The six-month rule every PR retainer should follow
Why the best PR strategies give it six months, not six weeks. Elle Kress on building a founder story that compounds instead of one that fades with the news cycle.
#seen
Dispatches from #seen, our community for social media managers. The podcast, the Slack, and the parts of the job nobody posts about.
The loneliness nobody talks about in social media
For a profession built around connection, social media can be surprisingly isolating. Not just because you're physically working alone (although many social media managers are), but because much of the work happens in a space that other people don't fully understand.
30 lessons from 30 episodes of #seen the podcast
After 30 conversations with social media managers, founders, agency leads and creators on the #seen podcast, one pattern explained the rest: the people winning at social right now are aggressively specific. Here are the 30 lessons.
Let everyone post. Keep every post on-brand.
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