The six-month rule every PR retainer should follow
Why the best PR strategies give it six months, not six weeks. Elle Kress on building a founder story that compounds instead of one that fades with the news cycle.
The Best Affordable AI Tools for In-House Teams Creating Video Content
Video isn’t optional anymore. And, let’s be real: it’s the algorithm’s favorite child. Instagram Reels, TikTok, YouTube Shorts: every platform wants you filming, editing, and posting short-form video like it’s your full-time job. Let’s break down the best affordable AI-powered…
The Posting Frequency Myth: Why Daily Isn’t Always Better
Real talk: the algorithm doesn’t reward volume. Your audience doesn’t crave noise, and you, dear social manager, deserve a posting rhythm that works smarter, not harder.
Burn it down and start over: what would you post if you had zero followers?
What would you post if your brand had zero followers and no baggage holding you back? This piece is a wake-up call for social media managers tired of safe, predictable content. It’s time to burn down the templates, reclaim your voice, and start posting like no one’s watching.
Being “on trend” isn’t a strategy. It’s a stalling tactic
If your content relies on trending audio and rushed memes, you’re not staying relevant. You’re just reacting. This blog unpacks why trend-chasing leads to burnout and forgettable content, and how to build a strategy rooted in brand, not hype. From evergreen posts to content…
If your social strategy can’t survive a sick day, it’s not a strategy
You’ve got a fever, a pounding headache, and a prescription for painkillers and bed rest. But instead of logging off and letting your body recover, you’re still stress-refreshing Slack. Why? Because without you, nothing gets posted. Captions go unapproved. Someone’s panicking…
You’re doing too much: What to automate, delegate, and kill in your social strategy
Let’s be real: nowadays, social media managers are expected to do it all. Content strategist, copywriter, graphic designer, data analyst, community manager, customer service rep, trend forecaster, all rolled into one.
Approval process vs. agility: The social media tug-of-war (and how to win it)
Social media moves fast, but many brands still move slowly. While TikTok trends, meme moments, and reactive content can catapult brands into cultural relevance, many social media managers are still stuck waiting days (or longer) for approval. That funny, timely post? By the…
The rise of Finsta branding: Why polished feeds are losing to personality
Picture this: Your brand’s grid is a visual masterpiece: every color graded, every caption crafted, every pixel polished to perfection. But your engagement? Quiet, crickets, low-key ghost town vibes.
Social media is now a team sport. So why are we still buying solo tools?
In 2025, social media is more complex, collaborative, and business-critical than ever. And yet, so many teams are still using tools built for solo creators or tiny startups. It’s like trying to run a relay race with one sneaker or a pair of flip-flops.
Uncomfortable questions to ask yourself to make your content better
You know the feeling. You're hitting deadlines. The content calendar is packed. The posts are... fine. But are they actually working?
The quiet burnout of social media managers (and how to fix the system, not just yourself)
If you’ve ever had to explain your job as "just posting on Instagram," this one's for you.
What high-performing social teams have in common, and what they do differently
What’s the difference between a chaotic content calendar and a high-impact strategy? (Hint: it’s not more headcount.)
You’re not “just a social media manager”: How to show your strategic value
How do you stop being seen as “the Instagram person” and start being treated like the strategist you are?
Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)
According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of…
How Brands are Using Instagram’s Close Friends Feature (and 5 ways You Can Too)
When Instagram launched its Close Friends feature in 2018, it was designed for sharing private stories with, well, close friends. But in 2025? Brands have flipped the script.
From Social Media Manager to Main Character: How the Role of Social Media Managers is Changing
In 2025, the role of a social media manager has evolved. When your face or voice becomes the brand, it’s not just content. It’s performance, and it comes with weight. Here's how social media contracts are changing to reflect that.
Rising Social Platforms of 2025: Should Your Brand Jump on Them?
Let’s explore the platforms making noise in 2025, and whether they’re actually worth your time.
5 Gyms Who are Slaying their Social Media in 2025
Ready to sculpt those socials? Here’s a look at five gyms that are absolutely crushing it on social media in 2025 and what you can learn from them.
5 Salons Who Nail Their Social Media
Let's dive into five salon brands that are absolutely crushing it on social media in 2025, from skyrocketing their followers and creating engaging content to boosting their brands.
5 Hotel Social Media Strategies to Inspire You
In the competitive world of hospitality, a strong social media game can turn a hotel into a dream destination before guests even step through the lobby.
5 Healthcare Brands Thriving on Social Media
How do you take a serious, often complex industry and make it engaging online? These five healthcare brands have cracked the code.
5 Great Restaurant Brands Who Nail Their Social Media
Five restaurant brands crushing it on social media right now, and what you can learn from their success.
How the Best Agencies are Using Social Listening
Here’s how the best in the biz are doing it, and how you can, too!
How to Embed Social Listening into Your Social Media Strategy Without Breaking the Bank
You don't need to buckle your budget to reap the rewards of this valuable strategy.
Social Listening vs. Social Monitoring: What’s the Difference?
What exactly are social listening and social monitoring? What’s the difference? And how can they work together to supercharge your strategy?
Best Brands to Follow on LinkedIn in 2024
Are you looking for the missing link in your brand’s digital strategy? Here are five standout brands that are killing it on LinkedIn and what social media managers can learn from their strategies.
5 Up-and-Coming Brand Instagram Accounts of 2024
Instagram is a must for brands aiming to capture customers' attention and foster an online culture of engagement. As we continue through 2024, several brands are making waves on the 'Gram with innovative strategies that set them apart in the crowded social media landscape.
How to Know If You're Ready to Take on a New Social Channel
With the whirlwind of new social platforms popping up, from Threads to TikTok Notes, it's no wonder social media managers feel constant pressure to jump on the latest craze. But before you dive headfirst into the next shiny new platform, it's crucial to evaluate whether it's…
5 Up-and-Coming Brand TikTok Accounts of 2024
TikTok continues to be a powerhouse platform for brands looking to engage with audiences innovatively and authentically. As we cruise through 2024, several up-and-coming brands are making waves on TikTok, employing unique strategies to capture their audience and tap into the…
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