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In the competitive world of hospitality, a strong social media game can turn a hotel into a dream destination before guests even step through the lobby.
Whether it’s through jaw-dropping visuals, engaging storytelling, or clever use of trends, some hotels have mastered the art of making their online presence as inviting as their real-world locations.
We’ve rounded up five hotels that are absolutely crushing it on social media in 2025, from boutique stays to luxury resorts. Whether you’re a social media manager looking for fresh ideas or a hotel brand wanting to up your user experience, these hotels have some strategies worth stealing. Let’s check them out!
1. The Hoxton
The Hoxton has built a cult following on social media by creating an online presence that’s as effortlessly cool as its boutique hotels. Their content feels more like an aspirational lifestyle feed than a corporate account, blending stylish travel shots, behind-the-scenes moments, and guest experiences with a touch of playful wit.
One of their biggest strengths is their ability to highlight their locations through engaging city guides and collaborations with local influencers. Their “Day in the Life” reels feature guests exploring nearby hotspots, giving potential travelers a taste of what staying at The Hoxton is like. They also tap into trending audio and aesthetic travel trends, making their posts incredibly shareable.
The Hoxton’s approach works because it creates a seamless blend of travel inspiration and brand marketing. Rather than just pushing bookings, they sell a vibe—one that feels exclusive, stylish, and effortlessly Instagrammable. For social media managers, the lesson is clear: make your content more than just a sales pitch and immerse your audience in an unforgettable online experience.
2. Ace Hotel
Ace Hotel nails the art of community-driven content, making their socials feel like a creative hub rather than just a hospitality brand. Their Instagram is a mix of beautifully curated photography, guest-submitted content, and features on local artists and musicians who bring each Ace location to life.
They take storytelling to the next level by showcasing the creative culture that thrives within their spaces. Whether it’s a behind-the-scenes look at a live performance in their lobby or a feature on the work of an artist-in-residence, Ace Hotel makes every post feel like a window into something bigger than just a place to stay. Their use of rich, moody visuals and artistic flair also sets them apart from the usual polished hotel aesthetic.
This approach is successful because it taps into the identity of their guests—creative, culture-driven travelers who value authenticity and artistic expression. The key takeaway is that strong branding and a clear community focus can transform a business from just another hotel into a lifestyle destination.
Need content inspiration for your hotel content brand? Check out our 30 Days of Hotel Content Ideas.
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3. Ovolo Hotels
Ovolo Hotels bring a strong dose of personality to their social media presence, balancing bold branding with playful and engaging content. Their Instagram and TikTok feeds are full of cheeky humor, vibrant visuals, and immersive storytelling highlighting their boutique hotels across Australia and beyond.
They’ve mastered the art of using video content to showcase what makes their hotels unique, from the quirky room designs to their plant-based dining experiences. Their “Meet the Team” series introduces followers to the friendly faces behind the brand, adding a personal touch that makes Ovolo feel warm and welcoming. They also love to jump on trending challenges and memes, making their content feel fresh and in tune with internet culture.
Ovolo’s success comes from their ability to balance high-end hospitality with a playful, modern twist. They make luxury feel approachable and fun, which resonates well with a younger, experience-driven audience.
Social media managers can take a page from their book by embracing humor, leaning into their brand’s personality, and keeping content light, fresh and engaging.
4. Four Seasons
When it comes to luxury hospitality, Four Seasons is a masterclass in making opulence feel aspirational yet attainable. Their social media strategy is built around breathtaking visuals, dreamy travel inspiration, and guest-generated content, immersing their followers in world-class experiences.
Each post feels like a curated postcard from paradise, featuring everything from infinity pool views to decadent room service spreads. They expertly use Instagram Reels and TikTok to share cinematic walkthroughs of their properties, giving followers a taste of their five-star experience.
One of their most successful strategies is encouraging guests to share their own content using #FSMoments, generating a steady stream of authentic, high-quality visuals from real travelers.
The Four Seasons succeeds because they understand that luxury isn’t just about staying at a hotel—it’s about the experience and emotion tied to it.
The takeaway? User-generated content can be a goldmine when used correctly, so encourage guests to share their experiences to build community and create an endless stream of high-quality content.
5. The Moxy
Moxy Hotels, part of the Marriott brand, takes a bold and unconventional approach to hospitality marketing. Their social media presence is anything but traditional, focusing on playful, edgy content that speaks directly to millennial and Gen Z audiences.
Their TikTok and Instagram feeds are filled with funny skits, energetic event recaps, and content that showcases the brand’s vibrant, social-first atmosphere. They play up their hotels’ party-friendly vibe, often featuring cocktail-making tutorials, behind-the-scenes looks at DJ nights, and cheeky “hotel hacks” that make staying at Moxy feel like an experience rather than just a place to crash.
Moxy stands out because they know exactly who their audience is and don’t shy away from bold, fun, irreverent content.
For social media managers, the learning is to define your brand’s personality and go all in. And don’t be afraid to do things differently—just know your audience and maintain a consistent tone to build a loyal and engaged following.
Final thoughts
These five hotels prove that a strong social media presence is more than just beautiful pictures—it’s about storytelling, engagement, and personality. Whether through user-generated content, humor, community-driven storytelling, or immersive visuals, each of these brands has found a way to make their social presence feel as inviting as their hotels.
Looking to level up your own social media strategy? With tools like Sked Social, you can streamline content creation, scheduling, and monitoring, making it easier to implement these winning strategies. Start experimenting today and watch your brand’s online presence thrive!