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You don't need to buckle your budget to reap the rewards of this valuable strategy.
Social listening can feel like a buzzword reserved for big-name brands with even bigger budgets. But the truth is—you don’t need to break the bank to reap the rewards of this invaluable strategy. Even small-to-midsize businesses, lean marketing teams, and startups can harness the power of social listening without blowing their budgets.
Want to supercharge your socials without the hefty price tag? Here’s how to incorporate social listening into your social media strategy in cost-effective, scalable ways.
Before diving into the how, let’s briefly touch on the why. Social listening monitors social media channels to track mentions, keywords, and trends related to your brand, industry, or competitors. It helps you:
The best part? You don’t need an expensive enterprise tool to get started.
If you think social listening has to come with a hefty pricetag, think again! Here are five affordable social-listening tools to get you started.
Sked Social’s robust analytics and reporting features can help smaller teams make sense of their social media data without significant overhead. Whether you’re tracking engagement rates or monitoring hashtags, Sked offers scalable solutions tailored to businesses of all sizes.
Set up Google Alerts for your brand name, industry keywords, or competitors. While not a dedicated social tool, it’s free and effective for keeping tabs on online conversations.
Like Google Alerts, Talkwalker Alerts is a free tool designed to monitor mentions of your brand or specific topics on the web.
Pro tip: Many paid tools offer free trials or basic plans, so take advantage of these to test different platforms without committing upfront.
Sometimes, the best tools are the ones you already have at your disposal. Here are some low-investment ways to start social listening today:
Most social media platforms offer free, built-in analytics tools. For instance:
Enable notifications for brand mentions, direct messages, or comments. This simple step ensures you never miss a conversation.
Identify a few relevant hashtags or keywords and manually check their activity regularly. While not as streamlined as paid tools, it’s a free and practical starting point.
Use a spreadsheet to log mentions, comments, and trends. While basic, this method can help you spot patterns over time.
When budgets are tight, start small. Focus on tracking one or two metrics or conversation topics that align with your goals. For example:
Once you see the value, you can gradually scale your efforts by investing in more comprehensive tools or tracking additional metrics.
Sked Social isn’t just another social media management tool — it’s a game-changer for lean teams looking to do more with less. Here’s how Sked can support your social listening efforts:
Social listening doesn’t have to be intimidating or expensive. By leveraging affordable tools, adopting DIY approaches, and starting small, you can build a listening strategy that fits your budget and grows with your business.
Ready to supercharge your social media strategy? Sked Social’s scalable solutions can help you turn insights into action. Try it today and see the difference it makes for your team.
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals and advanced auto-post technology that lets you schedule to all major platforms, Sked Social offers everything you need.
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