Let's dive into five salon brands that are absolutely crushing it on social media in 2025—from skyrocketing their followers and creating engaging content to boosting their brands.
In the dynamic beauty world, a stellar social presence can transform a salon from a local favorite to a nationwide—or even international—sensation.
When it comes to social media, staying ahead of the latest trends and strategies is crucial to keeping engagement high and audiences growing. Whether you're looking for fresh content ideas, engagement tips, or ways to make your brand stand out, we’ve cultivated a list of businesses that are doing it right to give you some inspo.
Ready to get your social strategy on lock? Let's dive into five salon brands that are absolutely crushing it on social media in 2025—from skyrocketing their followers and creating engaging content to boosting their brands.
1. Edwards & Co
Edwards & Co. has mastered the art of social media storytelling. They’re experts at offering followers a behind-the-scenes look—from stylist takeovers on their IG Stories to videos detailing their creative process—highlighting the salon's talent and building a personal connection with their audience.
Their feed is a curated blend of vibrant before-and-after transformations, client testimonials, and educational content on hair care, keeping their audience engaged and coming back for more. By showcasing their team's expertise, displaying inspirational results, and fostering a sense of community, Edwards & Co. has seen significant growth in followers and built a renowned reputation across their multiple salon locations.
The takeaway? Blending authenticity, education and aspirational content can set your brand apart.
2. Fox & Jane Salon
Fox & Jane Salon has taken to their socials to showcase its vibrant salon culture. Their content features fun, fast-paced videos of stylist transformations, hair tutorials, and day-in-the-life snippets.
By embracing pop-culture moments and trending sounds, they've ramped up their relevance and reached a younger audience. Their playful and energetic content has led to several viral moments, significantly boosting their engagement and brand awareness.
The lesson here? Embrace platform-specific trends and showcase the human side of your brand.
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Spoke & Weal's Instagram strategy focuses on high-quality visuals and educational content. They regularly post professional photos and videos of their work, branding themselves as sleek, chic and sophisticated. Their visual content is accompanied by detailed tutorials and captions explaining the techniques used and the products recommended, positioning them as experts in their field and providing additional value to their followers.
Through this strategy, Spoke & Weal have not only made a name for themselves but also built trust and loyalty among its followers. The key takeaway from their socials is that posting informative, sophisticated content can establish your brand as a respected authority in the industry.
4. Alchemy Salon
Alchemy Salon has created a strong community on Instagram, focusing on inclusivity and sustainability. By featuring a diverse range of different looks and clients on their socials, they market themselves as a welcoming, inclusive space.
This not only shows their creativity and range but also makes all potential clients feel welcome, valued and appreciated. Their feed is a vibrant mix of eclectic client shots, Reels of their creative process, and behind-the-scenes content, all tied together with their bright, bold, and cohesive aesthetic.
This strategy of leaning into their values has led to increased engagement, a loyal client base, and the invaluable benefit of word-of-mouth marketing. The lesson here is to be authentic to your values and leverage the loyalty of your existing clients to build credibility and community.
5. Sarah Emilia
Sarah Emilia, a hairstylist and content creator, has built an impressive following by taking viewers inside her client consultations and showcasing her full styling process. Amassing over 1 million followers on TikTok and over 100K on Instagram, her raw, authentic content has caught the attention of audiences everywhere.
Her videos, which often start with a detailed breakdown of her clients' hair goals and concerns, guide audiences through every step of the transformation—from color mixing to styling. By being authentic, transparent and educational, she has cultivated a culture of trust among her followers. Plus, her consultations can just be super cathartic to watch!
The takeaway? Social media loves a bit of realness, so don’t be afraid to show your process, show your true (hair) colors, and educate your audience along the way.
Final thoughts
These five salons demonstrate that a well-executed social media strategy can significantly enhance brand visibility and engagement. By embracing authenticity, educational content, community building, and engaging formats, they've set themselves apart in the crowded beauty industry. We hope you can draw some inspiration from these stellar salons’ socials to craft your own compelling strategy!
Ready to slay your salon's social media game? Sked Social can help you streamline your content creation and scheduling, making it easier to skyrocket your social strategy.
