Features
Why Sked?
Sked Social is a third party app and is not affiliated with or endorsed by any social network platforms.
See our Terms & Privacy Policy.
See our Terms & Privacy Policy.
Download
follow us
© 2024 Sked Social. All rights reserved.
With many brands having just one social media manager in-house, it’s easy for that person to become—intentionally or not—‘the face’ of the brand. But featuring a variety of people on your social media can be a beneficial move. Here are five ways to encourage your colleagues to appear on-camera—even if they aren’t social media pros.
When TikTok took off, brand social media accounts changed significantly. Suddenly, videos featuring human faces became a key content type, and social media managers went from behind-the-scenes admins, to everyday on-screen talent.
But even if you’ve only got one social media manager, it might still be a good idea to feature additional faces on the account.
For one thing, it means your brand doesn’t become too closely associated with only one person. (And if that one person finds a new gig, you don’t have to scramble for an entirely new social media strategy.)
Plus, it gives your social media manager a break from always having to be camera-ready—something even the most TikTok-native personality will appreciate from time to time.
But how do you convince your colleagues to appear on camera, particularly if they’ve never done it before? Here are five ways to make filming a comfier experience—regardless of enthusiasm level.
1. Start small
Encourage your colleagues to participate in trending challenges or quick video formats. Trends that require just a brief appearance on camera are less intimidating and can be a great way to ease camera-shy colleagues into being on screen. Have your team members lip-sync to a trending audio, or act out a simple reaction trend that relies more on the copy overlaid on the video, rather than a knock-out performance. This approach requires a small time commitment, and minimal acting or voice work, making it a great introduction to on-camera social media.
2. Recruit enthusiastic volunteers
Identify colleagues who are already enthusiastic about your brand or social media—perhaps they’ve regularly spoken with you about your social media approach, or you’ve overheard them discussing TikTok trends in the lunch room. Their enthusiasm will help set a positive example, and make the process feel more inviting for others who might be hesitant about being on camera.
3. Give adequate warning
Always give your colleagues time to prepare for their moment in the spotlight—ideally, you want to give them at least a day’s warning. This means they have time to think about factors like their hair, outfit, or makeup. And while these details might seem menial to an outsider, having control over them can go a long way toward making someone feel more confident. Equally, set up flattering lighting—natural light is a good start—and a tidy filming environment to ensure the participant feels as comfortable as possible.
Collaborate effortlessly, save time and spend less
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals and advanced auto-post technology that lets you schedule to all major platforms, Sked Social offers everything you need.
Get Started for FREE
4. If they’re self-filming, provide simple guidelines
Minimizing back-and-forth edits will go a long way to making the process seem simple and fun. If your colleagues are filming remotely, offering easy-to-follow guidelines will help them get their videos right the first time. For example, advise them to film near a natural light source, clean their camera lens, lean their phone against a solid object, and ensure their background is uncluttered. And don’t assume they’ll know the basics, like which orientation to film in, or how to frame the shot. The more clarity you can provide ahead of filming, the more likely you’ll receive usable footage the first time.
5. Express your gratitude
Even if it seems like a small favor to you, appearing on camera can be a long way outside of someone’s comfort zone. Be sure to reiterate your gratitude that they took time out of their schedule to participate, and keep them posted on how the content performed. If it seems appropriate, express your gratitude to the person’s line manager as well—a little kudos with upper management never hurts.