.png)
Features
Why Sked?
Sked Social is a third party app and is not affiliated with or endorsed by any social network platforms.
See our Terms & Privacy Policy.
See our Terms & Privacy Policy.
Download
follow us
© 2024 Sked Social. All rights reserved.
But staying ahead on TikTok means keeping up with the latest hashtag trends, like niche community tags, trending challenges, and viral hashtags that are all the rage.
Ready to boost your TikTok game? Here’s how to nail your hashtag strategy for 2024!
The role of hashtags in TikTok’s 2024 algorithm
TikTok’s For You Page (FYP) is still where the magic happens. It’s where viral content is born, and hashtags play a huge part in getting you there. TikTok’s algorithm blends signals like user interaction, video details (including hashtags), and device info to serve up videos users will love. Hashtags help TikTok’s algorithm figure out what your content’s all about and who will vibe with it.
In 2024, hashtags are even more critical for niche content discovery. While TikTok has improved at recognizing audio and visual cues, hashtags are still vital for connecting your videos with the right crowd. So, if you’re managing social media, choose hashtags that hit the sweet spot with your audience!
For example, a fitness brand like Gymshark might use big hashtags like #gym and #fitness, but it also uses community-specific tags like #gymshark66 for its own challenge.
Examples:
Trending vs. niche hashtags
TikTok is all about riding those viral waves. While jumping on trending hashtags can get you some quick views, niche hashtags are your golden ticket for long-term engagement. Viral hashtags can be super hot but tend to fizzle out fast, while niche hashtags help you build loyal communities around specific interests.
- Trending Hashtags: These can boost your engagement short-term by riding the latest wave. But watch out—your content might get lost in the sea of posts under the same tag.
- Niche Hashtags: On the other hand, these community-specific hashtags might attract fewer views initially but will result in high-quality engagement with the right people.
Hot Tip: Use TikTok’s Discover page to hunt for trending and niche hashtags that fit your brand. Tools like Sked Social can help you track these tags and keep your content visible to the right audience.
Collaborate effortlessly, save time and spend less
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals and advanced auto-post technology that lets you schedule to all major platforms, Sked Social offers everything you need.
Get Started for FREE
Hashtags for TikTok challenges and trends
TikTok lives for user participation, and hashtag challenges are among the best ways to get in on the action. These challenges often revolve around a specific action, song, or theme, encouraging users to join in and add their spin. Jumping on these challenges with relevant hashtags can catapult your content to the FYP.
Take the #GuacDance challenge by Chipotle—it’s the perfect example of how branded hashtag challenges can explode in popularity, generating millions of user posts. The trick? Make sure your challenge aligns with your brand and encourages participation.
Example:
Hot Tip: Don’t just jump into existing challenges—create your own branded hashtag challenge! Make it fun, easy, and shareable to get people hyped. This way, you’ll build visibility and score tons of user-generated content.
Analyzing Hashtag Performance on TikTok
Tracking which hashtags are winning is crucial for fine-tuning your strategy. TikTok’s built-in analytics dashboard gives insights into how your hashtags perform—from views to likes, shares, and comments. Social media managers should review these regularly to adjust their strategy and focus on hashtags that consistently bring in engagement.
For example, a beauty brand like Sephora might notice that niche tags like #Cleangirlmakeup perform better than broader ones like #MakeupTutorials, helping shape their future content.
Example:
Hot Tip: Use TikTok’s analytics, along with tools like Sked Social, to track which hashtags are gaining the most followers. See what’s driving the most views and engagement, then tweak your content and hashtags as needed!
Best Practices for Using Hashtags on TikTok in 2024
There’s always been debate on how many hashtags to use on TikTok. While the platform allows up to 100 characters in captions (including hashtags), the 2024 sweet spot seems to be around 3-5 super relevant tags. Too many hashtags, and you risk confusing the algorithm and shrinking your reach.
Best Practices:
- Mix trending and niche hashtags: Start with a trending tag for broad reach, then hit up more specific niche hashtags to connect with your core community.
- Rotate your hashtags: Don’t use the same tags for every post. Keep things fresh by rotating between relevant tags based on content and current trends.
- Keep hashtags relevant: Avoid tagging irrelevant hashtags just because they’re trending. It can mess with the algorithm and hurt your engagement.
Hot Tip:
For social media managers, staying ahead of TikTok’s fast-paced hashtag trends means constantly tweaking your strategy. Experiment, track your results, and adjust your hashtag mix regularly to keep crushing it!
Final Thoughts
Hashtags on TikTok in 2024 are still your key to unlocking reach and engagement. Social media managers can keep their content visible and relevant by balancing viral trends with niche tags, jumping into hashtag challenges, and tracking their performance.
Ready to level up your TikTok strategy? Start experimenting with hashtags today and track your success with Sked Social’s killer analytics tools!