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You’re eager to take your brand’s Instagram account to the next level. But, by now you’ve noticed that the functionality within the Instagram app itself can be somewhat limited. Sure, you can snap a photo, apply a filter, and write a caption,…
New Instagram Feature: Shoppable Instagram Stories Stickers Last week, Instagram announced an exciting new feature for retailers and businesses. Shoppable Instagram Stories stickers. Soon you’ll be able to add stickers to featured Stories products. Once viewers tap the sticker,…
First came Instagram Stories, then came Instagram Live. It’s no secret that live video took the world by storm in recent years. Research from Tubular Insights found that people spent eight times longer watching live videos than on-demand. Another study found…
In the world of social media, it’s tough to keep up. It’s a somewhat fickle landscape, which means that as soon as you have one thing figured out, a new trend, feature or tool swoops in and has you starting from…
Are you looking for more information about Instagram slideshows? Want to know how to spice up your feed using slideshows in stories? When it was first released, Instagram offered a platform on which to post cool photos. Today, users have the option…
Instagram Story Highlights are a way of injecting life and longevity into your Stories. Story Highlights can equip businesses with the means to engage and convert their audience in new ways. The good news? Anyone can utilize the power of Instagram Story Highlights. They just…
Since its release in June 2017, the Instagram Archive feature has been a game-changer for keeping your profile fresh and relevant without sacrificing past content. A valuable resource for individuals and brands alike, Instagram Archive allows users to create an entirely private…
Finally hopping aboard the Stories bandwagon is just the start of your run at Instagram Stories. The real challenge is in figuring out what Instagram Stories metrics matter. Below is a guide on how you can measure your Instagram Stories’ effectiveness, which…
Are you wondering how to put links in your Instagram bio? Wondering how to make the most of the links in your Instagram bio? If Instagram users had just one issue, it would likely be this: you can only use clickable links…
Influencer marketing is an incredibly lucrative industry, and a powerful marketing move for brands. Businesses, especially those new to Instagram and marketing on social media, should consider running an Instagram sponsored post from time to time. Working with influencers gives…
There’s a never-ending debate regarding the Instagram loop giveaway. Should you offer rewards to users in exchange for following your account? Is this how you should build your audience? Are giveaways good for your account in the long-run? In this guide,…
Marketing your business on Instagram takes much more than just Instagram - here are the other tools you'll need to find 'gram success.
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