Running socials for a restaurant, and stuck for inspiration? Beef up your content calendar with 10 days of ready-to-deploy social ideas.
Running a successful restaurant is about more than just serving delicious food—it’s about creating an experience that customers crave, building a brand that stands out, and fostering a loyal community. Whether you’re managing a cozy café, a fine dining establishment, or a trendy eatery, having a well-planned social media presence can keep your tables full and your audience engaged.
But coming up with fresh content daily can feel overwhelming. That’s why we’ve crafted this 30-day content calendar packed with creative, actionable ideas to showcase your restaurant’s unique offerings. Each day includes specific post suggestions, visual inspiration, and tips to tailor your content to different social platforms.
From highlighting your signature dishes to engaging your audience with behind-the-scenes content and interactive polls, this guide will help you connect with customers in a way that feels authentic and exciting.
Ready to elevate your restaurant’s social media game? Let’s dig in!
Day 1: POV: You’re dining at our restaurant!
- What to post: A sped-up walkthrough from the entrance to a beautifully plated dish arriving at the table.
- Visual suggestions: Show the ambiance, welcoming staff, and a few of your most visually appealing dishes. Speed up the video and pause on key moments like a sizzling steak or a frothy cocktail being poured.
- Platform-specific tips: Use Instagram Reels or TikTok and pair it with trending audio to boost engagement.
Day 2: Features in our restaurant that just make sense
- What to post: Highlight unique aspects of your dining experience, like locally sourced ingredients, a secret menu, or a signature cocktail.
- Visual suggestions: A vertical video switching between close-ups of the featured items.
- Platform-specific tips: Share on Instagram Stories with interactive polls (e.g., “Have you tried our secret menu?”) for engagement.
Day 3: Local ingredient showcase
- What to post: Highlight a locally sourced ingredient used in your dishes and its story.
- Visual suggestions: Film a visit to a local supplier or show the ingredient being prepared in the kitchen.
- Platform-specific tips: Tag the supplier to increase reach and foster community engagement.
Day 4: Staff spotlight
- What to post: Introduce a team member and their role in making the restaurant special.
- Visual suggestions: A candid photo or video of the team member in action—chefs prepping dishes, bartenders mixing drinks, or servers engaging with guests.
- Platform-specific tips: Use LinkedIn for professional introductions and Instagram/TikTok for fun, personality-driven content.
Day 5: Dining etiquette tips
- What to post: Share lighthearted or useful etiquette tips relevant to your restaurant style (e.g., “How to properly eat sushi” or “The right way to taste wine like a pro”).
- Visual suggestions: Short video demonstrations or carousel posts with step-by-step images.
- Platform-specific tips: Use humor or trending memes to make etiquette fun and shareable.
Day 6: Customer testimonials
- What to post: Share a glowing review from a happy diner.
- Visual suggestions: Overlay the testimonial on a high-quality image of the dish they loved or a candid shot of a full dining room.
- Platform-specific tips: Encourage customers to tag you in their posts for more user-generated content.
Day 7: Behind-the-scenes kitchen action
- What to post: Show chefs in action preparing dishes, plating meals, or experimenting with new recipes.
- Visual suggestions: Time-lapse of dish preparation or a “before and after” of a plated meal.
- Platform-specific tips: Add a voiceover or captions explaining the process for accessibility.
Day 8: Meet the chef
- What to post: An introduction to the head chef and their culinary background.
- Visual suggestions: Video Q&A or a photo carousel of their journey in the industry.
- Platform-specific tips: Great for LinkedIn, Instagram Stories, or even YouTube Shorts.
Day 9: Poll – What’s your favorite dish?
- What to post: An interactive poll featuring menu favorites.
- Visual suggestions: High-quality images of the dishes in the poll.
- Platform-specific tips: Use Instagram Stories, Twitter polls, or Facebook for engagement.
Day 10: Seasonal special announcement
- What to post: Showcase limited-time seasonal dishes.
- Visual suggestions: Professional photos or a dynamic video reveal.
- Platform-specific tips: Leverage hashtags like #SeasonalMenu to attract food lovers.
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