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Instagram is a must for brands aiming to capture customers' attention and foster an online culture of engagement. As we continue through 2024, several brands are making waves on the 'Gram with innovative strategies that set them apart in the crowded social media landscape.
Want to glam your gram this year? Here are five up-and-coming brand Instagram accounts you need to watch this year, with advice on integrating their social media smarts into your strategy.
1. @plantify_
Plantify has carved out a niche in the green living space by turning urban environments into lush, plant-filled havens. With 35K followers, their Instagram feed is a vibrant tapestry of greenery, blending beautiful imagery with practical tips for city dwellers.
Plantify's content style focuses heavily on aesthetics, showcasing stunning before-and-after transformations of small urban spaces. They use a mix of carousel posts to demonstrate step-by-step processes, engaging Reels to highlight quick tips and tricks, and user-generated content (UGC) to boost engagement and foster a sense of community.
Take inspiration from Plantify's strategy by tapping into a niche that aligns with your brand values and aesthetics, using UGC to build community and trust, and ensuring your content is both visually appealing and practical.
2. @drinkdayse
DAYSE is shaking up the beverage industry with its line of non-alcoholic spritzers, offering a sophisticated alternative for those seeking a refreshing, alcohol-free option. Established in 2022, it has grown a loyal follower base of almost 10K followers with an Instagram strategy centered around lifestyle integration, community building, and the celebration of sober living.
DAYSE's feed features vibrant, sun-soaked imagery that evokes a sense of relaxation and enjoyment. It utilizes a mix of polished photos and dynamic videos to showcase its products in various settings, from backyard picnics to chic rooftop gatherings.
The appeal of DAYSE lies in its ability to blend stylish visuals with a strong community vibe. Promoting an inclusive, health-conscious lifestyle attracts followers looking for more than just a drink—they're looking for a movement. Their engagement through Stories and user-generated content keeps their audience involved and invested in the brand.
What can we learn from DAYSE's strategy? Focus on creating a lifestyle around your product. Use high-quality visuals to capture attention and convey your brand's ethos. Engage with your audience through Stories and interactive content to foster a sense of community.
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3. @lovevery.au
LoveVery brings a playful twist to the toy world by focusing on innovative gadgets and toys for kids of all ages. With 109K followers, their Instagram feed is a mix of fun and informative content, sharing advice on what toys to choose for each stage of a child's development.
LoveVery utilizes relatable, UGC videos to showcase its products in action. It frequently hosts Instagram Live sessions where it unboxes new products and interacts with its audience in real-time, often encouraging followers to share their experiences with its products.
The interactive and engaging nature of LoveVery's content makes their followers feel like part of a community, and their use of live interactions adds a layer of authenticity and excitement.
Moral of the story? Use live sessions to engage directly with your audience, make your content fun and educational, and encourage followers to share their experiences to build community.
4. @dk.active
DK Active is a fresh, sustainable activewear brand that focuses on ethical production and eco-friendly materials. With just over 36K followers, its Instagram strategy highlights its commitment to the environment while showcasing super chic, stylish products.
DK Active uses a minimalist aesthetic, focusing on natural tones and textures. Their posts feature everything from their products in situ to behind-the-scenes looks at their production process, emphasizing transparency. They also post a ton of UGC content, promoting customers and lifestyles that align with their values to reach a broader audience.
Transparency and authenticity resonate strongly with today's consumers. DK Active creates a cohesive and trustworthy brand image by visually aligning its aesthetic with its values.
The key takeaways? Be transparent about your processes and values, align your visual content with your brand ethos, and use UGC to extend your reach authentically.
5. @merchantgourmet
Merchant Gourmet takes a creative approach to healthy eating, featuring various unique, grain-based recipes. With almost 33K followers, their Instagram feed is a feast for the eyes, filled with colorful and innovative dishes.
Merchant Gourmet excels at creating mouth-watering visuals paired with easy-to-follow recipes. They also use Reels to demonstrate quick recipe ideas and provide more detailed cooking tutorials. The combination of stunning visuals, practical advice, and raw, authentic content makes Merchant Gourmet a go-to account for foodies and health enthusiasts. Their use of various content formats keeps the feed dynamic and engaging.
Take inspo from Merchant Gourmet by creating visually appealing content that offers real value. Use a mix of content formats to keep your audience engaged and provide practical tips and information to enhance the follower experience.
Final thoughts
These five up-and-coming Instagram accounts are great examples of building sustainable growth by staying authentic and connecting with their audiences. By taking inspiration from their strategies and incorporating similar tactics, you can also elevate your brand's presence on Instagram! Whether through stunning visuals, educational content, or interactive sessions, the key is to stay innovative and authentic. Happy 'gramming!