How to Create and Add Instagram Highlight Covers: The Ultimate 2025 Guide

May 26, 2025
By
David Olsen

Key Takeaways

  • Custom Instagram highlight covers instantly elevate your profile’s visual appeal and brand consistency
  • The ideal highlight cover size is 1080 x 1920 pixels for crisp, professional results
  • Use tools like Canva or Snappa for easy, on-brand cover design—no design degree required
  • You can update highlight covers without spamming your followers by using the “Edit Highlight” feature
  • Sked Social’s Visual Calendar and Media Library streamline content planning and asset management for Instagram highlights

Why Instagram Highlight Covers Matter for Your Brand

Instagram highlight covers are more than just pretty icons—they’re the first thing visitors see when they land on your profile. In 2025, with over 2 billion monthly active users on Instagram, standing out is non-negotiable. Custom highlight covers help you:

  • Instantly communicate your brand’s vibe and professionalism
  • Make your profile easier to navigate (hello, higher engagement!)
  • Reinforce brand consistency across all touchpoints

According to recent data, profiles with cohesive highlight covers see up to 30% more profile interactions compared to those with default or mismatched covers (source). Whether you’re a solo creator, a growing business, or an agency, nailing your highlight covers is a quick win for your Instagram strategy.

Step-by-Step Guide: How to Create and Add Instagram Highlight Covers

Creating and uploading Instagram highlight covers is easier than you think. Here’s how to do it like a pro:

1. Design Your Highlight Covers

Tools you’ll need: Canva, Snappa, or any graphic design app

  1. Set your canvas size: 1080 x 1920 pixels (Instagram Story dimensions)
  2. Choose a background: Stick to your brand colors or a simple, clean background for clarity
  3. Add an icon or text: Center your icon or text for best results—think camera for “Behind the Scenes,” shopping bag for “Products,” etc.
  4. Download your designs: Save as PNG for best quality

Pro Tip: Use Sked Social’s Media Library and Image Editor to create, organize and store your highlight covers alongside all your other social assets.

2. Upload Covers to Instagram

To add a new highlight with a custom cover:

  1. Go to your Instagram profile and tap the “+” under Story Highlights
  2. Select the Stories you want to include, tap “Next”
  3. Tap “Edit Cover” and upload your custom design from your camera roll
  4. Name your highlight and tap “Add”

To update an existing highlight cover:

  1. Long-press the highlight you want to update
  2. Tap “Edit Highlight” > “Edit Cover”
  3. Select your new cover image from your camera roll
  4. Tap “Done” to save

No need to post the cover to your Story first! You can upload directly from your phone’s gallery.

3. Keep Your Covers Fresh

Regularly update your highlight covers to reflect new campaigns, seasonal themes, or brand updates. This keeps your profile looking current and signals to visitors that your brand is active and engaged.

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Best Practices for Instagram Highlight Cover Design

Want your covers to look pro-level? Follow these expert tips:

  • Keep it simple: Avoid cluttered backgrounds and stick to one clear icon or word per cover
  • Center your icon: Instagram crops highlight covers into circles, so keep your design centered for best results
  • Use brand colors and fonts: Consistency is key for brand recognition
  • Test for visibility: Preview your covers on both light and dark mode to ensure they pop

Example: A beauty brand might use pastel backgrounds with minimalist icons for each product category, while a tech company could opt for bold, high-contrast icons.

Sked Social’s Visual Calendar makes it easy to plan and preview your Instagram content, ensuring your highlight covers fit seamlessly into your overall feed aesthetic.

Advanced Strategies: Boost Engagement with Your Highlights

Instagram highlights aren’t just for looks—they’re a powerful engagement tool. Here’s how to maximize their impact:

  • Organize by customer journey: Create highlights for FAQs, testimonials, product demos, and behind-the-scenes content
  • Use clear, descriptive names: “Shop,” “Events,” “Tips,” or “Reviews” work better than generic titles
  • Update covers for campaigns: Swap out icons for seasonal sales, launches, or events to draw attention
  • Leverage Sked Social’s Content Labels: Tag and track the performance of each highlight theme to see what resonates most with your audience

Top Challenges & Solutions for Instagram Highlight Covers

Challenge: Covers look blurry or off-center
Solution: Always use 1080 x 1920 px images and center your icon. Preview before uploading.

Challenge: Followers get spammed when updating covers
Solution: Use the “Edit Highlight” feature to change covers without posting to your Story.

Challenge: Managing multiple brands or campaigns
Solution: Sked Social’s Media Library and Visual Calendar keep all your assets and schedules organized in one place.

Frequently Asked Questions About Instagram Highlight Covers

What size should Instagram highlight covers be?

1080 x 1920 pixels is the recommended size for crisp, professional-looking covers.

Can I change my highlight cover without posting it to my Story?

Yes! Use the “Edit Highlight” > “Edit Cover” option to upload directly from your camera roll.

How do I keep my highlight covers on-brand?

Use your brand’s color palette, fonts, and icon style. Tools like Canva offer templates you can customize to match your brand.

What are some creative ideas for highlight covers?

Try icons for each service, product, or content pillar. For example, a restaurant could use a fork for “Menu,” a chef’s hat for “Team,” and a map pin for “Locations.”

How often should I update my highlight covers?

Update whenever you launch a new campaign, rebrand, or want to keep your profile looking fresh—at least once per quarter is a good rule of thumb.

Expert Tips & Industry Best Practices

  • Batch design your highlight covers for a cohesive look
  • Use Sked Social’s AI Tools to generate content ideas for each highlight category
  • Preview your covers in Sked’s Visual Calendar before publishing
  • Assign content labels to track which highlight themes drive the most engagement

Transform Your Social Media Management with Sked Social

Instagram highlight covers are a small detail with a big impact—on both your brand’s visual identity and your audience’s experience. But managing assets, keeping your look consistent, and updating covers across multiple brands or campaigns can get overwhelming fast.

That’s where Sked Social comes in. With features like:

  • The Visual Calendar for planning and previewing your entire Instagram feed (including highlights)
  • The Media Library for organizing and storing all your highlight covers and social assets
  • Content Labels and AI Tools for tracking performance and generating fresh ideas

…you’ll never have to scramble for the right cover or worry about off-brand visuals again.

Ready to transform your social media workflow? Start your free trial today—no credit card required

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