How to Increase Your Instagram Post Shareability in 2024

July 1, 2024
By
Kelsie Rimmer

Want to skyrocket your Instagram reach in 2024? It’s all about mastering the art of shareability!

Instagram is an ever-evolving digital landscape, and the emphasis on shareability has never been more critical. Forget about likes and comments—in 2024, it's all about how many people share your content. Adam Mosseri, the head honcho at Instagram, recently dropped the bombshell that shares are now key to skyrocketing your reach on the platform

So, what's a savvy social media manager to do in this ever-evolving landscape? How can you craft content that's not only seen but eagerly shared by your audience? In this post, we're breaking down the must-know strategies to supercharge your Instagram shareability. Ready to make your brand the talk of the digital town? Let's dive into the world of Instagram shares and how you can master this critical metric in 2024.

What are Instagram shares and how do you track them?

Alright, let's begin with the basics. An Instagram share happens when someone sends your post to a friend via direct message or shares it on their story. It's like a digital high-five, spreading your content beyond your immediate followers.

To track shares, you need to have an Instagram business or creator account. Navigate to your post, click "View Insights," and you'll see a paper plane icon indicating the number of shares. Monitoring this metric will help you gauge what content resonates most with your audience.

Why shares are important in 2024

In 2024, the Instagram algorithm prioritizes content that garners high engagement, particularly shares. When users share your posts, it tells Instagram your content is valuable and worth spreading. More shares mean more eyes on your content, potentially leading to a flood of new followers. In other words, shares are your fast pass to greater reach and influence.

Tangible ideas to increase shares on your posts

Now, let's get to the good stuff! We're sharing our secrets on how to make your content so shareable that your followers can't help but spread the word. Here are some killer strategies to boost those shares:

1. Dive into humorous content

How many times have you spammed your bestie with hilarious Reels or memes, simply because you couldn’t resist sharing that silly moment with them? Laughter is a universal language, and incorporating humor into your posts can make them irresistibly shareable. Think memes, witty captions, or funny videos. 

Look at Wendy's—they've nailed the art of humor with their snappy, meme-worthy posts that users love to share. 

2. Share life hacks and tips

Who doesn't love a good life hack? Sharing practical tips that solve everyday problems are a quick way to increase engagement and watch your share count soar. 

Beauty brands like Glossier do this brilliantly with quick makeup tutorials and skincare tips their audience loves to send to their besties – or even DM to themselves for later!

3. Create relatable content

Relatable posts are great for making your followers feel seen. Whether it's a funny quote, a day-in-the-life snapshot, or a shared experience, content that hits home gets shared.

Accounts like @mytherapistsays excel at this, posting relatable quotes and memes that resonate with followers and get shared like crazy.

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4. Utilize engaging visuals

Stunning visuals can stop your audience scrolling and compel them to share. Invest in high-quality photos, striking designs, and engaging infographics. 

Canva's Instagram feed is a treasure trove of beautifully designed, informative posts that are as stunning as they are shareable. 

5. Tap into trends and challenges

Riding the wave of current trends and challenges can make your content super shareable. Whether jumping on a viral hashtag or participating in a trending challenge, staying current can help your posts gain traction. 

Duolingo is a prime example, expertly tapping into trending memes and challenges to keep their content fresh and shareable.

6. Encourage User-Generated Content

There's nothing like user-generated content (UGC) to boost shareability. Encourage followers to feature your brand in their content and highlight this UGC on your profile to foster a sense of community and appreciation. 

GoPro has nailed this for decades by showcasing stunning user-captured footage, inspiring others to share their adventures.

Final thoughts

Boosting your Instagram post shareability in 2024 is about creating content that resonates, entertains, and provides value. By implementing these strategies—like sharing humorous content, crafting relatable posts, tapping into trends, and encouraging user-generated content—you'll see your engagement soar. Keep experimenting, track your results, and stay tuned in to what your audience loves to share. Happy posting! 

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