Instagram Visual Marketing

9 Brilliant Aesthetic Instagram Accounts that Stand Out

February 7, 2018
Monique Danao

Keeping your Instagram feed fresh can be a constant struggle. We took at look at some of the highest performing feeds out there and summed up what they do best. Take a look!

The Instagram feed is very important.

After all, when people first see your profile, they see it first, instead of the individual posts. That's why it's important not just to plan the look of each individual photo, but the look of your feed.

The feed also forms your brand’s story. As people scroll down, they form their impression of a brand based on the feed itself.

What’s the brand’s theme? What is its main message? How are these impressions are formed? A viewer's answer is based on their perception of the feed.

That said, creating a good Instagram feed is a challenge.

There are thousands of creative feed ideas on Instagram. There are tons of accounts with attractive color schemes. So how do you get and maintain a follower's interest? How do you stand out?

To help you create an eye-catching feed, we’re going to give you some expert ideas and show how you can use the Sked Instagram grid planner and image editor tools to bring your vision to life.

9 Instagram Feed Ideas to Make Your Profile Shine

Starting out with a plan and knowing what you want is super important. That's why we've gathered Instagram feed ideas to help you get inspiration. From color combinations to popular patterns draw inspiration from these distinctive styles to draw likes and follows

Instagram Feed Idea #1: Determine Your Instagram Aesthetic

All great Instagram feeds ideas have one thing in common—consistent themes and filters.

Winning brands and influencers stick to one or two filters. They also edit photos in the same way. Maybe they use stock photos that all look similar. They add the same amount of brightness, contrast, saturation, exposure etc. (Here are some tips for taking and editing the best photos for Instagram!)

But these edits aren't random. Instagrammers first visualize the ideal look and feel of their feed. After that, they choose filters and colors that match their brand’s identity.

Creating your own unique look is easy to do using Sked’s built-in image editor. You can use it to apply filters to your images, and add text, stickers, frames, and other special effects, so your brand has its own distinctive look.

To get started, simply log into your Sked account or sign up for a free trial, and start to create your post by clicking the red "Create Post" button in the top left corner. Select the account(s) you want to schedule to from the dropdown. Add you media by clicking the plus sign. Hover over over the image and you'll see a pencil icon where you can access the photo editor.

This will open the image editor and give you access to a variety of tools and effects you can use to create your own unique aesthetic. Like filters, for example.

To proceed with captions, user, location and product tagging, and scheduling, click “Save” at the top right of the photo editor.

Finally, to complete the publishing process, click the blue "Save" button in the bottom right corner. We've put together an in-depth guide on how to schedule Instagram posts & stories that goes into more detail here. Check it out here.


One of the most popular Instagram feed ideas in the design world is minimalism. This is no surprise. The theme enables a polished and organized presentation of visual content.

The Minimalist (@minimaliststyle) is one of the brands that best embodies this aesthetic. Their feed features clean and crisp photos showcasing their various designer made pieces. By sticking to a minimalistic style, they are able to showcase their products in a neat and pristine way.

Instagram Feed Ideas - Schedugram

Bold and Vibrant

A bold and vibrant feed is one way you can get visitors to pay attention.

Having a bright color scheme is great if you want to achieve a fun, cheerful and youthful look and feel. If you want bold and vibrant Instagram feed ideas, then look no further than Tara Whitman's (@taramilktea) feed.

She has 881,000 followers and she managed to turn her love for photography into a promising career. Her secret? Her feed reveals bold and vibrant photos of various locations from around the world.

Instagram Feed Ideas - Schedugram


Monochrome feeds are very rare on Instagram at the moment.

It is also always in style.

So your feed will definitely stand out.

This is perfect for brands with a classic personality. The contrast between the colors can also highlight more details on the photos.

Here's an example of the monochrome theme from 555design (@555design).

Instagram Feed Ideas: Monochrome - Schedugram


A lot of Instagrammers love pastel-themed feeds.

After all, what's not to love?

A pastel theme can brighten up your feed and make your heart skip a beat. They're also a bit minimalist but vibrant, so they do a great job of highlighting the subject of a photo.

Matt Crump's (@mattcrump) neon-pastel is one of the best Instagram feed ideas revolving pastels. His aesthetic has been dubbed as "candy-colored minimalism." Thanks to his Instagram aesthetic, he's amassed 232,000 followers.

Instagram Feed Ideas: Pastels - Schedugram

Instagram Feed Idea #2: Choose Your Brand’s Core Colors

One way your Instagram feed can stand out is by making your brand's core colors prominent.

Every photo should feature 1 or 2 of your core colors. It can be difficult to make this happen if your products don't have your brand's core colors. But if you use consistent colored filters, or if you can think outside the box, you'll be set.

You can also create your own logo and experiment with your product’s packaging. This way, your product's look and feel will embody your brand.

If sticking to your brand's main colors is too much of a challenge, then don't worry! You can create a color themed feed via color replace tools. Apps like PicsArt and VSCO can do a complete overlay. Or they can replace a photo's colors with your brand's core colors.

RELATED: Your Complete Guide to Apps That Will Level Up Your Instagram Presence

Pantone, the leading authority in color, is another great account to find inspiration for Instagram feed ideas.

Their feed's theme has pops of color that are consistent with the color of the year. In 2018, the brand announced ultraviolet as the main color As a result, all their posts have a touch of this color.

Instagram Feed Ideas: Brand Colors - Schedugram

Blogger Ellesen Parlent (@ellesenparlent) consistently posts photos in the shade of orange or pink. It's a simple act, but it makes her posts instantly recognizable to her audience. And the consistency increases the visual appeal of her entire feed.

Instagram Feed Ideas: Ellesen Parlent - Schedugram

Back to Content Menu

Instagram Feed Idea #3: Highlight Your Brand’s Identity

Another way you can make your feed standout is by using your brand identity.

Determine the qualities and characteristics that represent your products and services. Define your brand's personality and create posts that make it clear.

You can also think of props and objects that can represent your brand.

For example, Kate Spade defined the Kate Spade girl as quick, curious, playful and strong. She's a free-spirited heroine who loves to go on adventures. So everything that the brand posts on Instagram is consistent with this personality.

Their feed has inspirational quotes, fashion inspiration and lifestyle photos for women. Another thing is that they post vibrant prints that mirror their whimsical style.

Instagram Feed Ideas: Brand Identity - Schedugram

So think about your brand’s personality.

After that, brainstorm on how you can make this identity more prominent.

Spend less and get more with Sked Social

Get everything social schedulers are missing without writing a blank check for an enterprise platform. AI-integrated tools, custom collaboration and approval workflows, deep analytics and insights, and real auto-posting to more platforms — it’s all here.

Get Started for FREE

Instagram Feed Idea #4: Experiment with Grid Layouts

For most users, the grid layout of Instagram is often left ignored. But for aesthetic-driven users, grid layouts are the key to creating a great feed.

This is where Sked’s planner feature really comes into its own because it shows you exactly what your posts will look in an Instagram grid before you publish them.

To start planning your grid, go into your Sked account, then click on “Planner” on the left sidebar menu.

Once it opens, you’ll see your draft posts on the left and the planner interface in the center (it’s the one that looks like a smartphone displaying an Instagram grid).

All you have to do now is drag your draft posts over to the planner and arrange them to create the perfect grid!

You can auto-save your changes by toggling on the button on the bottom of the phone scree. You'll see all of your changes reflected in the bar on the right.

Here’s a list of Instagram feed ideas for layout styles that really stand out:

Puzzle Layout

The puzzle layout is one of the most challenging Instagram feed ideas to maintain. It splits a single image into multiple images. After that, each split image is posted to recreate its larger version.

Here's an example of the puzzle grid layout from Jana (@twigyposts). She sells affordable stock photos that are warm, inviting and unique.

What's great about her feed is that each individual photo is connected to other photos on the feed. So it's interesting to scroll down to see how these photos fit together.

Instagram Feed Ideas - Schedugram

Rainbow Feed

If you don't want to stick to your brand's core colors, then you can take advantage of the rainbow feed. Basically, the main colors in the feed change as you scroll down.

One of the best examples of the rainbow Instagram feed ideas in action is at @thecheerfulchica. For every 9 photos, the main shades are the same. In the image below, she posts photos with red as the most prominent shade. But as you scroll down across these 9 photos, the shades in each block slightly become lighter to make way for next color—pink.

Instagram Feed Ideas - Schedugram

This type of feed requires a lot of effort since you need to change the color by blocks for every 3, 6 or 9 photos. Meaning that the props and the filters that you use may keep changing. You also need to plan how the colors in the feed will transition.

Checkerboard Feed

This is one of the prettiest Instagram feed ideas.

A checkerboard is when every other photo has a similar background or color scheme. Some alternate between lighter and darker backgrounds. Others alternate the usual photos with quotes.

In the image below, you'll find an example of the checkerboard feed by @cerebralmist. Her feed alternates with a quote in a black background, followed by a photo.

Instagram Feed Ideas - Schedugram

Vertical Lines Feed

One of the best Instagram feed ideas is the vertical lines theme.

The trick to pulling it off is making the middle feed white (or another distinctive color).

You can add inspirational quotes on the middle feed to create a vertical line. You can also make sure that the pictures on the side are related to each other, and to the quote in the middle.

With this theme, the viewer's attention is naturally drawn to the middle of the feed. They're also more likely to enjoy scrolling down the feed because of the unique aesthetic.

A great example of the vertical lines theme is in @elskabody's feed. She sells non-toxic skin products that have all-natural ingredients. Again, she posts quotes at the middle of the feed and the photos on the side pull off a similar aesthetic.

Instagram Feed Ideas - Schedugram

Instagram Feed Idea #5: Play with Words

What if you're not into the typical travel, food or lifestyle niche like most brands on Instagram? No worries!

You can use text in visuals and play with words to get your brand's message across.

Post motivational quotes and inspiring messages. This strategy is often best suited for B2B's or non-profit organizations.

To add text to your images, upload it to Sked and open it in the image editor. From there, just click the “Text” icon on the toolbar and choose the font, size, color, and alignment you want to use for your message.

Instagram Feed Ideas - Sked Social

If you need an example of how text can be used well, then take a look at Marketing Solved’s feed. The company advertises hundreds of free marketing strategies, tutorials, and resources. But their feed features quotes that will resonate with marketers and entrepreneurs. They're not directly promoting their products, but they've gained a sizable following.

Instagram Feed Ideas: Marketing Solved - Schedugram

Instagram Feed Idea #6: Use Great Fonts and Typography

Creating an Instagram feed that has good fonts is essential if you plan to post inspiring quotes often. This is also a great idea, if you’re a design agency or a creative who wants to impress clients.

To get typography inspiration, visit Erik Marinovich's (@erikmarinovich) feed. He's a designer, lettering artist and business owner. His feed is also filled with his own creations. Thanks to this, he's worked with brands like Nike, Target, Google, Facebook and more.

Instagram Feed Ideas - Schedugram

Another example is Ahda (@misterdoodle). He incorporates beautiful curvy lettering and inspirational quotes in his illustrations. This led him to snag clients like Sunday Times U.K., Citizen Apparel among many others.

Instagram Feed Ideas - Schedugram

Instagram Feed Idea #7: Use Illustrations

What if you're tired of posting product photos and you want to spice things up? Let's say, you're tired of posting varied photos of the pizza you sell every week.

Why not try to create product illustrations with a surprising twist?

A good example is Gucci's #GucciGift campaign collaboration with Ignasi Monreal. The artists created 80 illustrations. These told the myths of Greece and Rome, Renaissance paintings, Medieval alchemy, Spanish era among many others. Each illustration included Gucci’s ready-to-wear products and accessories.

Instagram Feed Ideas - Schedugram

McDonald's Singapore also used illustrations to add an interesting twist to their product photos. They added a jogging track around the photo of their breakfast meals to show how it kept people on-the-go. In another post, they had a backdrop of a man breathing fire to promote their Spicy Chicken McNuggets.

Instagram Feed Ideas: McDonalds - Schedugram

Instagram Feed Idea #8: Create Videos That Tell Stories

While more people post photos, others are killing it with witty and creative short videos. The latter is the latest type of content to earn follower's hearts and time—and for good reason.

If they say a picture is worth a thousand words, then a video may be worth a million!

So Instagram videos have the power to make stories come to life.

In fact, a study from Newswhip found that while the average engagements for photos increased by 46.4 percent in 2017, the average engagements for video posts increased by 53 percent.

Meaning that level of engagement for videos beats engagement for photos. Also, while comments drove more likes per posts, videos drove more comments on average.

Now, how do you freshen up your feed with videos? You can follow Zach King (@zachking) to get Instagram inspiration.

Who's Zach King?

For starters, he can shrink, turn into a statue and turn laundry into a kitten. Don't believe me? Then check out his feed filled with creative videos that have great visual effects.

Instagram Feed Ideas - Schedugram

His cleverly edited videos led him to gain 20.9 million followers on Instagram. In an interview, he said that the key to his success was that he tried to relay the brand's message using his own voice. Since his followers are children, his videos are aimed to be relatable to them.

Usually, he thinks of a video concept with him as the main character. Then, he adds an unexpected twist to get the viewer's attention.

What can brands learn from Zach's success? Know what your brand's voice and personality are. Then, try to create storylines with an unexpected twist.

Instagram Feed Ideas #9: Choose a Border and Stick to It

Choosing a border (and sticking to it!) is one way to make your feed standout. Not only do they make your feed appear to have a consistent aesthetic, but they're also easy to do.

Here are some of the most common border themes on Instagram:

White borders

If you want to keep it simple, then why not use the white border theme? In spite of posting pictures with a variety of colors, your feed will appear consistent and it’s something you can do easily with Sked. It also helps evenly space out your photos.

To add a frame to your images, just open Sked’s image editor, select “Frame” from the toolbar, and then choose the style and size you prefer.

Instagram Feed Ideas - Sked Social

ElskaBody—a business that specializes in natural bath and body care—is a fan of the white border theme. The theme is perfect for her feed since it makes it appear more clean and pristine.

Instagram Feed Ideas - Schedugram

Rectangular borders

Rectangular photos aren't common on Instagram.

So this type of border will definitely stand out.

This theme is perfect if you want your feed to appear elegant and sophisticated. Not only does it make your feed appear clean, but it can also highlight certain details in a photo.

The white space can also improve a viewer's experience. It makes the photos easy on the eyes and makes it appear clean and uncluttered.

Take a look at Naomi Rahim's (@auroradesign) Instagram feed to view the border’s effect.

Instagram Feed Ideas - Schedugram

Mixed White Borders

Another way you can take advantage of white spaces is by using mixed borders.

This is perfect if you want to achieve a one-of-a-kind feed that highlights each photo. Because each photo's size seems to vary because of the white space, our eyes are naturally drawn to it.

Over to You

It's time for a short recap.

Choosing amongst the best Instagram feed ideas is a must if you want to make it big on Instagram.

Since viewers form their first impression via the feed, you need to plan how it would appear.

What are the filters you’ll use?

What’ll be its look and feel?

This is a challenge if you’re not a photography or design expert.

On the bright side, there are a lot of ways you can spice up your feed. Here's a recap of our top Instagram feed ideas:

  1. Determine your Instagram aesthetic
  2. Experiment with grid layout
  3. Highlight your brand’s identity
  4. Play with words
  5. Focus on your core colors
  6. Use good typography
  7. Create videos that tell stories
  8. Spice things up with illustrations
  9. Choose a border and stick to it

With the help of Sked’s visual Instagram planner and image editor, you should be able to put these ideas into action and create a great feed that’s set for success!

If you're looking to carve out hours in your social media workflow, sign up for Sked’s 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.


What to read next

Followers and engagement

LinkedIn Docs Unlocked: Turbocharge Your Brand’s Presence

April 10, 2024

Find out how brands are using Document posts to increase engagement on LinkedIn.

Followers and engagement

Why Social Media Managers Need To Think About AI Tools

December 13, 2023

Imagine a world where your social media tasks are effortlessly streamlined, leaving you more time for creativity and strategy.

Get the visual content planner for visual brands and agencies