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Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that's interested in instant shopping. But for a long time, Instagram users had to plod through Instagram profiles, hashtags, and bio links to find products specifically
Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that's interested in instant shopping. But for a long time, Instagram users had to plod through Instagram profiles, hashtags, and bio links to find products specifically curated to their tastes.Not anymore.Now, the highly-engaged Instagram user (80% of whom already follow at least one business) will find it easier to connect with the brands and products they want. Located on the Explore tab, the new Instagram Shopping Channel will change the way people purchase products.Instagram shopping tags will now make it possible for users to breeze through their own custom-curated Explore sections. That means companies who know how to manage product tagging on Instagram and create high-engaging posts will have no trouble connecting with Instagram's young audience.But how can any social media manager juggle the demands of landing a post on the Explore tab, strategically placing Instagram shopping tags, and reaching the target audience—all while adequately timing their posts for optimal success? Here's what you'll need to know.
"If you want to shop on Instagram, it's a lot of work."That's how Vishal Shah, product management director at Instagram, summarized the state of affairs before the Instagram shopping channel.Although Instagram first began testing its shopping features in November of 2016 with a wider rollout in 2017, the addition of a shopping channel is set to change the game: Users will now be able to browse through content specifically targeted to them with the tap of a finger.Why is this such a big deal? As TechCrunch puts it: "Instagram is embracing its true identity as a mail-order catalog."Convenient shopping is possible because Instagram is finally adding a shopping channel to its Explore feature. That means any Instagram user can essentially browse through their own custom catalog, full of visuals and Instagram shopping tags that make it possible to visit a product link instantly.In other words, the distance between Instagram marketers and their target customers just got a lot shorter.But for your company to close the gap, you'll have to know how to place your Instagram shopping tags.Back to Menu
On your Instagram app, you can find the Explore feature by going to the magnifying glass. Doing so will direct you to a page full of suggested Instagram posts based on your established interests.At the very top of your app, you can browse these posts by individual channels: Sports, Decor, etc. (a feature that was added only in June to great success.)
What does that mean for businesses like yours? Landing your product on the Instagram Shopping Channel is going to be a hot ticket.
Here's the rub: Landing a post full of Instagram shopping tags isn't a simple matter of procuring a sponsored listing.Instagram's Explore channels are custom-curated to each user, showing him or her the other recent posts on Instagram that drove high user engagement. If you tend to follow photography profiles, for example, Instagram will show you photography posts with high numbers of likes and comments.To get your products noticed, you'll have to create posts that drive similar engagement. How can you do this? Here are a few ideas:
A picture isn't the only update on Instagram that can drive business your way: You can also add Instagram shopping tags and stickers to Instagram stories.
Why bother with this step? For one thing, 400 million people interact with Instagram stories every day, and 90 million have engaged with Shopping in Stories every month on average since its launch. According to Instagram, one-third of the most viewed stories come from businesses.The process on Sked Social is simple. To make your image or video a story, simply toggle "Story?" so it turns blue:
Implementing Shopping in Stories is just as easy as any other post: Tap anywhere on your image to insert a product sticker in your stories and place it where you want it to appear.People viewing the tag will then visit a product description hosted on Instagram. After tapping "View on Website," they'll then be transferred to your product's listing on your website. Once there, it's up to your site to make the sale.Back to Menu
With Instagram shopping tags set to dominate the social media headlines, there's never been a better time to review some best practices for creating shoppable posts:
Adding product tags with Sked is a breeze. After you create a post from the platform of your choice (Upload, Calendar, or Drafts) you can upload your image and click on the shopping bag icon to view your Instagram shopping tag options:
To ensure that you get the most from the new Instagram Shopping Channel with these tagged posts, make sure that you stick to the following best practices:
Back to Menu Adding product tags with Sked
Instagram customers are happy to engage with brands like yours. In fact, they're looking for similar content. The new Instagram Shopping Channel makes it possible to meet and match with them directly...but only if you can drive the engagement to each post that earns you a spot in their curated channel.It doesn't hurt if you have some great products to tag, either. With Sked's product tagging features, you'll have no problem creating a master schedule of posts designed to take advantage of Instagram's latest innovation.To carve out hours in your social media workflow, start by signing up for Sked’s 7-day trial. As an all-in-one social media platform that allows its users to post directly to Instagram, Facebook, Pinterest and more, Sked is the first step in engaging authentically with your followers.
Brands and agencies with an eye for aesthetics use Sked Social to plan, schedule, and engage customers with visual content — On Instagram, Facebook, TikTok, Twitter, YouTube, Pinterest, LinkedIn, and more.Start your FREE trial