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Searching for an Instagram trend to fill out your content calendar this week? Say no more.
If you’re running a brand account, tapping into trends and memes can be a great way to connect with your audience, enhancing engagement, boosting shares, and growing reach.
But, staying on top of the ever-evolving landscape of trends and memes can be time-consuming—and if you miss the point of the trend (or jump on the bandwagon too late) you can risk looking less relevant than if you’d never posted the trend at all.
That's why we've produced a comprehensive weekly blog that documents the latest Instagram trends and memes, complete with their context, and suggestions for how to relate them to your niche.
It’s everything you need to get in on the joke—without having to research the eighteen layers of internet culture that went into making the joke in the first place.
If you want this kind of content delivered directly to your inbox, you can opt in to our Trends Digest email list here:
October 8, 2024
‘Count 1, guilty’ trend
We all have things we know we shouldn’t do, but we end up doing them anyway. The ‘Count 1, guilty’ trend—featuring the voice of an NBC news anchor reading the verdicts from Trump’s hush money trial—is the perfect soundtrack for either admitting to your own ‘crimes’ or playfully pointing out someone else’s.
How it’s catching on
Creators are overlaying text to list their ‘guilty’ actions, paired with footage that fits the context. Whether it’s sleeping through your alarm when you swore you wouldn’t or buying yet another houseplant, the trend has become a lighthearted way to poke fun at relatable missteps.
Examples in action
How to make the trend your own
This trend is perfect for brands wanting to connect with their audience through humor and relatability. Think of guilty pleasures or habits your niche will identify with, then sync each one with the audio’s ‘counts’ using on-screen text. For example:
- For a cafe chain: “Count 1, guilty—adding extra whipped cream. Count 2, guilty—ordering another espresso when I said I wouldn’t.” → Use shots of irresistible beverages to engage your audience.
- For a clothing brand: “Count 1, guilty—buying another cozy sweater. Count 2, guilty—swearing I won’t but adding it to cart anyway.” → Show your comfy fall pieces, making them the culprit in your customer’s ‘crimes.’
‘Oh I wasn’t sad, I just needed…’ trend
Ever had a day where you thought you were feeling down, only to realize that all you needed was a small treat to brighten your mood? This trend captures that moment perfectly, with the audio stating, “Oh, I wasn’t sad. I just needed a little bit of this, a little bit of that, a little bit of this, and a little bit of that.”
How it’s catching on
Creators are using the audio to show their personal ‘dopamine menus’—the small (or big) indulgences that instantly lift their spirits. Whether it’s a favorite chocolate, a litter of kittens, or a much-needed vacation, this trend is about celebrating the simple joys that turn a day around.
Examples in action
How to make the trend your own
This trend is ideal for brands that offer indulgent or comforting products. Showcase life’s little luxuries, and time your visuals with each “this” or “that” in the audio. For example:
- For a boutique hotel: Flick between shots of your plush pillows, a cozy robe, a perfectly crafted cocktail, and room service arriving on a silver tray.
- For a bakery: Switch between a sunny table, a latte with intricate foam art, a best-selling croissant, and a small treat tucked into a takeaway bag for later.
October 1, 2024
“I was busy thinkin’ bout” trend
We all have that one thing that occupies our minds no matter what we’re supposed to be doing. This audio perfectly encapsulates that feeling. Featuring Charli XCX’s 2017 hit "Boys," the trend begins with the lyrics, “I was busy thinking 'bout…” before transitioning into a dreamy, synth-filled instrumental break. The vibe is playful and introspective—ideal for showing the world what’s been on your mind lately.
How it’s catching on
Creators are using the instrumental break to visually represent what’s preoccupying their thoughts. Typically, videos start with creators going about their day—whether they’re at the gym, cleaning, or running errands. Then, as the beat drops, the video cuts to their obsession: their post-gym meal, that one outfit they’re dying to buy, or even their next vacation spot.
Examples in action
How to make the trend your own
This trend is highly adaptable for brands, as it’s the perfect trend for positioning your product as the object of your audience’s fantasies—or sparking a relatable moment by highlighting a preoccupation your audience can relate to.
Start by filming something ordinary and mundane, and overlay it with the text “I was busy thinking ‘bout” then switch the footage—in time with the instrumental break—your preoccupation.
For example:
- If you run socials for a cafe, you could film a team member going about their everyday work, then flick to a shot of your best-selling pastry
- If you run socials for a nail salon, you could film a team member going about their everyday life, then flick to a shot of the palette that shows the nail color swatch. Pair it with the text ‘What nail color I’m going to pick tomorrow”
“Do you know you have 30 minutes” trend
We’ve all experienced moments where someone is totally oblivious to the ticking clock while we’re racing against time. This trend, featuring audio from a 2006 scene in Flavor of Love, nails that sense of urgency. In the clip, Tiffany Pollard (a.k.a. "New York") urges the contestants to hurry up for a photo shoot, warning, “Do you know you have 30 minutes? Thirty. Thirty. Yes.” This trend blew up on TikTok a few weeks ago, and is rapidly rising in Instagram too.
How it’s catching on
This audio has become popular for situations that involve countdown pressure. Creators use it for anything from warning about a fast-approaching deadline, to an impending meltdown due to hunger. They lip-sync to Tiffany’s lines, while the text overlay provides the context—like the urgency of finding a snack while on the go.
Examples in action
How to make the trend your own
This trend is the perfect way to create a relatable moment with your audience. Consider situations within your niche when spaces book up fast, products sell out, or tempers are short. Then film yourself mouthing along to the words of the audio, and overlay the video with copy that contextualizes your footage:
For example:
- For a hotel chain: When it’s October and the spring break group trip hasn’t made it off the group chat yet
- For a pilates studio: When it’s Sunday night and you my pilates buddy hasn’t booked their classes for the week yet
September 24, 2024
September 17, 2024
‘Savannah Slow Down’ trend
The “Savannah slow down” audio comes from a 2018 interview on the TODAY Show, where host Savannah Guthrie grilled former Trump aide Omarosa Manigault Newman about her tell-all book. The exchange became viral after Guthrie asked, “Have you known that he is a liar, as you say?” Omarosa begins to answer, “Well, absolutely,” before being interrupted by Guthrie’s sharp follow-up, “Well why did you work for him?” The clip gained traction on TikTok and has since made its way to Instagram.
How it’s catching on
Creators are using this audio to point out moments where actions don’t quite match up with words, using a combination of lip-syncing and overlaid text. The trend involves setting up a relatable scenario, with the text on-screen matching Guthrie’s lines. For example, the setup might read, “So you want to be taken seriously at work?” followed by the punchline, “How many memes did you reference in the strategy meeting today?” Creators lip-sync to Omarosa’s “Well absolutely,” and “Savannah slow down” lines.
Examples in action
How to make the trend your own
This trend is ideal for poking fun at the contradictions we all experience, and it can be easily adapted for different niches. Think of situations where your audience might say one thing but do another, then match the text to Guthrie’s pointed questions.
Use text overlays to set up the scenario and add your own spin by syncing the lip movements to the audio. For example:
[For a fitness brand] “So you want to crush your workout goals?” → “How many times did you hit snooze this morning?”
[For a beauty brand] “So you want flawless skin?” → “Why didn’t you take off your makeup before bed?”
'Around the World' Trend
The internet’s favorite mood-lifter—Mufasa aka Jeff Obeng—is a timeless act, known for his upbeat dances that have most famously taken place next to a moving car. In one iteration, his performance sidekick/driver The Hypeman asks, ’Mufasa, ready to spread good vibes?’ to which Mufasa replies, ‘Spread them where?’. ‘Around the world!’ The Hypeman urges, as Mufasa scrambles out of the car. ‘3, 2, 1, let’s go!’. Mufasa then dances to the track ‘Shooting Stars’ by Bag Raiders in his signature high-energy style. The video went viral in 2020, and has recently surged to popularity on Instagram once more.
How it's catching on
This trend is being used to mark moments of anticipation and celebration. Videos typically start with something calm or routine and explode into excitement when the beat drops. Creators are syncing the audio with all kinds of moments, from reaching a milestone, to looking forward to an event or season, or even completing an everyday task with an unexpected twist.
Examples in action
How to make the trend your own
This trend is a great way to highlight moments of reward or excitement in your niche. Think about situations that end in a fun or celebratory payoff, and sync your video to the audio for maximum impact.
Set up a scenario where the energy builds, followed by a fun reveal or punchline in sync with the music. Add text overlays to contextualize the moment. For example:
[For a beauty brand] "When your skincare routine finally starts paying off..." → Show a glowing reveal in sync with the beat.
[For a travel brand] "When your vacation countdown reaches zero..." → Cut to the trip excitement or arrival at a destination as the music hits.
September 10, 2024
‘I started to wonder’ trend
We’ve all had times in life when we have more questions than answers. And sometimes, we have times when it feels like ALL we have is questions. This trending audio—a compilation of Carrie Bradshaw’s musings from Sex and the City—evokes that feeling perfectly. The original audio has cut together times Carrie has said something along the lines of ‘I had to wonder’, resulting in a bemused audio that says: ‘I started to wonder, and I wondered, which led me to wonder, I had to wonder, I started to wonder, I had to wonder, I started to won-’
How it’s catching on
Creators are using the audio to soundtrack situations in which they’ve been totally befuddled. Think trying to figure out the fodmap diet, or helping your child with their homework. Accompanying clips are taking a range of formats, depending on the context the creator is referring to. Some creators are filming shots of themselves going about the befuddling tasks. Others are simply taking a shot of the confusing situation in question.
Examples in action
How to make the trend your own
The relatability of the ‘I started to wonder’ trend makes it easy to adapt for almost any niche. Think of moments when your audience might feel overwhelmed or puzzled, and pair them with Carrie Bradshaw's iconic musings. Whether it’s trying to navigate a complex new tool, figuring out a tricky recipe, or making sense of thesocial media algorithm, this trend is the perfect way to capture that “what is going on?” feeling.
Use visuals that fit your brand—either filming yourself going through the frustrating task or showcasing the confusing situation itself. Add captions or text overlays to highlight the context, for example:
[For a skincare brand] Trying to figure out what skincare to use on combination skin
[For a tech brand] When you’re following the tutorial exactly, and it’s still not working
‘And What Do We Do When We’re Feeling Sad’ Trend
Retail therapy: it’s a universal guilty pleasure. This trending audio, originally posted by TikTok user @thevibewithky and now rising in popularity on Instagram Reels after being posted again by @humansofyesterday, perfectly captures that feeling. The audio features a humorous exchange:
“And what do we do when we’re feeling sad?” “Add to cart.” “Wait, what?” “Initiate checkout!” “Oh my g-”
How It’s catching on
Creators are using this audio to proudly showcase their favorite purchases—those indulgences that serve as a pick-me-up. Whether it’s a new pair of gym shoes, the latest tech gadget, or a box of indulgent treats, the trend centers around revealing these items right as the voice says, “Add to cart.”
Examples in action
How to make the trend your own
This trend is all about embracing the feel-good (or guiltily pleasuresome) moments of retail therapy, so think about what your audience loves to splurge on when they need a little pick-me-up. Pair that with the audio to highlight the joy of an indulgent purchase.
Use visuals that resonate with your brand—whether it’s an unboxing, a reveal of a favorite product, or showcasing an upgrade that elevates your day. Sync the reveal with “Add to cart”.
For example, if you’re running a gym account, you could reveal a new protein powder flavor.
If you’re running an account for a luxury resort, you could flash to an online flight booking site, revealing flights to your destination.
September 3, 2024
The ‘suspended reality’ trend
Have you ever had a moment of suspended reality, where time seems to momentarily stop as your mind races to process a sudden realization or unexpected interruption? It's that split second when you're caught between the momentum of your actions and the weight of an external factor that halts you in your tracks.Well this sound—a guitar cover of Judas by Lady Gaga—perfectly encapsulates that feeling.
How it’s catching on
Creators are using this audio to soundtrack times when they experience suspended reality—like when a customer enters the shop at 4.59 but you close at 5, or when someone is filming you doing a parkour trick, and they yell ‘wait’ just as you launch.
Participants in the trend are doubling down on the effect by using a filming technique known as ‘bullet time’. This technique involves filming the subject as if frozen in time, but moving the camera freely around them, emphasizing the stillness and the surrounding tension.
Examples in action
How to make the trend your own
This trend is all about tapping into ‘suspended reality’ moments your audience can relate to, so have fun with it.
Think of scenarios where they might expect unexpected news, have a narrow escape, have a sudden realization, or encounter a surprise. Film them totally still—as if frozen mid-action—and pan the camera around them.
Apply copy that contextualizes the trend, for example:
[For a gym] When you’re about to drop the weights but your trainer says ‘one more’
[For a hotel chain] When you’re about to jump into the pool but someone yells ‘happy hour!’
The ‘Lovefool’ Trend
You know that feeling when things just suddenly click, turning an ordinary situation into something utterly joyful? The classic track “Lovefool” by The Cardigans, with its iconic line “so I cried and I prayed and I begged,” is trending on Instagram Reels. Creators are syncing their clips to the shift from the dramatic plea to the joyful “love me, love me,” using it to highlight delightful surprises, happy realizations, or satisfying transformations.
How it’s catching on
Creators are using this audio to capture those times when something ordinary turns into something special. The buildup to “love me, love me” serves as the perfect backdrop for revealing a joyful moment—whether it’s a fresh haircut that totally transforms your look, a clean and organized space after a quick tidy-up, or the satisfaction of putting together the perfect outfit. This trend is all about celebrating those simple, yet delightful moments that make you smile.
Examples in action
How to make the trend your own
This is your moment to highlight those joyful, feel-good moments that your audience can relate to. Think of scenarios where a neutral situation suddenly turns into something exciting or heartwarming—like when you’ve had a great idea, or you see the outcome of your hard work—and sync the reveal to the upbeat “love me, love me” drop.
Apply copy that contextualizes the clip for example:
[For a home decor brand] When find the perfect piece of wall art that you’ve been looking for since you moved in
[For a bakery] When you try a new recipe idea and it slaps harder than you could have imagined
August 27, 2024
The ‘Knock, knock, “Everyone!”’ trend
If you’ve been searching for a sound that says ‘Hey Mom, look at me!’—but for your Instagram followers—you’ve just found it. This trending sound consists of a series of knocks, then a voice exclaiming, ‘Everyone!’ and a transition into Feder’s deep house track Lordy.
How it’s catching on
Creators are using this sound to draw attention to an outfit, a product launch, or an update they want to highlight. The most popular format consists of the creator performing a knocking motion against the camera lens, as if knocking on a window, before revealing the pièce de résistance they wish to showcase.
Examples in action
How to make the trend your own
Got something you just really want to show off? This audio is your cue to do exactly that—but how you pull it off will depend on what it is you’re trying to draw attention to.
If you’re showcasing something that can exist in the same space as you—think an interior space you’ve just redesigned, a cake you’ve just finished decorating, or a new product you’re about to launch—then you can film this trend all in one take.
First, film yourself knocking in front of your camera lens, as if knocking on a door or window. Then, step back, and flick the camera to reveal your finished product in time with the beat drop.
If your ‘thing’ is more abstract—think a digital design, or an online sale—you could film the knock, as described above, and then simply flick the digital design or sale promotion on-screen in time with the drop instead.
The ‘Manu Chao mashup’ trend
Some trending sounds just scream luxury vibes, and ‘Manu Chao mashup’—a sound that was originally put together by user @tiomusic—is one of those sounds. The piece is a mashup of Me Gustas Tu by Manu Chao, Faccio un Casino by Coez, and Missili by Frah Quintale and Giorgio Poi. The result? A catchy track that gets you in the mood for all things aspirational: think tropical resorts, jaw-dropping interior design, spellbinding sunsets—anything that can evoke some good old-fashioned Instagram envy amongst your audience.
How it’s catching on
This version of the audio lies at the heart of the trend, and it was originally posted as a soundtrack to a luxury Italian villa showcase. The reel, which has now racked up 6.5 million views, has spawned dozens of copycats. The prevailing format seems to be clear: a compilation of shots that showcase something spectacular: think scenery or a beautiful home. To make for a more satisfying watch, creators are changing the shots in time with the audio’s catchy beat.
Examples in action
How to make the trend your own
This trend is particularly well suited to products, settings, or services that make an audience think ‘I want that right now’—think luxury hotels, aesthetic restaurants, or high-end fashion brands. If you run socials for a brand like that, this sound could be perfect.
Start by capturing a series of shots of your product or setting, and take care to make the shots feel as lush as possible: think close-ups of palm trees swaying in the breeze, condensation dripping on a cocktail glass, and so on.
Then, simply set the shots in time to the beat.
August 20, 2024
'Very demure, very mindful' trend
Wondering why everyone has been labeling themselves and their everyday actions ‘demure’ all of a sudden? Gather round, because we’re about to bring you up to speed.
This trend originated on TikTok, when creator Jools Lebron talked her audience through her ‘very demure’ approach to workday dressing and grooming. ‘See how I do my makeup for work? Very demure, very mindful,’ she tells the camera. She goes on to give more detail as to what makes for a demure appearance: ‘very modest’, ‘only a little chee chee out, not my choha’, and not looking like ‘a clown’.
The video has racked up 32 million views and Lebron has since posted scores of accompanying videos, detailing how to be ‘demure’ in everyday situations such as the airport (show up to the airport ‘very early, very on time, very considerate, very demure’), and the nail salon (‘I don’t do too much, I don’t go too crazy, I don’t go too long’), and picking up your ID from the bar you left it at (I don’t come into the bar and drink. I come, I get my ID, and I leave’.)
Unsurprisingly, the trend has migrated to Instagram at record speed.
How it’s catching on
Many creators are taking Lebron’s lead, and detailing how they approach their everyday tasks with a demure mindset.
It’s important to note that ‘demure’ in this context has a range of meanings: some creators are using it in the traditional sense, to describe situations in which they’ve exercised restraint (ordering your chipotle without sour cream ‘oceaning over it, dripping like puss off the side of the rim'), while others are juxtaposing the phrase with situations that might not ordinarily be considered demure (‘See how I left my ex husband on his 40th birthday? Very demure.)
Other creators are using Lebron’s audio (Instagram version here) and simply lip syncing to it with a text overlay that contextualizes the audio for their own situation.
And as with any viral internet moment worth its salt, a remix has been spawned. Accordingly, some creators are simply setting their everyday actions to the bop by user @casadimusic.
Examples in action
How to make the trend your own
First off, decide whether you’d rather speak to the camera, lip sync to the original audio, or set a video to the remix.
Then, pick a task or action that could be considered ‘demure’ that your audience will be able to relate to, and weave it into your chosen format either through a spoken script, or a text overlay.
For example:
[For a peanut butter brand]: ‘See how I spread my peanut butter on my bread? Very demure. I spread it right to the edges, I apply a sensible, thick coat, I put my knife in the dishwasher once I’m done. Very mindful.’
[For a gym] ‘See how I put my weights on the floor once I’m finished my set? I place them down quietly, without grunting. I don’t make a big noise, I don’t cause a scene. Very demure, very mindful.’
‘Jump Around’ trend
Sometimes, 32-year-old tracks rise through Instagram’s trending sounds with little rhyme or reason—and this week, House of Pain’s ‘Jump Around’ (1992) is one of those tracks. (It may have soared to relevancy thanks to RayGun’s unforgettable Olympic breaking kangaroo hop, IYKNK, but we haven’t been able to officially confirm this in our research.) Whatever the reason, this track is a true timeless banger—so we might as well enjoy its resurgence while it lasts.
How it’s catching on
Creators are using the track’s sharp beat drop to showcase before-and-afters, or illustrate situations in which they might experience a stark change of tune, or a sudden feeling of elation that’s worthy of the track’s punchy, high-energy rhythm.
Examples in action
How to make the trend your own
Consider the approach that would make the most sense for your brand.
If your brand deals in aesthetics (interior design, beauty, cleaning, fashion), then an aesthetic before and after could be a great angle.
Simply film the ‘before’ shot, work your makeover magic, then film an ‘after’ shot, and sync the transition to the beat drop.
You could keep the text really simple, for example:
[For a hairdresser] Before 4 hours in the chair / After
If the before/after vibe doesn’t suit your brand’s products or services, the ‘sudden elation’ route might be a better fit.
Film yourself with a neutral expression, looking away from the camera, and then in time with the beat drop, film yourself showing elation in whatever way makes sense: a huge smile, a high-energy dance, or as the song suggests, jumping up and down.
Pair it with text that contextualizes the clip, for example:
[For a bakery] When someone suggests ducking out of work at 10.30 and ordering an [insert your signature product here].
August 13, 2024
The ‘One-Second Finger Snapping’ Trend
Annnnd we’re back with another 1-second audio trend—very similar to the ‘Slow Blink’ trend we reported on a few weeks ago. Creators experienced such high reach using Slow Blink, that a copycat version has sprung out of the shadows. This time round, it’s finger-snapping—and it lends itself to a wide variety of low-effort, high-reach executions.
How it’s catching on
The brevity and simplicity of this audio means users are getting creative, and applying it in different ways to a huge range of niches and topics.
Since Instagram’s functionality means that any Reel watched to completion will automatically replay, the 1-second length of this audio ensures these Reels are almost guaranteed to replay, perhaps multiple times. Some creators are leaning into the repetition by shining a light on an action they perform over and over again.
Others are synching an action (like snapping a cookie in half) with the audio to create a satisfying and addictive watch while overlaying copy that sells the concept of their account (for example, ‘Looking for healthy snacks to satisfy your sweet tooth… welcome to my page’). Others are synching the audio with a satisfying before and after. The options are endless!
Examples in action
How to make the trend your own
As we mentioned above, there’s no one way to ‘fit in’ with this trend—you’re only limited by your imagination. But in our research, we saw a few standout before and after executions that can sell your brand without ‘selling’ too hard.
For example, if you run any kind of interior design business (think bedding, decor, kitchenware), a cleaning or gardening business, or even a beauty salon, a before and after is a great way to show off your products or services.
Take a short piece of footage of a space or person ‘before’ it or they have been spruced up by you or your products, and do a finger-snap front-of-frame. Work your magic, then take another shot from the exact same angle once the makeover is complete, and 'complete' the fingersnap in the exact same spot within your shot. Seamlessly stiitch the two shots together, then pair the clip with a POV caption like:
POV you’ve just completed your dream kitchen makeover.
POV you’ve just had your nails done at [insert nail salon].
POV you finally called a professional gardener and had your garden fixed up in time for the weekend.
The ‘Badadadee’ trend
Have you ever heard a piece of music that somehow just makes you feel at peace, loved, and happy all at once? Well Instagram’s general consensus is that this audio does exactly that. The ‘original’ audio comes from creator @belinalilly, but the song itself is called Suis-moi (French Version), and it was written by Hans Zimmer for The Little Prince.
How it’s catching on
Creators are using the whimsical, innocent, feel-good audio to soundtrack situations that also evoke that feeling. Think a cooking with your sister or watching your pets play together. The format being used is simple: overlay footage of the situation in question with copy that emphasizes the feel-good aspect.
Examples in action
How to make the trend your own
This is a chance for you to show everyone how your brand, services, or products can give them a strong dose of the warm-fuzzies. It’s particularly well-suited to any brand that deals in indulgences—think sweet treats, holidays, wellness treatments, soft bedding, or any purchase that feels like an act of self-love.
Film idyllic shots of your product in question, then overlay it with copy that helps set the scene.
For example:
[For a cafe] Film a shot of a buttery croissant on a cafe table beneath a tree on a sunny day, and pair it with the copy ‘It’s Saturday morning. The house is clean. You can hear your coffee being made. You have no plans today.’
[For a luxury bedding company] Film a shot of a bed being made up with a set of your sheets, and pair it with the copy. ‘That clean sheets feeling’.
August 6, 2024
Olympic Glory trend
Unless you’ve been living under a rock, you’ll have noticed that the Paris Olympics are well and truly underway. And of course, they’ve sparked an internet-wide obsession, with many of this week’s most popular memes and trends taking on an Olympic flavor. One brand-friendly trend that’s swept Instagram is the ‘Olympic Glory’ trend. Set against a soundtrack of this audio (“Summon the Heroes” by John Williams, written especially for NBC’s coverage of the Atlanta 96), it’s a chance for you to evoke that Olympic champion feeling—even if you’re nowhere near Paris.
How it’s catching on
Creators are using the audio in two different ways. Some are acting out mundane daily achievements that make them feel like an Olympic champion. Think folding all of your laundry or emptying the dishwasher. They’re doubling down on the humor by performing a gymnast’s salute after ‘completing’ the task.
Others are using the audio to demonstrate what they would be an Olympic champion in—if only the thing they’re best at were an Olympic sport. Popular examples have included ‘overthinking social situations’ or ‘collecting succulents’.
Examples in action
How to make the trend your own
The hilarity of this trend lies in its juxtaposition: a mundane, everyday scenario or a ‘flawed’ or niche specialty combined with the triumphant musical score.
There are two ways you could approach the trend:
You could think of a notoriously hum-drum task that has crossover with your niche, then film yourself performing the task, followed by raising both of your arms in the air, as if saluting to the judges.
Overlay the video with text that provides context, for example:
[For a cosmetics brand] When I clean my makeup brushes after putting it off for weeks.
[For a meal box subscription service] When I finish picking my meals for this week.
Alternatively, you could think about niche traits that would be relatable to your audience. For example:
[For a brand aimed at new parents] New parents if decoding your baby’s cry types were an Olympic sport.
[For a brand aimed at crystal collectors] If finding new reasons to buy crystals were an Olympic sport.
You can either film yourself saluting the judges, or you could use this CapCut template, which implies that you’d win every medal available.
‘Let’s be financially responsible’ trend
Spending money you don’t have: we’ve all done it, even when we’re adamant we’re being ‘financially responsible’. This trending audio taps into that all-too-relatable feeling of opting to be ‘better with money’, only to encounter something you can’t resist spending money on. The audio, which has circulated on TikTok, has migrated to Instagram where it has since taken off. It features a voice saying ‘Let’s be financially responsible’, followed by a few ominous piano keys, indicating you’ve encountered the exact thing that will scupper your plans.
How it’s catching on
Creators are using the audio to illustrate times when they have vowed to be financially responsible, only to immediately encounter temptation. Most creators are filming themselves lip-syncing the words ‘let’s be financially responsible’, before immediately panning to their financial kryptonite, or having a still shot of it flash on the screen.
Examples in action
How to make the trend your own
If you run a brand account, this is a great opportunity to flaunt one of your cult-favorite offerings or an irresistible sale.
As far as execution goes, this one is quick to put together.
Simply film yourself lip-syncing the words in time to this audio, and then pan to the object or sale in time with the piano.
For example, if you run a social account for an ice cream store, you could pan to your best-selling flavor or tempting upgrade (like a special topping) that customers find hard to resist.
If your brand is running a great sale soon, you could flash the sale's promotional graphic on-screen in time with the piano.
July 30, 2024
‘Spectacular give me 14 of them right now’ trend
Have you eaten something so good that you immediately know one—or two, or three—isn’t going to be enough? Well this trend is exactly the one to encapsulate that feeling. It originated on the TikTok account @60somethinglife, which is run by Vicky and her husband Big Al. Much of their content shows Vicky serving food to Big Al, and filming his reaction. In one video, which has now amassed more than 37 million views, Vicky hands Al a plate of pancakes. After one mouthful, Al responds, ‘Spectacular give me 14 of them right now.’
How it’s catching on
The sound has migrated over to Instagram, where creators are using it to highlight beloved foods, possessions, or even pets that they can’t get enough of. Most are simply using the trending audio, and either lip-syncing along to it, or showing a shot of the item in question.
Examples in action
How to make the trend your own
Think of something that is widely beloved by your niche—it could be a cult favorite product from your own brand, or simply something that your audience can unite in adoring.
Using this audio, either take a shot of the item in question, or film yourself lip-syncing ‘Spectacular give me 14 of them right now’.
Overlay copy that makes the most sense given the context, for instance:
[For a bakery] ‘Me the day I tried a [insert best-selling product here] for the first time’ (accompanied by a food-porn shot of the product).
[For a tropical holiday resort] ‘When I get to the resort after a 14-hour journey and reception hands me a welcome juice’ (accompanied by a shot of you lip-syncing the audio, and accepting a drink from someone off-screen).
‘Well this is… you know what this is’ trend
Earlier this year, Sofia Vergara welcomed Architectural Digest into her Beverly Park mansion as part of their celebrity home tour series. The tour was full of trend-worthy soundbites, but the moment that captured the memeverse’s imagination occurred when Vergara brought viewers into her bedroom. Gesturing to her four-poster bed, she looks at the camera suggestively and says, ‘Well this is… you know what this is. Where the good times happen!’
How it’s catching on
Creators and brands are harnessing the audio to highlight places and situations that are widely regarded to be a good time. Think the hair-washing sink at a salon. It’s a great trend for unapologetically tempting your audience to indulge in something they know they’ll enjoy, and that you can provide.
Examples in action
How to make the trend your own
Think of your brand’s customer journey or product offering, and identify the moment or product that is most widely relished by your customers. Then, either gesture to the product or reenact the moment, lip-syncing the audio as you do so.
For example:
If you run a nail salon, you could gesture towards the pedicure spa and massage chair.
If you do social media for an email automation platform, you could gesture towards the screen that shows when a user has completed their email send.
July 23, 2024
‘Everyone says I look like I’m having fun’ trend
Some soundbites are just born to become memes. And a snippet from Simone Biles’ June interview at the US National Championships of one of those soundbites. “Everyone says I look like I’m having fun, so that’s good, because I feel like most of the time if I’m not stressing or having anxiety, I do feel like I’m having fun,” she tells her interviewer through a 1000-watt smile. Creators have found hilarity and relatability in the juxtaposition of her jubilant expression, and the crystal-clear admission of overwhelm that leaks through her wording (and mild voice break).
How it’s catching on
Creators are using the clip to highlight times that they might have looked like, outwardly, they’re having fun—when the reality couldn’t be further from the truth. Most people are either remixing this Reel from user @theskimm, and overlaying contextual copy that relates the clip to their niche. Others are just using the audio and applying it over footage of them either mouthing the words, or performing an everyday task that secretly overwhelms them.
Examples in action
How to make the trend your own
Choose which approach is best for you: either remixing the original Reel and simply applying copy over the top, or pairing the audio with a lipsync or footage you already have. Then, think of a task or situation in your niche that’s frequently mistaken for being fun. You can keep the copy relatively simple for this since the audio offers much of the context.
For example:
[For a florist] ‘Me halfway through setting up a wedding’
[For a swimming pool or leisure center] ‘POV you’re a lifeguard supervising Kids Swim Hour’
‘Maya Rudolph shocked’ trend
There’s nothing we love more than a good, simple CapCut trend. And this shot, clipped from Maya Rudolph’s Apple TV show Loot, is easy to relate to almost any niche. In the clip, Rudolph’s recently divorced, billionaire character Molly—who is at a wellness retreat and has sworn off men—turns around during a breathwork class when a latecomer arrives. The latecomer is no one other than Benjamin Bratt (playing himself). Cue shocked dismay/awe as Molly finds herself immediately swooning over the Miss Congeniality star.
How it’s catching on
The trend gained popularity on TikTok, but has migrated over to Instagram and has had a surge of popularity in recent weeks. Creators are using the trend to highlight times a situation has left them in a state of shock and awe—like when their boyfriend has brought home a takeaway unprompted and tells them to pour a bubble bath, or a client reveals that they have an unlimited budget.
Examples in action
How to make the trend your own
This trend is easy to put together. First, think of relatable moments in your niche that might shock you in a good way. Then, pick an appropriate image or video that relates to the situation, and slip it into the CapCut template. Next, simply overlay the contextual copy in-app.
For example:
[For a confectionery brand account] ‘When he brings home a pack of [your product] and a bottle of wine, and tells me we can watch whatever I want on Netflix tonight.’
[For an online education platform] ‘When I open today’s session and the lecture is only 28 minutes.’
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July 16, 2024
‘Slow blink’ trend
If you’ve been scrolling Instagram over the last few days, you might have noticed an abundance of one-second Reels on your feed, featuring a creator simply staring into the camera and blinking. They’ve likely paired their footage with this short audio, which features a single cartoonish tinkle. We’ve dubbed this the ‘slow blink’ trend, and since it’s so low-effort to produce, it’s a great trend to jump on this week.
How it’s catching on
Creators are using this trend to denote a sense of disbelief at a situation within their niche or their own life. After filming themselves staring blankly into camera and blinking in time with the audio’s chime, they overlay text that describes the situation in question. Think, ‘When you give your friend a book recommendation that will change their life and they still haven’t read it’, or ‘When your client shows you a face apped photo as makeup inspiration’.
Examples in action
How to make the trend your own
This trend is fairly flexible, so there are many different ways to make it work for you.
Simply film yourself blinking in time to this audio. Then, it’s time to overlay your text.
Consider etiquette or decorum that seems obvious within your niche, but is often misunderstood by people outside of it—this could be a great way to bond with your audience over a relatable misunderstanding or struggle.
For example:
[For an account that educates graphic designers] ‘When a client requests 8 rounds of amends and then decides they prefer V1.’
Alternatively, you could try using the trend more self-promotionally, simply expressing your disbelief that people your account is directly targeting haven’t hit ‘follow’ or bought from you yet.
For example:
[For an account promoting a cafe] ‘When people say they’ve tried the best croissants in Seattle… but they haven’t tried ours yet’
‘Quick succession’ trend
Love a visually satisfying Reel? This might be the trend for you. It involves syncing footage to an audio piece with a deep, ominous beat followed by 17 rapid-fire drumbeats. The quick succession of the beats makes for a satisfying result with well-synced visuals.
How it's catching on
Creators are using this audio in a variety of different ways. Some use the multiple drumbeats to convey a sense of overwhelm, syncing pieces of text to pop up in time to the beats like intrusive thoughts.
Others use the beats to show the work in progress between a satisfying before and after.
Examples in action
How to make the trend your own
There are lots of different ways to adopt this trend.
One option is to go down the ‘overwhelm’ route, showcasing the background knowledge that might go into pulling off a standard task within your niche. This is a great way to show expertise, and your overlaid copy is key to pulling this option off.
Start with simple text that provides context. For example, if you were a florist, it might be ‘POV you’re making a bridal bouquet’
Then, sync additional pieces of text to pop up in time to the drumbeats, and list all the factors that go into making a bridal bouquet.
For instance,
What are the weather conditions?
What’s in season?
Indoor, outdoor venue?
Formality of wedding?
What’s the bride’s budget?
How do I incorporate the heirlooms the bride gave me?
What’s the color scheme?
What’s the groom allergic to again?
As far as footage goes, since the focus is on the text, you can keep it quite simple: just film yourself looking to camera, or carrying out a daily task.
Alternatively, film a satisfying before and after: start with a shot of your ‘before’, then film your entire process so you can cut between shots of the ‘during’ in quick succession with the drumbeats. For the last few seconds of the audio, simply show a satisfying shot of the ‘after’ product.
This option could work particularly well for anyone in a creative or foodie field: think makeup artists, bakers, jewellers, and so on.
July 10, 2024
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‘brat’ trend
Charli XCX’s 6th studio album has just launched, and in the last few weeks, it’s been taking over our feeds. Wondering why everything on Instagram is suddenly looking lime green? It’s all thanks to the cover art, a simplistic design showcasing the word ‘brat’ in Arial Narrow font on a vibrant lime-green background. And naturally, it’s gone viral, generating spin-offs galore.
How it’s catching on
There are a few different variations of the brat trend.
One version riffs off the cover for the deluxe version of the album, which features a white background, with simple black text stating “brat and it’s the same but there’s three more songs so it’s not”. Using the minimal, grainy typeface with some nonchalant, poorly formatted, tongue-in-cheek copy, creators are harnessing the same nonchalant energy for promotions or topics in their own niche.
Some consumer brands are latching onto the lime green coloring of the studio album, simply superimposing their products on a lime green background and using some version of the word ‘brat’ in the creative or caption.
Examples in action
How to make it your own
No budget for a graphic designer? No worries, the deluxe album version is easy to replicate thanks to the Brat app generator.
All you have to do is add your own, slightly unhinged copy: think “new product but it’s just a different flavor” to reference an FMCG launch, for example. Extra emphasis on poor formatting!
Or, you could go the route with the lime green background (hex code: #8ace00) by placing your product as the hero. Running a butcher business? This one’s for you.
Got a well-curated grid and worried about clashing colors? Instead, you could try introducing a tiny hint of lime green into your existing creative as a nod to the trend.
‘My favorite animal is me’ trend
The ‘my favorite animal is me’ trend originated on TikTok and has quickly found its way to Instagram Reels. The most common audio to attach to this trend is Work by @thenewclassic (aka Iggy Azalea) or Where Them Girls At by David Guetta.
How it’s catching on
Creators and brands alike are using the trend to share experiences or things that have pushed them to the edge and made them snap go completely wild (in a fun way).
It’s a chance to be quirky, slightly unhinged or get extremely heated in the comments —whatever suits your target audience the most!
Examples in action
How to make the trend your own
Take a selfie-facing video while looking at the camera, you could either look serious, or feeling elated. Use the text overlay “My favorite animal is me when…” and complete the sentence based on whatever effect you’re going for, whether you’re feeling angry and ecstatic, or wild and celebratory. For example “My favorite animal is me when my manager asks me to make one tiny change,” or “My favorite animal is me when someone points out a typo in the comments of a boosted post.”
July 3, 2024
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Looking for a Man in Finance trend
The Looking for a Man in Finance trend originated on TikTok and has found its way to Instagram. It's been around for a while but it's still getting love. It’s a song written by singer Megan Boni (@megan_boni) and the lyrics go “I’m looking for a man in finance. Trust fund. 6'5". Blue eyes.” And repeat. Yep, that’s it. That’s the song.
How it’s catching on
Judging by how widely this trend has been adopted, this one of those social media jokes that’s going to stick around for awhile. The tune is surprisingly catchy—it’s internet humour at its best—and there are so many different ways that creators and brands are playing into it.
Some, like financial organisations, are taking the words literally and posting (ahem) thirst traps of their financial advisors. Others are using the audio as background sound and overlaying videos of their product or shop with text that describes something relatable, familiar or descriptive to their niche as a way to capture the attention of a like-minded audience.
And some brands are using it as a siren call to list out the objectives of their ideal customer, or potential client.
Examples in action
How to make it your own
There are a few different remixes of the song doing the rounds, but the OG version, with 28.8K Reels is the one that’s likely to get you the highest visibility.
This one is easy to adopt and transform to suit your niche. Using the audio, you could either film yourself lip-syncing to camera along with the words of the song, or capturing a few different pieces of footage to illustrate your product or service, edit the footage for each beat and then overlay with text that describes what you’re looking for.
For example, if you are running an account for a boutique homeware store:
“I’m looking for a girl
Who loves colour
Unique homewares
Candles.”
Or if you want to take a humorous approach as a client-based service:
“I’m looking for a client
Pays on time
Clear briefs
No changes.”
IG vs Reality Trend
The IG vs Reality trend originated with Deandre Brown (imdrebrown - aka “the corporate baddie”) on Instagram, with the original showing off his very best corporate mugshot, before transitioning into some…pretty unprofessional ‘out of office’ shenanigans. The original video has been viewed more than 3 million times.
How it’s catching on
There are a couple of versions of IG vs Reality floating around, but it’s this audio that’s been used 13.4K times that seems to be the most popular. The trend relies heavily on the audio that starts off with orchestral music and quickly transitions into rap to really highlight the IG vs Reality concept.
It’s a highly relatable and fairly easy way to offer a glimpse at the behind the scene realities of running a business, brand or being a creator. It’s also one of those rate opportunities to really show off the bold (or unhinged, if that’s more your vibe) personality behind the corporate straight jacket. Creators and brands alike are using it to provide a glimpse of their “real” personality, allowing the audience to connect on a more authentic level.
Examples in action
How to make it your own
Time to dust off your most polished looking headshot. Don’t have one? Whip out your phone, flip to portrait mode, find your best angle, smile in corporate, and voila (and use that to update your LinkedIn bio photo while you’re at it)!
Use the corporate headshot for the first beat of the audio with the text overlay “Who you think you’re emailing.” The next clip should be something that really reflects your personality and is somewhat outlandish and unexpected. Overlay this clip with the text “Who you’re actually emailing/who is actually coaching you/who is actually managing your social media,” applying the industry lens if applicable.
June 26, 2024
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Please Please Please trend
Sabrina Carpenter’s on a roll this summer. Her latest release, Please, Please, Please is the #1 trending audio on Instagram as of June 24, with 264,000 posts (and counting). The lyrics include “Please, please, please, Don't prove I'm right. And please, pleasе, please Don't bring me to tеars when I just did my makeup so nice.”
How it’s catching on
You’ve probably noticed this track popping up all over your feed, with some videos racking up millions of engagements, and with such easy to remix lyrics, it’s no surprise that everyone from UGC creators to lifestyle brands, fitness accounts and restaurants are using Sabrina’s song somewhere in their content.
There are several versions of this song trending, but this is the most popular and more likely to get the highest reach.
While influencers have been lipsynching along to the lyrics and showcasing their OOTD or make up tutorials, brands are capitalising on other lyrics like “I know I have good judement, I know I have good taste” to hype up a new product launch.
Examples in action
How to make the ‘please please please’ trend your own
There’s no hard and fast rule for using this song in your post, so there are a few different ways to tailor it to suit your audience, depending on your niche.
If you’re managing a clothing brand - you could use this audio as a fun transition when putting together an outfit. Film yourself lip synching to the first half of the intro, use an item to cover the screen, cue the transformation reveal (no tears allowed!)
If you’re an entertainment venue: Cut the audio portion to include just the lyrics “please, please, please don’t prove I’m right”, and showcase your product with the text overlay ‘Please, Please, Please (come rock climbing with me).’
‘I just needed a holiday’ trend
This sound is a remixed snippet of Madonna’s iconic Holiday to include a compilation of the audio “I wasn’t sad, I just needed a holiday,’ which instantly translates into content that has fun remake appeal.
How it's catching on
From travel vloggers to lifestyle brands, most creators have used this sound as the soundtrack to showcase aesthetic footage of a new product, destination or a lifestyle service against a text overlay that says “I’m not sad, I just needed a…” adapting the last few words to suit their specific niche.
Using the text against the backdrop of visually engaging video footage creates a sense of feel-good camaraderie to whatever service they’re promoting.
Examples in action
How to make ‘I just needed a holiday’ trend your own
This audio is perfect for small businesses, and you’ve probably got some aesthetic destination footage, UGC or epic food shots that are just crying out to mash up with this sound. Replace the following text with whatever service or speciality fits your audience best.
First clip: Ohhh, I wasn’t sad.
Second clip: ✨I just needed a massage/haircut/new print for my bedroom✨
June 20, 2024
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‘Is somebody gonna match my freak’ trend
As of June 20, this audio is the #5 trending audio on Instagram. It’s an excerpt from Tinashe’s song ‘Nasty’, and features the lyrics “Is somebody gonna match my freak?”
How it’s catching on
Creators are using the audio to soundtrack situations where they might appear to do something ‘freakish’—in other words, something most people would deem to be unconventional or eccentric.
However, self-love and an unapologetic attitude (with a hint of self-depreciation) are at the heart of the trend. Playing into the lyrics ‘is somebody gonna match my freak’, creators are using the audio to say: this is my offbeat trait, can anyone relate?
Most creators are simply filming themselves in action, doing whatever they’re referring to, then overlaying it with the text: ‘Is somebody gonna match my freak?’ followed by a description of their eccentric ‘thing’.
Examples in action
How to make the ‘Is somebody gonna match my freak’ your own
This trend is a great chance to relate to your followers and make them feel ‘seen’, by highlighting an eccentricity or unconventional way of doing things that’s, in reality, quite widespread amongst your audience.
Film yourself performing the act in question, then set it to this audio. Overlay it with copy that contextualizes the clip within the trend.
For instance:
[For a gym account] Is somebody gonna match my freak (watching exercise tutorials with my screen on low-light so no one sees)
[For a cleaning service account] Is somebody gonna match my freak (pre-vacuuming my house on cleaning day so my cleaner doesn’t judge me)
‘What’s your name, who’s your daddy?’ trend
This excerpt from ‘Time of the Season’ by The Zombies is doing the rounds, and is currently trending on Instagram. It features the lyrics, ‘What’s your name, who’s your daddy?’, and is—in some instances—being remixed with this clip from user @tanya_rrri.art of Pedro Pascal looking smugly-off-camera.
How it’s catching on
Creators are using the trend to highlight times they've felt a sense of smug pride - perhaps someone has complimented a project the creator pulled off solo, or the creator has done something that's been otherwise widely lauded.
Examples in action
How to make the ‘What’s your name, who’s your daddy’ trend your own
Depending on the context you refer to in your post, you can either apply the audio to relevant footage (think a clip of you smiling to someone off-camera, or admiring your own handiwork) or use remix the clip of Pedro Pascal.
Overlay your clip with copy that contextualizes the audio.
For example:
[For a nail salon account] When someone comments on my client’s Instagram asking who did their nails.
[For a cooking account] When I’m at a party and someone asks, ‘Who made the tiramisu?’
June 13, 2024
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‘Art the Clown Grinning’ trend
This clip comes from the 2022 film Terrifier 2, in which Art—a serial killer clown character played by David Howard Thornton—has a highly meme-worthy reaction to being threatened by police. The clip shows the clown giving a shocked expression, followed by a sly grin.
How it’s catching on
Creators are using this CapCut clip, which has been paired with the track Theme From A Summer Place by Percy Faith.
Creators are overlaying the clip with a text that denotes a time they might have initially reacted to a situation with shock, only to have a sly realization.
Examples in action
How to make the ‘Art the Clown Grinning’ trend your own
Using this CapCut template, think of a ‘sly realization’ people in your niche might have, or benefit from knowing.
Perhaps a situation or ‘best practice’ commonly believed to be serious or crucial is quite trivial afterall. Or maybe there’s a difficult or niggly task that can be tackled in an easier way.
For instance:
[In a haircare niche, where you’re educating your followers that too-frequent washing can be harmful]: When you realize that washing your hair max twice a week is better for its health
[On a page that teaches low-effort cooking tips]: When you realize you don’t have to peel potatoes to make a smooth mash
‘The Spark’—Irish Children’s rap trend
Last month, a group of children in Ireland recorded what has been declared ‘the song of the summer’. Featuring the lyrics “Think you can stop what we do? I doubt it. We got the energy, we’ll tell you all about it. I searched for my spark and I found it,” the song has been praised for its energy, catchiness, and positivity.
How it’s catching on
As of June 13, the song is Instagram’s #2 trending audio. It has quickly translated into an anthem for creators to share projects and passions that has helped them find or express their ‘spark’.
There’s no most popular or dominant format for this trend on Instagram, so creators are adopting the format that feels most natural for their niche: for some, this means filming a daily task, while for others it’s an enthusiastic dance.
Others are leaning into the rebellious nature of the song, highlighting an unconventional practice they adhere to, and defiantly proclaiming that they won’t be stopped.
Examples in action
How to make ‘The Spark’ trend your own
Since the song is all about unapologetic spark and passion, this might be a good opportunity to reintroduce your brand’s point of difference to your followers.
For instance, you could film your team performing a high-energy dance to the audio, and pair it with text along the lines of:
‘How it feels knowing you work for the only brand to [insert something your brand is unique for].’
Alternatively, film a key part of your working process: that could be packing orders if you work for an eCommerce company, or serving food if you work for a hospitality business.
Overlay it with text that infers that your product or service is high-quality, popular, or unbeatable.
‘How it feels knowing more than 1000 people every day get to receive our [insert product here]’
‘How it feels making the best [insert food item] someone will eat all year.’
June 4, 2024
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‘Take a look around’ trend
This trend originated from the iconic 2003 film 'Uptown Girls,' starring Dakota Fanning and Brittany Murphy. In the movie, Fanning portrays Ray, a precocious 8-year-old girl who delivers the memorable line, 'Take a look around, do you see her anywhere? News flash. You're not gonna.' The line is spoken to Ray’s nanny, Molly, who Murphy plays, and it alludes to the girl's absent mother.
How it’s catching on
Creators are now repurposing this line to humorously refer to people, things, or versions of themselves that are conspicuously missing or unattainable.
Some creators appear on-screen, lip-syncing to this audio, while others use a CapCut template of Dakota Fanning delivering the line.
Creators then overlay text that contextualizes the trend within their niche.
Examples in action
How to make the ‘Take a look around’ trend your own
Decide whether you want to lip-sync the audio, or use a CapCut template.
Either way, it’s worth setting your video to one of the audio versions that have picked up lots of momentum. There are a few going around, but this one has some videos that have clocked more than a million views—that means the sound has more exposure, which will improve your video’s discoverability.
Once you’ve created your reel, type a text overlay, thinking of a person, thing, or version of yourself that is now elusive, or impossible to find.
You could try relating it to an outdated belief or trend in your industry, for instance:
[In the beauty industry, where fluffy brows are the current look]: “Where’s that girl that used to teach the sculpted eyebrow tutorials?”
[In the social media industry, where follower counts are now seen as a less important success metric]: “Where’s that guy who used to know everything about rapidly increasing follower counts on Instagram?”
‘So I’m not gonna talk about it’ trend
In April, Ryan Gosling hosted Saturday Night Live, using his opening monologue to refer to his stint playing Ken in the Barbie movie.
Due to the mass hysteria Barbie sparked over the past year, Gosling quipped that he was ‘not gonna make any jokes about Ken’.
“So I’m not gonna talk about it,” he said, before appearing to ‘give in’ and declare, “I actually am gonna talk about it a little bit.”
How it’s catching on
The line has sparked a feeling of relatability, with Instagram creators using the audio to refer to topics they just can’t resist talking about, no matter how hard they try.
Some creators are reposting the SNL footage as a reel or remixing other creators’ reels, while others are lip-synching to the audio.
Creators are then overlaying the video with text that refers to a topic they can’t stop talking about.
Examples in action
How to make the ‘So I’m not gonna talk about it’ trend your own
Using this audio, film yourself lip-synching the line "So I’m not gonna talk about it. Okay, I am gonna talk about it a little bit."
Then, overlay the footage with text that refers to a topic you’re passionate about, or a project you’re proud of.
This audio lends itself particularly well to projects or products for which you’ve already run extensive marketing or content campaigns—it reminds your audience of the product once more, while humorously acknowledging that this probably isn’t the first time they’ve heard about it.
For instance:
"When I’ve just launched a new skincare line and everyone’s sick of hearing about it."
"When everyone is sick of hearing about our new croissant flavor."
This article has been reviewed and updated to ensure the information provided is accurate and up to date.