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Here's what to ask when bringing a new SMM on board.
Interviews are stressful enough to turn even the coolest, calmest, and most collected of us into a jittery mess come interview day! But being prepared is the best way to counter those interview nerves and present yourself in the best light possible. Social media marketing managers have a tougher job than most.
Why? Well, a social media manager job can cover a broad range of roles with varying levels of seniority. Some social media manager roles are overseen by a social strategist, while other roles are more senior and require you to be the social media lead on a particular brand, managing the entire social department and junior staff.
Also, being a relatively modern role, social media manager jobs can vary drastically. Depending on the role of social media in their previous positions, some social media managers have had lots of training and exposure while others are fairly new to the game.
Either way, you’ll never know if you don’t attend the interview! We’ve compiled a list of the top social media manager interview questions and answers so you can keep the nerves at bay and head to your job interview feeling fresh, prepared, and confident in articulating your abilities. Keep reading to find out more.
Not everyone finds it easy to “sell” themselves. It doesn’t seem quite natural, does it? But you’ll have to get used to it if you want to score an awesome social media manager job!
Preparing for your interview ensures that you:
It’s worth noting that no matter how much prep work you do, you can never be fully prepared for every single interview question. There will always be questions you’re not prepared for. But preparing answers to commonly asked questions and examples of your past experiences will put you in a great position to answer any off-the-cuff questions.
Your social media manager interview is looming so let’s get stuck into it! We’ve dug up the top social media interview questions and added a few less common ones so you can prep yourself for a range of interview scenarios. Here they are.
This should be an easy one. Although just because you are a social media manager doesn’t mean that the roles and responsibilities of the job will roll off your tongue instantly!
As we’ve already mentioned, the role of a social media manager can vary drastically, but this role typically involves end-to-end social media management, including:
There are many other responsibilities that a social media manager might need to take on as a part of their role. It really depends on the size of the company, the level of support they’re receiving, and the company’s marketing goals.
The interviewee will typically ask a social media manager quite a few introductory questions before testing the breadth of their experience and knowledge. These might include:
Aside from these, ensure that you know your background inside and out. You won’t be expected to recall what you did five years ago in detail but if you can’t even remember what you did in your last role then that’s not a good look!
Measurement and attribution is (arguably) the most difficult part of being a social media manager, so this is an important one.
A social media manager would use various tools to measure success and check different metrics depending on your campaign objectives, such as:
Here you don’t need to list every social media tool imaginable, but it’s nice to demonstrate your knowledge of a few tools and acknowledge that they have slightly different functions. List your experience with different tools, even if you just did a trial. If you haven’t used any tools before your interview we recommend signing up for some free trials. Some popular tools include:
Tools are especially important if you’re interviewing for a role at a social media agency, as there’s a lot more to keep on top of simultaneously. We can see below how Sked Social helps social media managers keep on top of their scheduling.
Even if you haven’t had specific experience with the social media tools the company uses, by mentioning a few popular tools you’re demonstrating that you’re flexible. You’re also showing them that you can easily learn to use new tools.
This is a tricky one. To measure your social media return on investment or ROI, you’ll need to go back to your social media objective. Figure out the value of each result, for instance, each lead, conversion, or email subscriber.
To calculate your return, you need to attribute a value to one metric – whatever your most important campaign metric was.
Say your ongoing objective is increasing leads. Once you have the number and value of your leads, measure the result of that objective against your original cost using the calculation ROI = [(return – investment)x100/investment].
Or, you can also use Google Analytics or the analytics of the social platform you’re using, such as Facebook Ads Manager, to check the ROI figure directly.
Social media and content often go hand in hand, as social media is content in itself. You might be managing content yourself, managing writers, or working with a content team. Either way, at some point you’ll probably be expected to amplify your brand’s blogs on social media. Drive more traffic to blogs by:
Yes, this is a very broad question, so try to think in terms of the business you’re interviewing for, if possible. You’ll want to demonstrate a good understanding of how to increase brand awareness and please various social media algorithms. Some tactics you could use would be:
Most brands will already have community management guidelines, while others will have more of an informal arrangement in place. No matter the size of the business, it’s important to have a proper social media community management system in place. That means that as the business grows it will be able to manage complaints and queries efficiently.
There are several tactics you can use to identify and target a brand’s target audience, such as:
You should also mention that your audience on various social media networks may be different than their regular customer profile. For example, Instagram is female skewed, and TikTok tends to skew a little younger.
This is a complex question, as paid social media advertising can be used to achieve a range of objectives. Typically, social media is used to:
This question will demonstrate your knowledge of the different social media channels. A good social media manager should be able to work on any social media channel and have an understanding of them all, but naturally, some have more experience with some channels over others.
To begin with, you should have already checked the company’s social media platforms and assessed the social media platforms that seem to be their key channels. Yet keep in mind that they might be hiring a social media manager to expand their social media presence. Who knows – they might want you to use your experience to start their new TikTok account or boost their YouTube presence.
Explain your experience with all channels but especially the ones they seem to use the most, citing any specific campaigns or large activations you’ve worked on.
The hiring manager is trying to establish your understanding of social media marketing strategy, specifically campaign goal setting and tracking. Explain, from beginning to end how you would go about this including:
Simply pick the campaign you’ve coordinated which was most successful. Explain:
If you’re worried you won’t remember all the details it’s nice to have a social media portfolio with a couple of campaign examples. This shows you’re prepared and can back up everything you’re saying with real results.
This is one you really do need to prep for! That said, a good social media specialist should be able to review a brand’s social media networks and identify a few tweaks straight off the bat. Some of these suggestions will be obvious while others might take time to identify. It's difficult to understand what a brand is doing well when you don’t know its objectives or have full access to its analytics. But every brand on social shares some similar objectives. You can mention things like:
Get creative and try to think outside the box – the hiring manager is probably looking for fresh ideas, after all. Just try to be sensitive with any criticism – the person sitting in front of you may be the person running the brand’s social media profiles!
These days it’s difficult to separate the “ok” social media managers from those who have the experience and initiative to keep up with social media trends, come up with innovative new social media strategies and constantly deliver results, month by month.
In the final stages of the interview process, the hiring manager might ask you to complete a task. This is great news, as it typically means that you’re only one step away from getting hired! On the other thing, it all comes down to how you approach the task. Here’s what to do:
Finally, be sure to do your research before your social media manager interview. Be sure to:
Be sure to also practice with real-world social media tools. To keep on top of your social media marketing and execute a fabulous content calendar, you need to have a high-performance social media scheduling tool like Sked Social.
Sked Social is an all-in-one social media tool with powerful scheduling capabilities and advanced reporting functions which can help you optimize campaign performance in an ongoing capacity. Its reporting features will enable you to create automated reports for each campaign, so you can spot the trends that will help transform your campaigns and refine your social media strategy.
Get started by signing up for Sked’s 7-day trial. Our all-in-one social media scheduler allows you to automatically schedule posts including tweets, hashtags, carousels, Instagram Stories, videos, and more, saving you hours each week. It works with Instagram, LinkedIn, Twitter, your Facebook page, and plenty of other social networks!
Brands and agencies with an eye for aesthetics use Sked Social to plan, schedule, and engage customers with visual content — On Instagram, Facebook, TikTok, Twitter, YouTube, Pinterest, LinkedIn, and more.Start your FREE trial