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A well optimized Google Business Profile can significantly enhance site traffic, lead generation, in-person visits, and online orders.
For agencies and brands working to optimize the online presence of a business, the importance of actively maintaining a Google Business Profile (GBP) is undeniable. However, simply claiming a profile is not enough; leveraging its potential for maximum visibility in local search is crucial.
A well optimized Google Business Profile can significantly enhance site traffic, lead generation, in-person visits, and online orders - so it pays to make the most of it - however Google’s built in tools leave much to be desired, often making the process time consuming, and difficult to justify.
A Google Business Profile allows verified businesses to register and maintain a business profile on Google’s platforms. Previously known as Google My Business (GMB) the name was changed in November 2021 and relaunched by Google.
Google Business Profiles are available to businesses that operate from a specific physical address, such as cafes, restaurants, or retail stores. As well as service-based businesses who visit customers in person in a defined local area to provide that service, such as plumbers, gardeners, or mobile mechanics.
Your Profile information is included in Google Maps, Google Search, Google Shopping and third-party websites & apps that integrate with Google’s APIs. The following information is displayed depending on context:
Note: If you are an online-only store such as an e-commerce retail store, you won’t be able to get a Google Business Profile, unless you add one for, say, your head office location - although this is officially not recommended.
Many businesses struggle to find the time to manage their Google Business Profile on top of all their other social media accounts - particularly when it means logging in and out from yet another platform and using Google’s built in tools.
Fortunately there’s Sked!
Sked’s all-in-one platform allows you to centralize and automate your planning, scheduling, engagement management, and reporting across all of your different accounts and social media platforms - including Google Business Profiles.
Sked’s advanced tools like AI-assisted review management and improved insights and reports make it easy to get more from your Google Business Profile than Google’s own tools.
What’s more; If you work with clients, agencies or external contractors Sked makes it easy for you and your team members to collaborate seamlessly on scheduling and approvals - at no extra cost.
Here’s how Sked Social helps you get more out of your Google Business Profile.
Sked Social gives you an easy and user-friendly way to auto-post content across multiple Google Business Profiles, along with other social media accounts. That means no more time wasted with logging in and out of multiple listings and multiple platforms, while having to post individually to each.
With Sked Social, you can create and schedule your content in one go, and be assured that your posts are published at the right time and on the right platforms to reach your target audience. So whether you're managing multiple social media accounts or just your Google Business Profile, you get the benefit of a streamlined process and high time efficiencies.
Simply upload your image, or select one from your library, when you draft a new post, add a caption with relevant keywords and hashtags, or let Sked’s Captivate AI write it for you, schedule your post and you’re set!
You can even add specific Google Business Profile CTA buttons to your post to compel customers to book a reservation, view your menu, or contact you in the same workflow.
Easily schedule posts for business updates, offers and events months in advance and see them in a visual calendar.
Sked Social makes it easy for business owners, agencies, and teams to manage reviews and Q&As in GBP at scale, in a single platform. Sked Inbox is your central social inbox to view and respond to GBP reviews and questions, along with comments and messages from your other social accounts.
By staying on top of reviews and Q&As as part of your regular messaging workflows in Sked, you can triage reviews for priority follow up, escalate open reviews within your team, and assign team members to follow up open reviews.
Plus, with Sked’s Captivate AI, you can generate multiple response ideas to help you craft the perfect reply every time!
Google does provide performance reporting for GBP natively; however, Google’s reporting lacks depth and many find meaningful insights hard to come by. In particular, users have expressed difficulties in getting useful analytics from GBP after Google phased out its Google Business Profile Manager Dashboard in 2022.
Sked Insights provides comprehensive analytics data sourced through the Google Business Profile API, including metrics that are not readily obtainable from GBP like post views, search keywords and more.
If you work in an agency, and your clients, or your business have multiple Google Business Profiles, logging in and out of different Google Business Profile accounts is a cumbersome process that doesn’t scale.
Sked Social is perfect for these scenarios. It allows you to monitor, manage and track performance for all of your Google Business Profile accounts in one place. But it doesn’t just help with Google Business Profiles. Sked helps you track and manage all major social media networks, from Instagram, to Facebook to TikTok and pretty much everything in between.
Centralizing and streamlining all of your GBP management in the same tools your team uses to plan, schedule, engage, and report on all of your social media activity takes the stress out of managing social media, and ensures that you won’t miss a message or a notification, all while saving hours every month.
Connecting a Google Business Profile to Sked Social only takes a few minutes. It’s easy to get connected to Sked once you have set up and verified your Google Business Profile.
Once connected, you’ll be able to manage your account, track and respond to comments, and schedule Google Business Profile posts, just like any other social channel you manage with Sked.
If you’re struggling to find the time to maintain yet another channel and wish you could give GBP the time it really needs to shine, just know, there’s a better way - Sked!
Streamline your online presence with Sked Social’s all-in-one Google Business Profile solution, complete with advanced scheduling, AI-assisted review management, and performance insights today.
Want to get your Google Business Profile working harder for you? Get started by signing up to Sked’s Free 7-day trial.
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