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Every few years, marketers declare organic reach dead, and every time they’re half-right. Platforms shrink distribution, content floods the feed, and dashboards go red. This piece breaks down why organic reach keeps dropping, and how the smartest brands are adapting with…
Your employees might be the most powerful marketing channel you’re not using. In a world where people trust people over logos, staff creators are driving more reach, more engagement, and more authentic storytelling than brand accounts ever could. This piece breaks down why…
From Frozen songs on repeat to banning low-rise jeans forever, Naomi Gaeng keeps it real in this week’s Q&A. She shares her go-to comfort food, the underrated social skill every creator needs, and why TikTok beats Instagram for creative discovery. Plus, a strong take on…
Real talk: the algorithm doesn’t reward volume. Your audience doesn’t crave noise, and you, dear social manager, deserve a posting rhythm that works smarter, not harder.
Not every creator wins in beauty, gaming, or fashion. Some strike gold in the strangest corners of the internet, like whispering into mics, power-washing driveways, or even streaming themselves asleep. These 11 creators prove that if you commit, even the weirdest niche can pay.
From fangirling her favorite creators to serving hot takes on LinkedIn cringe, Katy Pilar keeps it refreshingly real. She swears by TikTok, pasta in all forms, and the quiet superpower of personal brand. Dive into her Q&A for sharp insights, sneaky hacks, and a few laughs along…
Brands love to hit delete when a post goes sideways, but the internet never forgets. From tone-deaf campaigns to copy-paste fails, these are the most embarrassing brand posts that quietly disappeared from feeds (but not from memory). Screenshots really are forever.
Whether Insta is a tool you're toying with or a pillar of your marketing strategy, it's important to stop and ask 'could I be getting more out of the platform?'
Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands…
Social media trends burn bright, die young, and leave your feed looking dated. From LinkedIn cry selfies to TikTok voice filters, these once-hot tactics are already over. Here are 10 trends you should bury before they bury your brand.
Customer service has nowadays become an integral part of any brand’s omnichannel strategy. If you want to maximize customer acquisition and retention, as well as achieve your sales, marketing, and support goals, you need to be present and proactive on all…
Marketing audits aren’t glamorous. They’re messy, uncomfortable, and usually reveal some hard truths. But if you want to reset your strategy, they’re non-negotiable. At Sked, our team of three recently hit pause to rethink our marketing. Step one? A full audit of our strategy.…
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