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The Sked Social blog
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How to Generate Revenue with Instagram Product Tagging
Open new revenue streams by turning your Instagram into a shoppable storefront, plus how Sked Social’s advanced features make it straightforward to drive sales and track results.
Why organic reach is tanking again (and how smart brands are adapting)
Every few years, marketers declare organic reach dead, and every time they’re half-right. Platforms shrink distribution, content floods the feed, and dashboards go red. This piece breaks down why organic reach keeps dropping, and how the smartest brands are adapting with…
From employee to influencer: why your staff might be your strongest channel
Your employees might be the most powerful marketing channel you’re not using. In a world where people trust people over logos, staff creators are driving more reach, more engagement, and more authentic storytelling than brand accounts ever could. This piece breaks down why…
Q&A with Naomi Gaeng from Sked Social
From Frozen songs on repeat to banning low-rise jeans forever, Naomi Gaeng keeps it real in this week’s Q&A. She shares her go-to comfort food, the underrated social skill every creator needs, and why TikTok beats Instagram for creative discovery. Plus, a strong take on…
The Posting Frequency Myth: Why Daily Isn’t Always Better
Real talk: the algorithm doesn’t reward volume. Your audience doesn’t crave noise, and you, dear social manager, deserve a posting rhythm that works smarter, not harder.
11 creators who monetised the weirdest niches imaginable
Not every creator wins in beauty, gaming, or fashion. Some strike gold in the strangest corners of the internet, like whispering into mics, power-washing driveways, or even streaming themselves asleep. These 11 creators prove that if you commit, even the weirdest niche can pay.
Q&A with Katy Pilar from Intuit Mailchimp
From fangirling her favorite creators to serving hot takes on LinkedIn cringe, Katy Pilar keeps it refreshingly real. She swears by TikTok, pasta in all forms, and the quiet superpower of personal brand. Dive into her Q&A for sharp insights, sneaky hacks, and a few laughs along…
10 brands that quietly deleted their most embarrassing posts
Brands love to hit delete when a post goes sideways, but the internet never forgets. From tone-deaf campaigns to copy-paste fails, these are the most embarrassing brand posts that quietly disappeared from feeds (but not from memory). Screenshots really are forever.
Instagram Marketing Checklist 2025: Is Your Brand Getting the Most Out of Instagram?
Whether Insta is a tool you're toying with or a pillar of your marketing strategy, it's important to stop and ask 'could I be getting more out of the platform?'
Q&A with Robin O'Connell from LinkedIn
Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands…
10 social media trends that will be dead by next year
Social media trends burn bright, die young, and leave your feed looking dated. From LinkedIn cry selfies to TikTok voice filters, these once-hot tactics are already over. Here are 10 trends you should bury before they bury your brand.
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