Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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BRAND AWARENESS AND LOYALTY

15 Examples of Big Brands Using User-Generated Content

July 12, 2019

This is how the biggest brands get the best customers to sell on their behalf.

LEAD GENERATION

Instagram Call To Action: How to Add a CTA to Your Profile

July 4, 2019

Discover how you can use call-to-actions on Instagram and improve conversions from the social network.

FOLLOWERS AND ENGAGEMENT

Best Apps for Instagram Story Templates and Backgrounds

July 1, 2019

Want your Instagram Stories to have the 'wow' factor without having to create them from scratch? Check out these templates!

FOLLOWERS AND ENGAGEMENT

IGTV Video Ideas: 9 Examples From Top Brands

June 18, 2019

Are you looking for ideas for your IGTV videos? Check out these examples from amazing brands.

Instagram

How to Recover a Hacked Instagram Account

June 17, 2019

This is the complete guide to recovering a hacked Instagram account.

FOLLOWERS AND ENGAGEMENT

Instagram Video Captions: The Ultimate How-to Guide

June 6, 2019

Are you wondering how to add captions to Instagram videos? Looking for tips to create great Instagram story captions? When Instagram first introduced videos, more than 5 million were shared in 24 hours. And with 85% of people watching videos without sound,

FOLLOWERS AND ENGAGEMENT

How to Save Instagram Photos on PC or Mac

May 29, 2019

If you want to save a file/photo from Instagram to your own computer, there are a few ways to do it. Take a look at the options for making that content last.

BRAND AWARENESS AND LOYALTY

Should Brands Be Authentic or Aspirational on Instagram?

May 27, 2019

What’s more important in what we post on Instagram: authenticity or perfection? Most of us would probably answer the former without thinking twice. Of course, it’s better to just be yourself, right? The “just be yourself” credo feels natural to extend beyond

BRAND AWARENESS AND LOYALTY

11 amazing hashtag research tools you need for Instagram

May 23, 2019

Hashtags are the not-so-secret, magical ingredient for success on Instagram, helping brands and marketers boost their reach and engagement, grow their followers, and generate more leads and conversions. Make hashtag research easy with tools to give you the best, most relevant hashtags for your posts.

FOLLOWERS AND ENGAGEMENT

13 Stunning Instagram Themes & How to Create Them

May 16, 2019

Discover absolutely amazing Instagram themes, and find out how to create and use them.

FOLLOWERS AND ENGAGEMENT

Best Fashion Brands on Instagram with Next Level Strategies

April 18, 2019

Here's how fashion brands get their followers mouths watering (and how you can copy them!)

FOLLOWERS AND ENGAGEMENT

How to Add Multiple Photos to Your Instagram Story

April 9, 2019

Sometimes several images in a single story screen makes a bigger impact. Learn how to add multiple images to your Instagram story.

FOLLOWERS AND ENGAGEMENT

How to Streamline your Agency’s Instagram Approval Process

April 4, 2019

As an agency managing social media, you’re familiar with the “press and hold” step in the Instagram approval process. You know, the one where you press send, then hold your breath for what feels like a million years before a reply lands in

BRAND AWARENESS AND LOYALTY

How to Use Hashtags Effectively

April 1, 2019

Wondering what hashtags should adorn your latest posts? See what #hashtagstrategy you should be using so you can get found on the feed.

Instagram

A Complete Guide to Social Media Hashtag Holiday Campaigns

March 29, 2019

As April rolls around, that’s one-quarter of the year gone – poof! If you missed March’s big days (think: International Women’s Day) or February’s loved-up highlights, it’s time to get serious about hashtag holiday campaigns over the next quarter. We’re bringing you

BRAND AWARENESS AND LOYALTY

Hashtags for Instagram - Fresh for 2022

March 25, 2019

Are you intrigued by Instagram hashtags? You should be; Instagram posts that use at least one #hashtag get 12.6% more engagement. Hashtags are an incredibly powerful tool on social media – but only if you use them strategically. If you’re wondering how to use hashtags on Instagram to boost your content, read on!

BRAND AWARENESS AND LOYALTY

[Infographic] The Best Instagram Hashtag Tips for Managers

March 18, 2019

As a busy Social Media Manager, it's important you know the best Instagram hashtag tips – in the shortest amount of time. One day, the hashtags you use might help you connect with new consumers. But after a couple of days, the

FOLLOWERS AND ENGAGEMENT

How Can Travel Brands Stand Out in the Age of Instagram?

March 7, 2019

Would it shock you if we said 34% of people have booked a holiday because of the content they’ve seen on social media? What about that 36% of people will search for a potential holiday destination on social media – And a

SOCIAL COMMERCE

5 Brands Creating The Best E-commerce Instagram Campaigns

February 21, 2019

Social media has become fundamental in the creation of any successful e-commerce campaign.  And when Instagram officially rolled out shoppable posts in 2018 – the game totally changed. Now consumers can buy straight from Instagram. And e-commerce brands are raising the bar on shoppable campaigns.

Instagram

20 Creative Instagram Stories Examples From Top Brands

February 12, 2019

How big brands wield their Instagram stories, and how you can copy them.

FOLLOWERS AND ENGAGEMENT

Social Media Storytelling: 10 Examples of How to Do It Right

February 5, 2019

Wondering how to use storytelling on social media? Check out these 10 brands doing it absolutely right.

BRAND AWARENESS AND LOYALTY

How to Write Captions That Increase Instagram Engagement

January 25, 2019

You’ve sat down at your desk, looked at a blank screen and dreamed… ‘if only a caption writing formula existed!’ Thinking up new, exciting and engaging captions can be the worst. Sometimes it takes hours. And even then, you might’ve only created

FOLLOWERS AND ENGAGEMENT

Top Social Media Holidays 2021 and Industry Hashtags

January 10, 2019

No matter what day it is, there’s always something to be celebrated across social media. Whether that’s Pizza Day, Puppy Day or even Telephone Day, the internet is always celebrating. A quick login to Twitter will give you the latest trending hashtags

FOLLOWERS AND ENGAGEMENT

Create A Social Media Posting Schedule That Increases ROI

January 1, 2019

Are you wondering how to create a social media posting schedule for your brand? Looking for advice on how to schedule social media posts? Not everyone likes schedules; they require discipline and can often feel uncreative, but having a social media posting

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