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Diana Mantsynova is a Digital Marketing Specialist who believes the best content doesn’t need to shout to be heard. In this Q&A, she breaks down why short-form, personality-led content is outperforming polished perfection, how honest conversations around wellness drove her most meaningful engagement, and why saves matter more than vanity metrics.
1. What’s one social strategy you’ve doubled down on this year that’s actually moved the needle?
I’ve really doubled down on short-form, personality-driven content, especially executive interviews and thought leadership clips. Instead of overly polished videos, we focused on authentic, bite-sized moments that feel conversational and easy to consume. That shift helped significantly increase engagement and impressions, while making our brand feel more human and still informative.
2. Walk us through your best performing post. What was the idea, why did it work, and how did you know it hit?
On my own channel, one of my best performing posts was centered around wellness and health. The idea was to share something honest that I was personally navigating, rather than trying to teach or sell anything. It resonated because it felt real and relatable. I knew it hit when people started commenting with their own experiences and the engagement felt more like conversation than performance
3. What’s a mistake you see brands making on socials right now that’s quietly killing reach or engagement?
One mistake I see brands making is prioritizing polish over connection. Everything looks perfect, but it doesn’t always feel human. Audiences respond more to authenticity than overly curated content, and when that’s missing, engagement slowly drops.
4. What’s the metric you care about most and why?
Saves are one of my favorite metrics because they signal long-term value. If someone saves something, it meant enough to come back to.
5. What’s the best piece of advice you’ve ever been given about content or creativity?
If it feels forced, people can feel it. The best content comes from clarity, not pressure.
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Get Early Access!6. What’s the worst advice you followed for way too long?
That being productive meant always pushing. I eventually realized creativity needs space, not pressure.
7. What book, album, podcast, or creator has quietly shaped how you think about your work?
Julia Broome has quietly shaped how I approach creativity. Her emphasis on intention over perfection has had a big impact on how I think about my work.
8. What’s a habit or rule in your workflow that keeps you sane and consistent?
I keep a running notes list of ideas so I’m never starting from zero. It makes consistency feel manageable instead of overwhelming.
9. If you had to explain your content strategy to a non-marketer in one sentence, what would you say?
I try to create content that feels real, relatable, and actually useful to people.
10. What’s something about working in socials that doesn’t get talked about enough?
How much emotional energy it takes. You’re not just creating content, you’re holding space for feedback, opinions, and constant visibility.
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