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Kendyl Vanscoy is the Social Media Manager at Liquid Death — the cult-favorite canned water brand that’s redefined how irreverence can fuel community online. At Liquid Death, Kendyl doesn’t just manage content; she helps steer one of the most talked about social voices in the industry, balancing chaos with strategy while keeping the brand’s edge intact.
1. What would your MySpace song be in 2025?
Anything off 'The Life of a Showgirl'.
2. Instagram or TikTok? Defend your answer.
Instagram, but only because tiktok has turned into shitty QVC (I am part of the problem lol).
3. What's in your camera roll way too much?
My human child.
4. A tool, app, or sneaky little shortcut you swear by?
400mg of caffeine.
5. Most underrated social media skill?
Building actual relationships like a real human bean.
Join social media managers, marketers, creators and in-house teams sharing what works right now: practical advice, honest conversations, and direct access to some of the smartest people in social.
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6. If you could ban one trend forever, what would it be?
I’d never ban everything because looking back on stupid cringe trends is what makes the internet special.
7. Who are 3 brands/creators you’re vibing with right now?
BWITA!!! A twink and a red head, and Lucas Cruikshank.
8. Go-to comfort food after a chaotic day?
Beer.
9. Best DM you’ve ever received (or sent)?
In like 2014 Khloe Kardashian replied to my story.
10. What’s your biggest ick on LinkedIn right now?
Copy and pasting existing posts LOL.
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