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Marty McCarthy is the kind of social strategist who brings equal parts sharp thinking and pure chaos energy to the table — in the best way possible. With a background in thought leadership and a knack for finding personality in every platform, Marty’s approach to social is proof that consistency doesn’t have to be boring.
1. What would your MySpace song be in 2025?
Uptown Girl (also my kareoke song...)
2. Instagram or TikTok? Defend your answer.
Instagram. Just a loyal OG user!
3. What's in your camera roll way too much?
Snowboarding videos and mountain photos
4. A tool, app, or sneaky little shortcut you swear by?
Chatting with Chat GPT while I'm cooking to ask it for tips in real time
5. Most underrated social media skill?
Commenting on others' posts to maximise your exposure
Join social media managers, marketers, creators and in-house teams sharing what works right now: practical advice, honest conversations, and direct access to some of the smartest people in social.
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6. If you could ban one trend forever, what would it be?
Matcha coffee drinks
7. Go-to comfort food after a chaotic day?
Soup dumplings
8. Best DM you’ve ever received (or sent)?
Schappelle Corby when I bought one her clocks...
9. What’s your biggest ick on LinkedIn right now?
Sora vids. I just vant!
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