Introducing Social Listening

Finally, hard data on how your audience actually feels about your brand and content, giving you the clarity to build a social strategy that works.
Sked Social textures

Trusted by world-class brands
across the globe

Constant algorithm changes. New content formats every other week. A follower base that barely sees your posts. Sound familiar?

No marketing channel shifts as fast as social. And in 2025, figuring out what your audience actually wants can feel impossible.

Put a finger down if you:

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Dread social reports.
Because engagement is at an all-time low, reach is unpredictable, and let’s not even talk about follower growth.
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Are out of content ideas.
Because trends are a moving target, and nothing seems to stick anymore.
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Struggle to prove social’s value.
Even though you know your social team’s creativity has the power to elevate your brand.

In 2025, better insights = a better social strategy.

Without deeper insights, you’re making content decisions in the dark—and struggling to prove social’s value.
But what if you had a clear, data-backed roadmap instead?
It’s time to go beyond reach and engagement. Start tracking sentiment, spotting trends before they explode, and understanding who your audience really is.
Know exactly what your audience is thinking
Likes and comments only tell part of the story. You need to spot brand perception shifts before they escalate—and double down on the content that’s sparking positive changes.
See who’s engaging with your content—even if they’re not following you
If only 5% of your followers see your posts… who’s everyone else? You need to know who’s in your entire audience, not just your follower list.
Deliver game-changing industry trend predictions that could only be discovered on social
A good social media strategy could be the difference between developing an industry-changing product—or racing to play catch up because your competitor beat you to it.

Social Listening gives you deeper insights

—so you can turn your social strategy into your brand’s most important asset.

Track brand sentiment ✅

Visualize how your audience feels about your brand at-a-glance, so you can track the impact of your brand and content decisions.
See daily sentiment shifts across all your channels in one simple graph, and monitor for trends.
Pinpoint exactly which content or campaigns spark love or backlash, so you can double down on what works.
Easily spot your loudest supporters—or haters—so you can build strategic relationships.
Track performance with Sked Social
See how gender differs across each social channel

Know your audience ✅

You’re not just marketing to followers—you’re marketing to everyone who sees your content. Get the full picture of your entire audience.
Track audience breakdowns by country, city, timezone, age, and gender—so you know exactly who’s watching.
Understand when your brand content is being viewed—and by whom.
Spot the channels where your ideal audience already is—so you can stop wasting time on the wrong platforms.

Beat your competitors ✅

Monitor where your competitors are winning—and tanking—so you can stay one step ahead.
Benchmark your performance against individual competitors, or group them to create an industry benchmark.
Track your competition's audience, content, engagement and posting habits, so you can identify their weak spots.
Monitor competitor trends over time to predict their next move before they make it.
Outperform your goals and competitors with Sked Social

Deliver slick insights ✅​

Share game-changing learnings with stakeholders in slick reports that take seconds to make.
Download presentation-ready PDF reports in one click.
Build custom reports with on-point AI commentary that you can ship as is or fine-tune with your own insights.
Keep leaders and clients in the loop by sharing view-only access to relevant dashboards with a link that expires when you want it to.

What you’ll get with Sked

Unlimited users with Sked Social

Unlimited users

Why should you pay double, triple, quadruple, or more, just so your whole team can use the tool you’re paying for?
Powerful insights and analytics with Sked Social

We'll listen to—and act on—your feedback

Our team is nimble, meaning that if you make a suggestion for Sked, we’ll bring it up straight away internally, and figure out how we can make it work.
24/7 human support around the globe

24/7 human support

Our team is spread around timezones, so you can get help, from an actual human, within minutes.
A dedicated support person with Sked Social

A dedicated support person

No more being passed from one agent to the next, explaining your problem again and again. You’ll be assigned one customer success manager, who you’ll get to know.
SOC 2 and GDPR compliance

Complete SOC 2 and GDPR compliance

Sign up with confidence knowing our tool has the highest level of security adherence.

Social media managers who win in 2025 are the ones who listen

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Social Listening across our plans

Professional

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Enterprise

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I've used most social media management tools, including HootSuite, Later, Content Cal, and Sprout, and I'm consistently blown away by the robustness and value of Sked Social.”
Janessa S.
Small Business
“Unlimited user seats are a huge benefit, helping us meet the internal needs of our dynamic team. Sked is the perfect fit for our agency!”
Georgia B.
Agency

Ready to try Sked Social?
We’re here to help!

Book a demo and start a free trial today—our team will help you import all your previous data, and give you and your team all the onboarding and training assistance you need.
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You got questions, we've got answers

Which platforms are supported in social listening?

Social listening will support Instagram, Facebook, LinkedIn, TikTok, YouTube and Threads. The support may vary across the brand sentiment, audience and competitor sections of social listening with social platforms making different data available.

When will social listening launch in Sked Social?

Sked's social listening feature will begin rolling out early 2025. We will continue to develop social listening, adding more features over time after the initial launch based on customer feedback.

What is social listening?

Social listening is monitoring and analysing your brands social media channels to understand the sentiment and what people are saying about your brand, product, industry or topic. Social listening isn't simply tracking mentions or hashtags; it helps you gain a deeper insight into customer sentiment, trends, emerging issues, your audience and competitors.

Is social listening included on all plans?

All Sked plans will have some access to social listening features, with the depth of detail and capability varying across each plan.

Unlike competitors, Sked is aiming to give all plans some social listening functionality—listening isn't only for huge enterprises.

Some legacy plans or grandfathered customers may have limited Social Listening features, with details to be communicated to you in early 2025 at launch.