Because apparently, anything can be “content.”
Social media has turned every brand into a 24/7 carnival barker. Most of the time, they’re pushing the usual suspects — shoes, skincare, SaaS. But sometimes? They decide to test just how far the internet will go for a laugh, a headline, or a quick buck.
Here are 12 of the weirdest things brands have ever tried to sell on social media.
Yes, KFC made a firelog that smelled like fried chicken. It sold out in hours — and made your living room smell like a drive-thru.
Elon Musk launched “Tesla Tequila” in a lightning-bolt-shaped bottle. Social media went feral. The bottles now resell for thousands on eBay.
For National Pancake Day, IHOP promoted a syrup-scented perfume. Nothing says romance like eau de maple.
Called the “Cold Dog.” It was exactly what it sounds like: a hot dog–flavored popsicle. Social media’s reaction? Equal parts gagging and curiosity.
Pizza Hut made sneakers with a button that could order a pizza. Clunky, ugly, and guaranteed to get you bullied on TikTok.
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Get Started for FREEThe brand actually sold mini kegs filled with ranch dressing. Instagram loved it. Cardiologists, not so much.
Chester Cheetah dropped an orange-tinted bronzer kit. Spoiler: it made people look like Doritos.
A collab where you could attach LEGO bricks to your denim jacket. Looked cool online. Hurt like hell if you leaned back on a chair.
The cheese brand sold “Finger Food” polish that smelled like Velveeta. Imagine scrolling your feed and smelling mac and cheese every time you touch your face.
Crocs released a collab topped with fried chicken drumstick charms that actually smelled like chicken. Instagram went nuts. So did sneaker resellers.
Charmin tried to cash in on NFTs by selling “non-fungible toilet paper.” Twitter clowned them. Hard.
Liquid Death teamed up with Martha Stewart to sell a giant severed hand candle holding a can. Weird? Yes. Viral? Absolutely.
On social, the weirder it is, the more it works. People don’t share “regular.” They share WTF.
Sometimes it’s gross, sometimes it’s genius — but it’s always a reminder that in the attention economy, the strangest products often win.
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