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In the ever-evolving world of social media marketing, the ability to analyze and report on your performance is crucial for adjusting strategies and showcasing ROI. The good news is that there are several tools available that streamline this process, saving you time and offering insights that can drive your social media success. Whether you're an agency, multi-location brand, or an in-house team looking for an efficient way to monitor performance, these tools offer a range of functionalities to meet your needs. Let's compare seven top social media reporting tools to help you find the right fit for your business.
1. Sked Social: Best for agencies and multi-location brands
Sked Social stands out as the ultimate tool for agencies, large multi-location brands, or social teams wanting to take their analytics to the next level. Here's why:
- Customizable AI performance summaries
Sked’s new report builder uses AI to generate performance summaries, making it easier to analyze results and highlight important insights. You can even customize the AI outputs, adjusting the language, length, and detail of your reports to fit your brand’s voice. - Consolidated organic reporting across platforms
Sked allows you to create recurring reports for any social platform. Consolidate metrics from all accounts, brand groups, or specific individual profiles, and compare data in a single, customizable document. - Co-branding and personalized reports
Add your own logo and branding to Sked reports for a polished, professional presentation. - Meta ads reports
Include Meta ads reports alongside organic social performance or create standalone reports, complete with AI-driven insights. - Labels reports
Easily track campaign or content pillar performance, highlighting what resonates most with your audience. - Scheduled sending
Automate your reports to send on a weekly, monthly, or quarterly basis, complete with customizable comparison periods and Captivate AI’s editable analysis.
If you manage multiple accounts, brands, or locations and want deep, customizable insights, Sked Social is your go-to tool.
2. Iconosquare: Best for social media marketers looking for a comprehensive dashboard
Iconosquare offers a feature-packed dashboard designed to help brands track and optimize their social media impact. Here’s what you get:
- In-depth post and page analytics
Iconosquare allows you to visualize performance at both post and page levels across major platforms like Facebook, Instagram, TikTok, and more. - Customizable, presentation-ready reports
With just a few clicks, you can create detailed, branded reports, track over 100 metrics, and receive automated email reports. - White-label options
Personalize your reports with drag-and-drop customization and white-label options, including your logo and brand colors.
Iconosquare is ideal for those who need to track a wide range of metrics and want full customization over their reports.
3. Buffer: Best for small businesses and growing brands
Buffer offers a streamlined solution for social media management and reporting, making it a great option for smaller businesses looking to grow.
- Paid vs organic insights
Track the performance of both paid and organic posts, making it easier to see what’s working best for your brand. - Audience demographics
Analyze detailed audience data to ensure your content is reaching the right people. - White-label custom reports
Create reports with daily updates, download them as PDFs, and customize them with your logo and brand colors.
Buffer simplifies the reporting process for businesses that want basic but effective insights into their social media performance.
4. Later: Best for Instagram and TikTok analytics
Later is a tool built for growth, especially for visual platforms like Instagram and TikTok. If these platforms are central to your strategy, Later is a strong contender.
- Hashtag and profile performance tracking
Track which Instagram hashtags are driving the most engagement and monitor profile performance, including follower growth and website clicks. - Best time to post insights
Use Later’s scheduling tool to post content when it’s most likely to get the highest engagement.
Later is perfect for brands focused on Instagram and TikTok, providing growth-focused analytics and scheduling tools to help you optimize your strategy.
Collaborate effortlessly, save time and spend less
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals and advanced auto-post technology that lets you schedule to all major platforms, Sked Social offers everything you need.
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5. HubSpot: Best for CRM and social integration
HubSpot is known for its robust CRM and marketing tools, and its social media reporting integrates seamlessly with the rest of the HubSpot platform.
- Social media ROI tracking
HubSpot’s out-of-the-box reports show how your social media efforts contribute to your overall marketing goals, tracking conversions, leads, and more. - Integration with campaigns and marketing assets
Tag your social media posts and campaigns to track how each piece of content impacts your overall marketing efforts.
HubSpot is ideal if social media is just one part of your broader marketing strategy and you need a tool that integrates reporting with CRM.
6. BuzzSumo: Best for content engagement analysis
While not a traditional social media reporting tool, BuzzSumo is invaluable for content marketers who want to see how their content is performing across social platforms.
- Social engagement tracking
Track how many shares your content gets on platforms like Facebook, Pinterest, and Twitter, and use that data to inform your content strategy. - Competitor and content performance analysis
See how your content compares to your competitors and optimize it based on what’s performing best in your industry.
BuzzSumo is perfect for those focused on content marketing who want to analyze engagement metrics across social platforms.
7. Keyhole: Best for influencer marketing and competitor analysis
Keyhole is designed to help brands track engagement metrics across social platforms, with an emphasis on influencer and competitor analytics.
- Cross-platform analytics
Track performance for Instagram, Facebook, Twitter, TikTok, and LinkedIn from a single dashboard, allowing you to see how your brand performs across platforms. - Influencer and competitor tracking
Keep an eye on how your competitors or influencers are performing, so you can adjust your strategy accordingly.
Keyhole is ideal for brands looking to deepen their social media connections through influencer collaborations and competitive analysis.
Conclusion: Choosing the right social media reporting tool
The right social media reporting tool depends on your business needs. If you’re managing multiple accounts or brands, Sked Social offers unbeatable flexibility, custom reports, and AI-powered insights. For those with a broader marketing scope, HubSpot or Buffer might be better suited. Meanwhile, platforms like Iconosquare, Later, and Keyhole cater to brands seeking comprehensive analytics for specific platforms or strategies. Finally, native platform analytics offer a free option, though they lack the streamlined features of a dedicated tool.
Whatever your needs, these tools can save you time, improve your reporting, and help drive better results across your social media strategy.