Are you running your own business? Are you searching for ways to cut down your marketing costs without compromising your targets? Then perhaps you should look into social media automation.
This refers to automating different parts of your social media marketing.
There are over 3.2 billion global active social media users. That is about 42% of the world’s population. If you zoom in on the consumers, 54% use social media in their purchases.
With these numbers in mind, you need to make the most out of your social media posts. But how does automated posting help? Can it save you time and resources?
Today’s marketing strategies are incomplete without the use of social media.
Whether it is Instagram, Facebook, Twitter, or any other platform, businesses are starting to use them all. You need to use these platforms in the most effective ways possible.
Let’s take a look at how automated posting on social media can help grow your business faster:
1. Efficient Planning and Scheduling
In the social media realm, you want your target market to see your posts. Hence, you want to publish your posts at a time when most of your target audience is online.
Through social media optimisation, you can plan and schedule your posts accordingly. Automation keeps you from logging in to multiple social media accounts to publish your posts individually. Automation does that for you.
In turn, you can use your time and focus on other important aspects of your business.
You can also schedule your posts strategically. This ensures that you are getting out relevant content while most of your clients are likely online.
When it comes to organising and scheduling your posts, there are tools you can partner with automation.
One of them is Trello, which offers visual planning. It helps you work and coordinate with different teams when building marketing campaigns.
Trello features software project management and web design, among others. It also cuts down the many hours you spend in creating campaigns.
Other more specific tools (like ours – Sked Social) let you efficiently plan across multiple platforms at once.
2. Multiple Platform Coverage
To enjoy extensive market reach, you need to use multiple social media platforms. Through automation, you can publish content across different platforms at the same time. Different auto-publishing tools can get the job done.
Some tools offer automatic publishing on various social networks, including Instagram, Twitter, Facebook, Tumblr, YouTube, and Pinterest.
It’s important to pick the right platforms for your business – build your social media strategy around the platform(s) that make the most sense.
Automation also ensures that you don’t miss the key platforms for your business. If you are managing several platforms, there is a risk of forgetting to post on a certain website.
Through automation, you can rest knowing that your content makes it to all of your social media profiles.
Again, this buys you more time.
The hardest part of social media for businessses is coming up with creative social media content ideas – don’t make your life twice as difficult by manually posting everywhere!
3. Personalised Content
Social media automation also allows you to personalise content. Consumers tend to read engaging content. They want to read or view something relatable.
Since you are using automated posting, you can pay more attention to creating or curating content.
There are also automation tools that help you find relevant content online. If you are running a campaign, these social automation tools can find a post, a photo, or video that relates to it.
You might find tools like Scoop.it or BuzzSumo useful to identify trending social media content, or alternatively curate your own content by ‘regramming’ content from other users.
Automation allows customer engagement. Automation tools can notify you of any messages, feedback, or inquiries. These tools use an interface where you can track these activities with ease.
Since you can check customer feedback faster, you can respond more efficiently. You can create more insightful responses that your clients will appreciate.
4. Better Understanding of Your Position
Last but not least, automation tools can give you a better understanding of your brand’s position. You will get a clearer picture of where your business is in the social media realm.
But the best part about this is you don’t need to spend thousands of dollars. You don’t need to waste your resources on data reports. Because of the tools’ user-friendly interface, you can understand how your brand is doing.
Of course, it is wise to invest in a service that offers numerous features.
Things to Avoid
It is not enough to know the benefits of automated posting. You still need to do your part to make automation a huge success. Here are some things that you need to avoid:
1. Posting the Same Content on All Platforms at Once
Yes, the goal of automation is to get your content out across all your social media platforms. But keep in mind that you should do this strategically.
Thus, you need to schedule your posts by getting them out on different platforms at different times, or with different content.
There is a perfect time to publish new content on Facebook. This specific time, however, may not work best for your Instagram account.
Similarly, Facebook Pages don’t really suit having hashtags in them – while your hashtag strategy is vitally important on Instagram. Tools like Sked Social let you customise the caption for each social media platform, and for Instagram you can hide your hashtags in the first comment.
2. Don’t be a Robot
This means naturally responding to your clients. Consumers of today are not idiots. They know if companies are sincere in their responses to inquiries.
If a client sends in a complaint on your product, don’t reply with a robotic response. An automated reply that is practically a template that you simply cut and paste will turn off your customers.
Sincerity is the key in responding to clients. You need to address their specific concerns with empathy.
3. Don’t Automate Your Twitter or Instagram DMs or Comments
Never automate your direct messages on Twitter or Instagram.
The same thing goes for tweets in conversations or comments on posts. You will only end up sounding spammy and insincere.
It only takes one time that your auto-responder is WAY off the mark to really damage your brand’s reputation.
Let’s Automate the Right Way, Today!
Automated posting is one of the best creations you need to use. But even as automation makes life easier, you still need to find the right combination of tools.
Let us handle your social media automation requirements so you can focus on other things. We offer comprehensive services that cover all areas. Sign up today and let us know what you need.
Let’s discuss your options and start automating the right way!