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Skyrocket your Instagram following with these top tips that you can implement into your Instagram marketing strategy right away!
When it comes to B2C social media marketing, Instagram is one of the most powerful and popular players. You know the stats: there are over 1 billion global users on Instagram (as of 2020).In fact, Instagram is second only to TikTok in the App Store for downloads (as of January 2021).There’s never been more competition on Instagram for user attention. So, brands need to step up their game to stand out and stay front-of-mind for audiences on social networks.But if you play your cards right, you can skyrocket your organic reach and visibility with a savvy growth hacking strategy on Instagram.Not sure where to start? In this blog, we’ll be covering everything you need to know, including:
There are stacks of juicy insights to get through, so let’s dive in.
It might sound like a fancy marketing buzzword, but the principles behind growth hacking are pretty straightforward.In a nutshell, Instagram growth hacking is all about testing and experimenting with a range of tactics to boost your follower base and engagement by hacking the Instagram algorithm.The term originates from marketing land, and has been defined online as “a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business."Rather than pouring thousands of dollars into Instagram ads, a growth hacking strategy taps into free platform features to boost the reach and impact of your brand’s Instagram content.And with growth hacking, being open to experimentation and innovation is the name of the game. It means taking educated risks and leveraging the latest Instagram platform features to see what tactics drive the strongest results for your brand.So, what does your business stand to gain from strategic growth hacking on Instagram?
All good social media marketing efforts start with a strategy, and Instagram growth hacking is the same.So before you jump headfirst into growth hacking tactics, you need to have an answer to this question: why is your growth hacking goal?Ultimately, your growth strategy needs to have business or brand objectives behind it to deliver the best results. So, consider what you want to get out of a larger Instagram following, whether that's to drive sales, increase web traffic, boost brand awareness or gear up your audience ahead of a big product launch.It’s worth using the SMART goal framework to map out your objectives behind growing your Instagram following. That will help you drill down into the following questions:
Plus, it’s essential to understand exactly who you’re trying to reach and attract into your Instagram community. Your growth hacking strategy needs to be based around gaining the attention of your ideal customers, not merely anyone who stumbles upon your brand on Instagram.So, here are a few practical steps you can take to map out your target audience on Instagram:
As with your social media strategy, the more planning and preparation you put into your growth hacking approach, the more likely you’ll be to capture and convert your ideal followers on Instagram,
Ready to boost your follower count and get high-value users following your brand on Instagram? Keep reading to discover our top Instagram growth hacks.
The stats paint a clear picture: two-thirds of profile visits to businesses come from people who aren't following that brand. Clearly, optimising your Instagram bio is a simple yet effective way to boost your follower base and turn these visitors into customers.First up, it’s essential that you have your Instagram account set up as a Business Profile. This gives you access to a stack of business-specific features (including Instagram Shopping, ads and audience insights).Plus, it’ll allow you to add extra details to your Instagram bio to move your profile visitors towards conversion. Instagram Business Profiles are able to add clickable call-to-action buttons to allow users to call, email or find the directions to your business in one tap.As for the rest of your Instagram profile, here are the key sections you need to focus on to boost your Instagram SEO:
Your Instagram profile has a big impact on your brand’s search visibility on Instagram. By making these simple adjustments to your business profile you can increase your chances of being noticed and discovered organically on the platform.
As Instagram’s answer to TikTok, Reels are a powerful new platform feature that can help you skyrocket your reach.In the past 12 months, Reels have become one of the most popular content formats on Instagram. They allow users to create and share bite-sized video content using three to 15-second clips.Now, the Instagram app even has its own Reels tabs that allow users to discover new, trending Reels from brands and creators. This is what makes Reels such an exciting growth hacking opportunity: it allows brands to get in front of new, relevant audiences.So, what should you keep in mind when crafting Reels for your business?
By designing regular, creative Reels your brand has the ability to reach thousands of new followers and even get your similar content into the Explore feed for maximum visibility.
Are you using the same hashtags on every Instagram post? If so, it’s time to give your hashtag strategy a refresh to use this platform tool to grow your following.You probably already know that Instagram posts with at least one hashtag get 12.6% more engagement than posts without hashtags. But simply adding generic hashtags to your content isn’t enough to skyrocket your follower count or drive meaningful engagement.Each post (from IGTV videos to live streams reshared to your Instagram feed) you share should use a unique set of hashtags that directly relate to what your post is about. To help you find the most valuable hashtags your business should be using, try:
Hashtags are a great way to boost the visibility of your content on Instagram. By getting the right mix of hashtags into your post captions, your brand is more likely to be organically discovered by your ideal customers (all without you having to spend a cent on Instagram advertising).
Instagram Stories takeovers are the ultimate value exchange for brands on social media.By aligning your small business or startup with a high-value influencer, brand or public figure, you can instantly tap into their follower base and inspire them to join your community.There are a few key types of Instagram accounts you can team up with for an Instagram takeover, including:
To get the most out of an Instagram Stories takeover, make sure to:
When done right, an Instagram Stories takeover and influencer marketing can be a powerful growth hack that can boost your follower base on your Instagram page (at minimal effort and cost to your business).
Last up is this tried and tested Instagram growth strategy: run a competition.What makes this growth tactic such as a winner is the incentive of winning a prize. By offering up a product, prize pack or gift voucher in exchange for an action (such as following or engaging with your brand on Instagram), you can easily grow your Instagram following in a short period of time.So, what kind of contests or giveaway mechanics can you use on Instagram? Here are a few ideas to get you started:
By following these Instagram growth hacking strategies, you're giving your business the best chance of follower growth on Instagram.Remember, success won’t happen overnight. That means you need to continually experiment with your Instagram marketing strategy, finding out what works best for your audience.Now that you’re well-versed in Instagram growth hacking techniques, why not start carving out hours in your social media workflow by signing up for Sked’s 7-day trial. As an all-in-one, social media platform that allows its users to post directly to Instagram, Facebook, Pinterest and more, Sked is the first step in engaging authentically with your followers.
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