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This is the ultimate guide to the new Instagram shopping feature. Learn everything about it, and discover how to set up your shop on Instagram.
Instagram Shop offers endless opportunities for you to turn your Instagram page into a key sales tool. But how do you make the most of it? Discover how to set up an Instagram shop and leverage it to make more sales and smash your competition!
Looking for more information about Instagram shopping? Or do you simply want to know how to set up an Instagram shop for the first time? Either way, you’ve come to the right place!
Instagram shopping posts open your brand up to a potential audience of 500 million daily users on Instagram by allowing you to connect your sales directly to your Instagram profile.
This is a super-easy way to use Instagram to showcase your product catalog and connect with users who have a high purchase intent. This will allow you to accumulate more sales in the long term – and that’s a win in our eyes!
Read on to discover everything you need to know about how to set up an Instagram Shop as well as our top Instagram Shop tips and tricks to optimize your customer’s experience shopping through your profile.
The Instagram shopping feature allows you to build a new digital storefront on a platform you are already established on, and all for free! Instagram Shop makes it easier to reach existing customers who are already interested in your brand.
But not only that – Instagram shopping is also a great way to increase brand awareness and reach new audiences. It acts as a touchpoint for users who are just browsing to easily see your product offering.
A staggering 130 million Instagram users tap on Instagram shopping posts every month to learn more about the products featured. And 81% of people use Instagram to help them explore and research products and services. That represents a huge number of potential customers you can target.
Brands are already seeing great success with the Instagram shopping feature, with companies such as Barbour declaring that, since implementing Instagram Shop, their sales from Instagram have increased by 42% and their website traffic has increased by 98% overall.
With all this success and new features coming out all the time, you’d be silly not to consider using Instagram Shop. Instagram really is one of the best social media platforms for selling, and, with new updates being released regularly, it’s only going to improve as time goes on.
Instagram shopping is as simple as see, tap, shop – making the shopping experience on social media seamless.
To take advantage of this fantastic Instagram shopping feature, all you have to do is learn how to set up an Instagram shop, and then start tagging your products in the photos, videos, and Instagram Stories you post. Then, simply let your customers do the rest!
Once users tap on your tagged posts, they will be able to connect to your Instagram Shop. There, they’ll be able to view other images of that product, as well as a product description and the cost of the product. They’ll also be able to easily view any of your other related items that they might be interested in.
Most importantly, your product pages within Instagram Shop also include a direct link to the specific product page on your website, where customers can purchase the products. Plus, after you set up your Instagram Shop, your shopping posts will then be discoverable not only on your Feed but they can also be featured on the Instagram Shopping Channel. And all without you having to spend a thing!
And now you can even tag products in your Instagram Stories, too, like in the example below. But more on this later!
First things first; if you don’t already have a Business Profile on Instagram, you’ll have to convert your profile. The process for this is very simple but, once complete, means you’ll have access to profile insights and audience insights. Plus, you’ll be able to display your business’ contact details on your page, ensuring your profile looks sleek and professional.
First, make sure your account is set to public, not private.
Next, simply head to your profile and tap “Settings” from the menu items, then tap “Account”.
Select “Switch to Professional Account” and then hit “Continue”.
From there, simply follow the prompts and add your business contact details to finish.
You’ll need to connect your Instagram page to a Facebook profile. If you’re not ready to fully set up your Business Facebook account yet, you can just create a basic Facebook Business Profile for now and update it more fully with all your details later.
Now you have a Business profile – it’s that easy!
Next up, you’ll need to set up a Catalog on Facebook. This Facebook Catalog includes the exact products that will pull through to Instagram for users to browse. The Catalog is essentially where all your products will be stored and saved so customers can view them. If you don’t already have this set up, there are a couple of different ways you can achieve this.
Your Facebook Catalog can easily be created, updated, and managed on Commerce Manager or Business Manager on Facebook. Here’s how:
Option 1: Import Products Manually
If you’re just starting out or you only have a very small product range, you can choose to upload products in your Instagram Shop manually, one by one. But, as you can imagine, this can be a tedious process, especially if you have hundreds of styles or color variations in your product range.
To do this, take the following steps:
Option 2: Upload Products Automatically Using a Data Source
If you have a large product range, don’t worry, you don’t need to painstakingly upload every product to your Instagram Shop one by one!
You can simply pull existing product information from your website directly through Shopify or BigCommerce platforms. If the products aren’t listed yet on your website, of course, they won’t appear in your Instagram Shop.
To create your Product Catalog in this way, follow steps 1-9 of the manual method as above.
Then, complete the following:
Step 3: Gain Instagram Account Approval
Next up, Instagram will have to approve your Business profile. To gain this approval, you’ll need to comply with Instagram’s merchant agreement and commerce policies, have a connected Facebook Page, primarily sell physical goods, and ensure your account is connected to a Facebook Catalog.
Once you’ve ticked these off, you can submit your account for review.
Through your Instagram profile’s settings under Business, you should find an Instagram shopping option – you can apply through this link. Don’t be worried if the review process takes a few days or longer – this is completely normal! And it’s also common for Instagram to require additional information from your business.
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals and advanced auto-post technology that lets you schedule to all major platforms, Sked Social offers everything you need.
Get Started for FREEOnce approved, linking to your Instagram Shop is as simple as tagging an account in a post, but, instead of an account, you’ll be tagging a product!
You can tag up to five products in a single post and up to 20 in a multi-post, or carousel.
Every time you tag a product in a single image or carousel post, these posts will appear in their very own shopping feed under the Shopping tab on your profile. This tab populates your Instagram Shop and will allow customers to scroll through and view all of your tagged products in one go.
Once your Instagram Shop is all approved and connected, you can tag your products the same way as you would tag other accounts, except instead of tagging people, you would hit “Tag products”. This means you’ll be able to add any product from your Instagram Shop to that post. If you need to add more products to your shop at any time, you can do this using the Commerce Manager.
You can also tag products when you’re scheduling your posts using Sked Social. Simply upload your post as normal, and hit “Add product tags” to add any products.
To tag an Instagram Story, simply go to upload an Instagram Story or video as you normally would, and swipe up as you would do to add a location tag or song.
This time, however, select the “Shopping” tag and hit “Products”. Once you’ve connected your Instagram Shop, you’ll be able to tag any of your products in your Stories.
Did you know that when you set up an Instagram Shop you can also gain insights on your customers? You’ll be able to use the insights from the Instagram shopping feature to see how many people view and interact with your Instagram shopping posts. This will allow you to gain deeper insights into how your products are performing with your audience.
Through these Instagram Shop insights, you’ll know which of your products customers are most interested in and how many website referrals you are getting from each post. Using this information, you can better shape your Instagram marketing strategy and optimize your Instagram Shop, making it work harder for you.
Plus, if customers aren’t quite ready to buy just yet, they can still save Instagram shopping posts that they’re interested in and come back to them later. These saved posts will get added to their own “Wishlist” of products on Instagram.
Now you’ve got the hang of how to set up your Instagram shop and tag your products, how else can you utilize this feature to its best advantage? Follow our top Instagram Shop tips to optimize your Insta shop!
Did you know you can also advertise using your tagged Instagram Shopping posts? You can create boosted Instagram shopping posts through Ads Manager on Facebook and expand your post’s reach.
All you need to do is select the tagged Instagram post as the campaign creative. Shoppers are then able to interact with your products directly through the ad. Any ad clicks will be taken to your product page. Then users will be able to click straight through and purchase directly from your website. Or, simply build an ad from scratch using Business Manager.
Once you’ve truly mastered your Instagram Shop, why not make it look the best it can possibly look but utilizing Collections?
Collections are essentially curated collections of products grouped into categories. They could be grouped by product type, style, or theme. Each collection will include a name, description, and cover image.
If you have a sizeable product range, this makes it much easier for customers to browse through all your products and find what they’re looking for.
To create a Collection, you’ll need to already have your Instagram Shop set up. From there, follow the below steps:
Instagram Shop has a new feature that allows customers to checkout and track their orders straight from the Instagram app, streamlining the process even further.
This option is currently only available to a select number of businesses, but if they find it to be successful, it will hopefully be rolled out to all businesses worldwide. The benefits of an “instant” checkout feature would be immense to both businesses and customers, as it simplifies the path to purchase and makes it easier for customers to shop on Instagram.
Businesses may see higher conversions as the shopping process is streamlined even further and customer information is saved within the app for easy future purchases.
For users, when they find a product they love, they can purchase and receive notifications about shipping and delivery without ever leaving the app. And as mentioned, once their first order is complete, their information will be saved for future purchases. This makes shopping on Instagram just that little bit easier – not to mention a lot more tempting!
While this part of the Instagram Shop will make shopping easier for the customer, however, keep in mind that you’ll be relying on Instagram as an e-commerce platform and there are always risks involved when leaving it up to a third party. You might prefer to direct customers straight through to your website so they can have a branded experience that is easier for you to control. As Instagram continues to improve and roll out the instant shopping feature, businesses will need to decide which checkout method they prefer.
It’s up to you to weigh the risks – i.e., a sale now, versus getting customers to your website, getting their data (an email address ideally), and building a relationship with them on your owned assets.
The benefits of using the Instagram shopping feature are endless, but, that said, it does add an extra element to your posting regime. Therefore, to make things easier, why not try a scheduling platform?
Now that you know how to set up an Instagram Shop, why not start saving countless hours in your social media workflow by signing up for Sked’s 7-day trial? Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos, and more. You can tag products in Instagram using Sked, as well as adding location tags, user tags. and hashtags, all in the one place!
This will help you save hours every week, transforming your social media marketing strategy from ad-hoc to amazing.
Have you tried using the Instagram Shop yet? If so, have you been successful in generating sales from the platform yet?
This article has been reviewed and updated to ensure the information provided is accurate and up to date.