Many successful companies use every tool at their disposal to create excellent customer relationships. This includes frequent communication with customers and target audiences via social media platforms. Creating loyal customers and showing a great customer experience can be highly competitive.
It’s not surprising then that many companies decide to use an influencer marketing campaign to boost their reach, get more sales and create strong relationships.
The best example of this is Instagram influencers, who often have incredibly high follower rates, sometimes even reaching millions of people. So it’s obvious why companies go for influencer marketing with no doubt about its effectiveness.
Social media influencers can help you reach your target audience and spread knowledge about your products or services. Let’s find out how Instagram influencer marketing works and what it can do for your business.
What is Instagram Influencer Marketing?
Instagram influencer marketing is essentially a type of social media marketing. Businesses can use it to get endorsements for products from high-profile Instagram users, called influencers. Influencers have a dedicated social following, and many are regarded as experts on particular topics of any kind. As a result, they usually have a large number of followers who listen to their advice.
Influencer marketing strategy works because of followers’ high trust in their favorite influencers. People are more likely to buy a product based on positive product reviews from reliable social media figures.
What Role Does Instagram Influencer Marketing Play in Your Customer Relationships Strategy?
An important element of success in any business is providing the best customer service. But how does Instagram influencer marketing fit into the narrative of customer relationships?
It’s simple. Instagram and social media influencer marketing is the new viral marketing that proved to be one of the most reliable marketing strategies ever. Traditional advertising used celebrities to influence buying decisions of people worldwide.
Influencers can do the same, except on a more personal level, thanks to long-lasting relationships with their audience. Statistics indicate that implementing influencer marketing increased customer acquisition for 51% of surveyed marketers. So picking the correct type of Instagram influencer to represent your products might be just the right thing for your business.
8 Instagram Influencer Marketing Tactics for Enhancing Your Customer Relationships
Identify Satisfied Customers
A part of your business strategy should include the identification of satisfied customers. You can spot them with social listening tools, as well as by following all of their consistent interactions with an influencer or your brand.
Many brands find it easiest to determine what customers think about their products or services by asking Yes/No questions. Get direct feedback from your followers by creating Instagram polls in your Stories.
Researching satisfied customers can paint a bigger picture of your customer’s journey. Find out this way if your campaign goals have been met, or connect with your customer base.
- Segment Customers Based on Their Influence
Keep in mind that there might be many influencers amongst your customers. There are three basic types of influencers that you can segment and consider for collaboration.
- Nano-influencers – 1,000 – 10,000 followers
- Micro-influencers – 10,000 – 100,000 followers
- Macro-influencers – 100,000 – 1 million
The instinct might tell you to go only for influencers with the largest following. However, this might not be the right move every time. Many nano or micro-influencers often have niche follower bases that might be just what you need to promote some of your products or services.
Utilize Instagram for Customer Support
Creating an Instagram account doesn’t cost you anything. Instead, it can provide you with free exposure, serve as a marketing tool, and it can be a great social network for customer support. An increasing number of consumers, especially millennials, often rely on social media as their primary customer support channel.
Many help desk solutions can connect with your social platforms like Instagram and integrate them into regular customer service. For example, whenever your Instagram followers post a comment on your page, you can reach out to them and start a conversation from a single interface.
Expand Your Reach and Establish Customer Relationships
Improve your customer interaction thanks to a collaboration with Instagram influencers. It can bring you many opportunities to acquire new customers, raise your follower count, and create loyal customers.
Pick an Instagram figure with a niche following, and you will gain access to the right audience and the targeted prospects. Enjoy the benefits of a successful and popular influencer marketing campaign while creating strong customer relationships in the process.
Potential customers might look for product reviews or see posts on Instagram to determine which product will be the best fit for them. Therefore, reaching out to potential customers is crucial during product research.
Bring the power of Instagram influencer marketing into your business and put your products out to an audience that can benefit from them.
Provide Value and Engage Your Audience for a Better Customer Relationship
Your Instagram marketing goals shouldn’t be only about promotions. Consider engaging your target audience with contests, discount codes, or other tactics to motivate the audience to interact with your brand.
People can get easily turned off by lengthy commercials or repetitive advertisements, which is why you have to be creative and think of how to attract your audience towards your products.
Any influencer should focus on showing their followers how to achieve the desired outcome thanks to your product or service. Think about terms such as customer value and customer success.
The content that influencers post should be relevant and engaging to their followers. It should show what the product is, how you can use it, and what value it will bring to peoples’ lives.
Take this one step further and target various segments of your audience. In this way, you will improve your brand’s visibility and promote your products to a broader market.
Personalize Your Brand
Presence on social media is a key part of business success nowadays. Many customers expect to experience brands via multiple channels, and personalized interaction is vital.
Take advantage of Instagram influencer marketing to create a more personalized brand. Our brains make connections between things that have similar characteristics. You can use it to connect your brand with a particular influencer in many customers’ minds. A simple association can enable you to create a long-term relationship with a customer.
You can use influencer marketing to personalize and enhance your customer relationships by implementing the following strategies:
- Don’t be afraid to let an influencer run your social media accounts. Influencers are good at creating conversations and hype around your brand and collecting customer feedback
- Engage your audience on a more personal level by using the Carousel Posts and Instagram Collabs
- Consider hiring a niche influencer vlogger to promote your brand
For instance, RV manufacturers can hire a popular RV vlogger to engage customers on YouTube. Watch the video below for an example.
By adding links in the description for your Instagram, website, or other social media, you can also increase your organic traffic and brand recognition.
Build Customer Relations With Bottom-Funnel Customers
An essential component of any customer relationship management program is building a solid customer base. Think of this as a pool of returning customers.
It is important to find influencers who believe in your brand. By doing so, you will gain audience engagement and generate relationships for future purchases.
The effectiveness of an authentic campaign can be seen at any stage of the customer journey, but using influencers can make a big difference further down the funnel.
Expert marketers advise you to disregard bottom-funnel conversions until potential customers are reassured. Gaining the endorsement of a trusted influencer your potential customers already know and trust is a sure way to win their favor.
Based on this approach, you can tailor a campaign to reach a specific segment of customers and guide them from awareness to conversion.
Unboxing videos are a great way to demonstrate how a product works.
Is there anything more encouraging than the testimony of a trusted influencer about the product they have tested and purchased? A technical review, or an expert’s opinion, is a valuable resource for customers to determine whether a product is up to their expectations.
It is also advantageous in remarketing campaigns to nurture customer relationships through Instagram influencer marketing.
Are you interested in building a lasting relationship with your customers? You can do so with drip marketing. Providing customers with new information about your products and services for an extended period results in long-term benefits.
There are many uses for this approach. For example, automated drip campaigns can educate consumers about your app’s new features or train them on your product.
Encourage Customers to Share Their Positive Experiences on Instagram
Once an influencer campaign succeeds and you complete the sale of your products or services, consider encouraging customers to help you further. For example, invite them to write a review or show their opinion about their recent purchase.
These quick comments or social media posts can boost your brand and encourage further sales. Taking advantage of free and positive word-of-mouth marketing is not something you should ignore when it presents itself to you.
Check out these top Instagram influencer marketing tips to strengthen your customer relationships and put your brand on the map. In some cases, all you need is a safe pair of hands to help you upscale your Instagram influencer marketing strategy. Skedsocial offers a comprehensive platform to cover all aspects of your campaign, from top to bottom.
Oliver Stasinszky is a copywriter at LiveAgent, with a background in E-commerce and Customer Service. Passionate about writing, reading, and learning how to play any musical instrument he comes across.