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Setting up and Managing Multiple Social Media Accounts for Clients: A Complete Guide

  • 18 Minutes
Getting your clients ready doesn't have to be a headache...

Managing multiple social media accounts can be a bit of a juggling task. Different clients, different social media platforms, and different types of content! How do make sure you give each account your best?

You develop systems and processes to help you ensure you never drop the ball and become a master juggler, of course. These systems will help you do away with the overwhelm and manage multiple accounts like the social media marketing pro that you are.

This comprehensive guide has everything business owners, social media managers, and marketing agencies need to know about managing multiple social media client accounts effortlessly.

A step-by-step guide to setting up social media accounts

Before you start managing social media profiles for your clients, you may need to set up new pages for them. If you’re new to this or need a refresher, here’s a quick step-by-step guide on how to set up various social media accounts. 

Instagram 

To create an Instagram account:

  1. Download the Instagram app from the App Store (iPhone), Google Play Store (Android) or Windows Phone Store (Windows Phone).
  2. Once installed, open the app.
  3. Tap Sign up with email address or phone number (Android) or Create new account (iPhone), then enter your email address or phone number and tap Next. You can also tap Log in with Facebook to sign up with your Facebook account.
  4. If you register with your email address or phone number, create a username and password, fill in your profile info, and tap Next
  5. If you register with Facebook, you’ll be prompted to log in to your Facebook account and follow the steps there. 

Helpful resource:

TikTok

To set up a TikTok account:

1. Download TikTok from Google Play or the App Store.

2. Open the app.

3. Tap Profile in the bottom right.

4. Choose a method to sign up.

5. Make sure your email and phone number are correct, as you will need them for logging in and password recovery.

Helpful resource:

Twitter

To set up a Twitter account:

  1. Go to twitter.com/signup.
  2. Click the sign up button
  3. A Create your account pop-up box will appear. Select a username (unique identifiers on Twitter). You’ll be able to see if the username you want is available.
  4. Verify your account via email or text message. Click Next.
  5. Learn how to customize settings for your new account.

Helpful resource:

Facebook

To create a Facebook Page:

  1. Log in to your personal Facebook account, then go to facebook.com/pages/create.
  2. Click to choose a Category.
  3. Fill out the required information.
  4. Click Create Page.
  5. Add an optional profile or cover photo, then click Save.

Note: Anyone can create a Page, but only official representatives can create a Page for an organization, business, brand, or public figure.

Helpful resource:

LinkedIn

To create a LinkedIn Page:

  1. Click the Work icon in the top right corner of your LinkedIn homepage.
  2. Scroll down and click Create a Company Page ➕.
  3. Select the Page type you’d like to create from the following options:
    • Company
    • Showcase page
    • Educational institution
  4. Enter your Page identity, Company or Institution details, and profile details information.

Check the verification box to confirm you have the right to act on behalf of the organization. Click the Create page button.

  1. Click Start building your page! and you’re ready to go.

Helpful resource:

Pinterest 

To create a new Pinterest business account:

  1. From the top-right of your screen, click Sign up
  2. Click Create a business account
  3. Enter your Email, Create a password and enter your Age
  4. Click Create account
  5. Fill out the fields to Build your profile, then click Next
  6. Fill out the fields to Describe your business, then click Next
  7. Select if you want to run ads, then click Next
  8. Select where you’d like to start or click ✖️ to go to your new Pinterest business account

To convert your personal account into a business account:

  1. Log into your personal Pinterest account
  2. Click 🔽  at the top-right corner 
  3. Click Settings
  4. Click Account management at the left of the screen
  5. Under Account changes, locate Convert to a business account, then click Convert account
  6. Click Convert account
  7. Fill out the fields to Build your profile, then click Next
  8. Fill out the fields to Describe your business, then click Next
  9. Select if you want to run ads, then click Next
  10. Select where you’d like to start or click ✖️ to go to your converted Pinterest business account

Helpful resource:

YouTube

To set up a YouTube account:

  1. On YouTube,click Sign in at the top right.
  2. Click Create Account.
  3. Choose For myself or To manage my business.

Helpful resource:

11 tips to manage multiple social media accounts like a pro

Now that your accounts are set up, let’s dive into managing these accounts for clients. Whether you’re a small business, an agency, or a freelancer with multiple clients, juggling multiple client accounts is best described as organized chaos sometimes.

From creating content and replying to DMs and comments to keeping up with new trends, managing multiple social media clients successfully requires creativity, strategic thinking, organization, and, of course, the right tools.  

If you’re wondering how to optimize the process for your business, here are some tips to help you manage multiple social media platforms with more ease and less stress.

1. Plan your content

Social media success hinges on quality content. Whether you’re creating the content on behalf of your clients or simply managing the publishing on social media—you must always be prepared with something to share.

But let’s face it, content creation and curation requires effort and time! How can you make sure you’re making the most of your time, optimizing your client’s social media content without spending all day just working on one client account? Plan ahead!

Yes, that advice may sound simplistic, but good social media management requires organized plan-ahead content. Fail to plan and plan to fail and all that.

You could start by putting together a content library. This library is a collection of post ideas, photos, memes, user-generated content, hashtags, and other types of content based on your social media strategy. It ensures you have meaningful and valuable content (or ideas) on hand at all times. When it’s time to plan what to post, you can use your library as a reference. It’s particularly handy for when that creativity well runs dry.  

Another key piece of the planning puzzle is setting up and creating a content calendar. Editorial calendars provide direction, keep you organized and ensure that you constantly publish higher-quality content that your target audience will want to engage with. Use this calendar to plan exactly what you want to publish and when on which social platform. 

Depending on how far ahead you like to or can plan, you can create a weekly, monthly, or even quarterly content calendar. 

2. Invest in software 

Social media management doesn’t have to be manual or overwhelming. The right tools will make your life easier and more organized! 

Imagine you had a single dashboard where you could access every account at once. No need to imagine, actually. It exists! A social media management tool like Sked Social makes it easy to manage and monitor all the accounts you’re handling.

Depending on your chosen platform(s), you can post tweets, manage your Instagram analytics, schedule your content in advance, respond to Facebook comments, Pin a photo on Pinterest, and do lots more. You can also add all your client accounts to one tool, so you no longer have to constantly log in and out of multiple accounts on multiple platforms.

Investing in social media management software helps streamline your social media management process and makes you productive at a whole new level. 

3. Create and use templates

Most brands have certain types of content that they post regularly. For example, a brand may post a fun quote every week. To keep your content pipeline going, streamline the process with the help of templates. They will save you from having to start from scratch from time. Not to mention the time savings as well, of course.

So if you share quotes, you could design a template for the image that you update each week with a new quote. The hard work of designing is already done. All you have to do is update it with a new quote. You can also take advantage of Canva’s pre-made templates if you need help with the design.

In addition to making the content creation process more streamlined, templates can also help maintain a consistent visual identity across social media profiles. Social media templates with consistent brand colors, tone, and layout, make it easier to convey a client’s brand voice and personality online.

4. Get your team members involved

If you’re a social media agency, you’ll probably want to get other team members on board to help manage your client accounts. Instead of having each member do their own thing, the organized and more effective way to run things is to incorporate a universal tool. A good social media management tool will empower each team member with the ability to create and approve posts, give and receive feedback, view analytics, etc,—all in one place.

Efficient collaboration between your team and clients is also helpful in keeping everything going smoothly. Sked Social’s Collaboration feature, for instance, gives team members access appropriate to their role. It also has built-in approval workflows, so your team and clients can provide (and receive) feedback on social media content, all within the platform. 

Effective collaboration eliminates confusion among team members, makes sure nothing slips through the cracks, and most importantly, keeps your clients satisfied.

5. Schedule and automate your publishing 

Another way to stay ahead of the curve is with the help of automation. Logging in and out of multiple social accounts to publish content several times daily can eat up a lot of your time. Automation saves time and increases efficiency without reducing the quality of your content.

Dedicate a block of time to creating a bunch of social media posts in one sitting instead of doing it one at a time. Batching your work (we explain more in another section) saves you time and effort and ensures you post consistently and regularly. 

Once you’ve created enough content, use a scheduling tool to schedule social media posts across different platforms, so you’re not glued to your phone trying to post content at the right time, at the right place for each client. So rather than stressing about what and when to post, you can focus on other things that will add to the success of your marketing strategy.  

Not sure when is the right time to post content? We explain this further below. 

6. Leverage user-generated content

You don’t always have to create all your content from scratch to keep your content pipeline going. Instead, leverage user-generated content (UGC). UGC could come from your users who spontaneously share content related to your brand. You could also partner with influencers and content creators to create some of this content. 

UGC includes photos of a brand’s product or services, reviews, testimonials, a brand mention in a blog, tutorials, or vlogs. This kind of content is more authentic and more personal, so it’s great to sprinkle it through your social media efforts.

UGC lends credibility to your brand and increases your chances of convincing customers to make a purchase. This is because shoppers tend to trust what other consumers say about a brand. In fact, 90% of shoppers are more likely to make a purchase after viewing a brand’s UGC. 

Find relevant content by searching hashtags related to your clients’ brands. You can also find or generate UGC by creating a branded hashtag and encouraging your target audience to post using that hashtag. 

7. Reuse and repost your content

Social media content doesn’t have to be a one-and-done thing. Repost, reused, and repurpose your content to extend its shelf life. 

Have content that has performed well in the past? If the content is evergreen (i.e., not tied to a specific date or event), save it to your content library and repost it again at a later date. As you know, not all your followers will always see all your content, so when you share it again, chances are someone new might see it the next time. 

Just don’t post the same thing repeatedly, as this great content will start to lose its effectiveness as your followers will become tired of seeing the same thing over and over. Repost after enough time has passed so you can benefit from the content again and also reach new followers.

Reusing isn’t limited to your own content, of course. You can also repost content from your followers and/or influencers—with their permission, of course! As we discussed above, UGC content often results in great engagement, so make the most of it. Testimonials, videos of your product in use, or even customer stories are all great to share. If you partner with an influencer for a campaign, make sure to reuse the content and share it on your own platforms as well. 

Finally, don’t forget that you can repurpose content from one social media platform and publish it on another. 

  • Does your client publish great content on their blog? Take the most actionable takeaways and turn them into a Twitter thread. Or, use a standout stat and turn it into an Instagram post. 
  • Post a lot of great tweets? Why not capture the content and share it on Instagram as a carousel post? 
  • Did a LinkedIn feedback post go viral? Could you also turn it into a poll or Q&A for Twitter and/or Instagram Stories?

Think creatively about all the content you have available to you. You don’t always need to start from scratch. Sometimes all it takes is some creative repurposing. Just make sure that the content you share is designed for the platform you publish to. 

8. Make time for engagement

57% of consumers are more likely to be loyal to brands that establish genuine human connections. Therefore, creating brand awareness on social media isn’t just about publishing content. It also requires engaging with the people who respond to that content. 

Responding to comments, answering questions, and generally interacting with your audience can feel time-consuming but it’s essential on social media. Customers expect it of brands, so you definitely wangt to establish that connection with them. But this engagement also serves you in other ways.

With engaging content, your reach is likely to grow. This means, more people (existing and potential new followers) will see your content. Content that your audience responds to by sharing, commenting, liking sends all the good jujus to the social media algorithm and tells it that more people may like to see your content too. A post going viral or being able to show increased reach in an increasingly competitive social media world is definitely an achievement you’ll want to brag to your clients about.

A social media management tool you use can also help you keep track of your engagement and help you manage it in a streamlined way. You may be able to quickly respond to comments, DM, and even Instagram story mentions all within the same platform. 

Further, you could set up social listening to keep track of any mentions of your brand (or relevant hashtags) even when social media users don’t tag you. This is a convenient way to listen in and join in on some conversations around your brand. They could be used for a bit of fun but can also help address a complaint and turn an unhappy customer into a loyal one.. 

To sum it up, your social media marketing strategy is incomplete without room for engagement. Whether it’s one account or multiple, social media managers must make time for daily engagement in your schedule, i.e., respond to comments, questions, mentions, DMs, and any other interactions.

9. Post at the right time

When you post on social media can matter just as much as what you post. After all, it can be disappointing to spend hours creating content, and then a post doesn’t get the engagement you’d hoped for. 

As social media managers, it’s essential to do your research and delve into your analytics to find the right time to post for your clients. This may vary from client to client and also from platform to platform. Post during each platform’s unique best posting times and frequency to reach more people and boost your engagement rates.

Also, pay attention to your own analytics to get an idea of when your own audience is most active. By publishing your content when your audience is online, you increase your chances of driving high engagement from every post you publish.

Of course, simply posting at the right time won’t magically create engagement for you, but it’s definitely a crucial piece of the puzzle, so it’s worth paying attention to it.

Now, if your ideal posting time ends up being 2 a.m. on Tuesdays, aren’t you glad you’re implementing tip #2 and automating your posting? 

10. Track your metrics

You’ve spent hours developing the perfect social media strategy, building a content library and a reliable editorial calendar, and creating captivating content. While these marketing efforts are crucial to managing social media platforms, there’s one major piece missing: how will you know if they’re working? The answer lies in looking at the analytics.

Tracking your metrics and learning from them is a key part of digital marketing. It’s essential to measure and analyze key social media metrics such as post engagement, number of followers, conversion rate, etc.  

Tracking your metrics effectively enables you to measure your ROI, refine your strategy, and demonstrate the value of social media to your multiple clients. For example, if a particular type of content performs much better than others, you can use data to explain to your clients why you should be creating more of that type of content.

Similarly, you may also like to set up social listening to keep better track of conversations about your brand on social media accounts. Many social media analytics tools will allow you to track your metrics and set up social listening for relevant keywords and hashtags. 

Sked Social’s analytics features allow you to generate in-depth reports on content permanence, audience engagement, followers’ demographics, the best time to post your content, and more.

11. Batch your work

One of the most vital productivity techniques for social media managers is batching. Content batching involves creating your social media captions and graphics at once, i.e., in one batch. It makes sure that you have a pool of valuable, relevant content to post even on your busiest days.

Batching also comes in handy when you’re scheduling posts. With a batch of content ready to go, you can also batch your scheduling and automation. Many social media tools will allow you to bulk upload content. As we like to say at Sked, “ain’t nobody got time to upload one by one.” Our bulk upload feature allows you to upload all your posts with one push. So create your posts, upload them in bulk and add them to your Sked Schedule.

While batching may seem time-consuming, it will actually save you loads of time in the long run. This is because batching enables you to focus your energy on a single task eliminating the need to context switch. Ultimately, it will streamline your workflow and help you get more done in a shorter time.

Social media management made easy with Sked Social

Managing multiple social media accounts doesn’t have to be overwhelming. The right social media management tools help make the process more manageable and streamlined. They can help you save hours of valuable time and instead use the time to be more creative and strategic with your marketing efforts.

Sked Social is a leading social media management tool that can help you efficiently manage multiple social media accounts in one place. Packed full of many useful features, you can use Sked to quickly build your content library and put the scheduling tools to work to schedule posts. You can also analyze analytics for all your accounts from a single dashboard. Plus, team collaboration is a breeze both on Sked’s desktop platform and on the mobile app. 

Manage multiple social media accounts (without going insane) and keep your clients happy with Sked Social. Get started today! 

Photo of Photo of Kyra Goodman

Kyra is a Junior Marketing Manager and "Spicy Meme Master" at Sked Social who loves to create content. Born and raised in Hawaii, her favorite things are traveling, yoga, beaching, coffee and baseball. Connect with her on twitter at @kyra_n_goodman.

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