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There's a lot of bull-proverbial going around about AI in social media marketing. Where are we *actually* at in 2023?
As we move further into the digital age, businesses are looking for ways to leverage technology in order to improve their social media marketing strategies.
One area that has seen significant growth in recent years is the use of artificial intelligence (AI) in social media marketing. From audience targeting to content creation, AI is being used in a variety of ways to help businesses achieve better results and improve efficiency.
Getting the same work done, faster
One of the key benefits of using AI in social media marketing is increased efficiency and productivity. We already automate some tasks such as scheduling and publishing (with tools like Sked Social), so businesses are able to free up time and resources that can be used for other important tasks.
However, AI can help businesses identify and target the right audience by analyzing data and segmenting audiences based on demographics, behavior, and interests. This not only improves targeting but also allows for personalization of content to appeal to different audience segments.
Right now, this segmentation is a bit more limited to some tools that can help you optimise existing social media advertising campaigns (or indeed the campaign management tools offered by the social media platforms) – but we're only just seeing the start.
Creating content quickly and easily
Another area where AI is making a big impact is in content creation. AI can be used to generate visual content such as images and videos, as well as analyze data to understand what type of content resonates with your audience.
Generating visual content for brands might seem still a little bit far off, but recent ways that you can customise and "train" an underlying model like Stable Diffusion on some of the brand's content may well bring that much closer to reality than a far-away dream. Watch this space!
Additionally, AI can help identify the best time to post content for maximum engagement. Under the hood, Sked Social uses AI (well, a pretty 'simple' version!) to help customers identify the best time to post and optimise their content to make the most of the algorithms.
One of the most common areas social media marketers have been using AI is in caption writing – AI can be incredibly useful to get over writer's block and generate endless on-brand ideas for captions that you can use in your or your clients' posts.
How it works in practice with Sked's "Captivate"
Here's a quick example of how you can use Sked Social's "Captivate" tool, integrated right alongside our post scheduling to Instagram, Facebook, Twitter, Google Business Profile (Google My Business), Pinterest and more.
5 ways that you can use a leopard print hat from the online store "Hats R Us" to make sure you get the most attention possible at your next event. Provide examples of the events that you might wear the hat to.
Caption 1:
Stand out in style at your next event with this one-of-a-kind leopard print hat from Hats R Us! 🐆
You can rock this statement piece at cocktail parties, birthday dinners, or even a wedding! 🍾🥂
Look your absolute best and get all the attention with these five stylish ways to wear the hat:
1️⃣ As a classic top-hat 🎩
2️⃣ Paired with a maxi dress 💃
3️⃣ With your favourite denim jacket 🧥
4️⃣ To liven up a business suit 🕺
5️⃣ With some white trainers for a casual look 👟
#HatsRUs #LeopardPrintHat #TrendyAccessories #StandOutStyle
Caption 2:
🐆 Get ready to turn heads with this stylish leopard print hat from Hats R Us! 🐆
Wear it to a night out, to a wedding, to the races or a music festival - wherever you go you'll be sure to make an impression.
Here are 5 ways to get the most out of this must-have accessory:
1️⃣ Spruce up your workwear with a pop of leopard print - perfect for that Zoom meeting!
2️⃣ Add drama to your outfit when you wear it to a formal dinner or drinks.
3️⃣ Make your outfit stand out at a music festival with this unique hat.
4️⃣ Top off your look when going to the races and be the centre of attention.
5️⃣ Put the finishing touch on your wedding guest style - you're guaranteed to turn heads! 💁🏼♀️😉 #HatsRUs #LeopardPrintLove
Caption 3:
👒 Stand out in style at any event with this leopard print hat from @hatsrus! 🐆
Perfect for your next cocktail party, holiday dinner, festival or music show – the attention is all yours with this eye-catching accessory 🤩 🌟
Here are 5 ways you can rock it:
1. Add a touch of wildness to a casual daytime look;
2. Make a bold statement at your next dinner party;
3. Embrace the wild side on your next night out;
4. Flaunt your fierce vibes at a festival;
5. Channel your inner fashionista at a music show. 🤩
#hatsofhatsrus #hatsrus #leopardprint #standoutstyle #fashionaccessories
Want to see how it works in practice? Check out more here:
Community management and responding to posts, comments and reviews
Community management is another area where AI is proving to be valuable.
AI can be used to automate tasks such as responding to comments and messages in real-time, as well as monitoring social media platforms for mentions of your brand. This helps businesses stay on top of any potential issues or opportunities and respond quickly.
At Sked, we have recently launched our social media inbox, helping customers quickly get to inbox zero and see posts from across their social channels. In response to the overwhelming support for our new AI caption idea tool, we're already investigating integrating AI functionality into inbox.
For example, I asked our AI to write a short and polite response to a restaurant review that said the service was good but the food came out cold:
Thank you for taking the time to leave a review of our restaurant. We are glad to hear that you enjoyed the service provided by our staff. We apologize for the inconvenience caused by the busyness of the restaurant and for the food being a bit too cold.
We strive to provide the best dining experience for our guests and will work to improve in these areas. Thank you for your feedback and we hope to have the opportunity to serve you again in the future.
So where can you get started with AI in social media marketing?
While AI is clearly a powerful tool for social media marketing, it can be difficult to know where to start and how to incorporate it into your own strategy.
That's why we've created a 5 email eCourse designed to help social media marketers understand the newest developments about AI in social media marketing.
Each email in the sequence will delve deeper into specific areas of using AI in social media marketing such as audience targeting, content creation, and social media management.
We will also provide examples and best practices to help you understand how to use AI in your own strategy. In addition, we will offer resources for further information and learning about AI in social media marketing.
Don't miss this opportunity to take your social media marketing to the next level with AI. Sign up for our email sequence today and start revolutionizing your social media strategy.
Want to learn more?
Unlock the Power of AI in Your Social Media Strategy
Get our 5 email series about how AI is being used in social media management today, and ideas for the future.
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