If you want to stand out on LinkedIn, video might be your ticket: Video gets five times more engagement than text-based content, and (like most social media platforms) the LinkedIn algorithm favors high-quality video content. That’s why savvy marketers are racing to earn brownie points on the platform by posting more videos.
But video isn’t the easiest content to master. Brands struggle to create a LinkedIn video strategy that rises to the top of users’ feeds. They’re still posting generic LinkedIn videos that blend into the corporate abyss.
Ready to stop blending and start dominating? Let’s go over everything you need to know about creating LinkedIn video posts that your followers won’t be able to resist.
Back in the day, your LinkedIn account was like your digital resume. People published text-based posts written in corporate-speak. But then in 2021, LinkedIn launched native video uploads, and marketers lost their minds.
A few years later, LinkedIn dropped its game-changing vertical video feed. No, the platform wasn’t just following in TikTok’s footsteps. LinkedIn noticed users were spending more time engaging with video content than text posts, so the platform went all-in on video.
Most brands don’t take investing in a fancy new video infrastructure lightly. LinkedIn is no exception—as users consumed more video content, LinkedIn gave the people what they wanted. Not only do videos tell your brand story more skillfully than text could ever dream of, they turbo-boost your reach.
Some other perks of LinkedIn videos include:
So, what types of videos are brands posting on LinkedIn? Here are a few of the most common types of video content you’ll see on LinkedIn:
Let’s talk about putting a little budget behind your videos. LinkedIn video ads are akin to organic content, but they offer far more potential eyeballs. Sponsored videos appear in-feed, in the sidebar, and even as conversion ads in LinkedIn messaging. When you’re trying to reach hard-to-target C-suite execs or niche industry professionals, video ads can do the trick.
How do you know when to shell out the cash? Video ads might make sense if organic reach isn’t cutting it or if you have a specific conversion goal, like scoring more webinar sign-ups. Since they typically deliver better engagement rates than static ads, video ads are worth every penny. It’s no wonder that 93% of marketers using video say it’s contributed to a positive ROI!
Here’s the cold, hard truth: Your competitors’ boring text posts are getting buried while video content is raking in engagement. The algorithm isn’t even being subtle about playing favorites.
Like all social media trends, LinkedIn video may not stay this hot forever. But why not stake your claim on video before the space gets oversaturated? When your video content generates comments and shares, LinkedIn promotes your content to extended networks. Your video content has viral potential that static content just can’t match. With its professional audience, LinkedIn can get your thought leadership videos in front of decision-makers with budgets.
Now that you know why leading marketers are using LinkedIn video, let’s tackle the how. Creating scroll-stopping video content for your enterprise team or multi-location brand can be as easy as having a battle-tested strategy.
Here’s how:
If you don’t hook them fast, you risk losing them forever. LinkedIn’s professional audience isn’t known for patience: You have about 1.5 seconds to get them to decide your video is worth their time. If you’re planning to post a rambling five-minute corporate monologue, you might want to save your breath.
The sweet spot for LinkedIn video is 30–90 seconds. That’s long enough to deliver value but short enough that busy professionals can consume it between meetings. Start with your most compelling point, and then deliver rapid-fire value with zero fluff. This is your elevator pitch on steroids. Remember, a skip is just a swipe away, and your viewers can tune out whenever they want.
On LinkedIn, 79% of members watch videos on mute. If you’re not posting captions, you might as well post a blank screen.
Beyond the stealth scrollers, closed captions make your content accessible to people with hearing loss and non-native English speakers. By adding captions, you can expand your potential audience by leaps and bounds. Plus, the LinkedIn algorithm gives preferential treatment to accessible content that keeps viewers engaged longer.
Does adding captions sound like a technical hangup? With tools like CapCut, Premiere Pro, and even LinkedIn’s native caption tool, the process is painless. For budget-minded brands, the trick is uploading your video to YouTube first, downloading the auto-generated captions, and editing any AI misfires before adding them to your LinkedIn video.
Why start from scratch when you’ve already done the work? Your TikTok video that blew up or the Instagram Reel that crushed your engagement metrics is begging for you to repurpose it on LinkedIn.
Repurposing video content can be a big confidence boost. You’re not just throwing untested content into the void but leading with what your fans love. The only caveat: Make sure you tweak the intro for LinkedIn’s more professional audience.
Leaning on software tools like Sked Social can help with this. Sked simplifies your repurposing strategy, allowing you to cross-post videos to LinkedIn, Instagram Reels, and TikTok in a few clicks. The reporting features automatically highlight which videos are performing best across platforms. One glance at your Sked dashboard reveals which TikToks or Reels you should post on LinkedIn.
If you really want to get ahead of your competitors, schedule a month’s worth of repurposed LinkedIn videos in one sitting while your competitors are still struggling to come up with ideas.
Posting the same “thought leader in front of a whiteboard” video week after week will eventually exhaust your target audience. At some point, they’ll start tuning out your video content.
Rotate between multiple video formats to keep your newsfeed fresh and find out what resonates. Here are a few formats to try:
The LinkedIn algorithm has a not-so-secret bias: It rewards consistent creators and quietly buries the random ones. If you post a great video every blue moon, the algorithm barely notices. But if you post three decent videos every week? Now you’re speaking LinkedIn’s language.
Aim for two to three videos per week. This cadence keeps you visible without overwhelming your audience. It also signals to LinkedIn that you’re a reliable content creator worthy of love from the algorithm.
Consistency doesn’t come naturally to most brands. With a scheduler like Sked Social, you can batch-produce and schedule weeks of content in one sitting. Plan an entire month’s LinkedIn video strategy, get stakeholder approvals through Sked’s no-login approval links, and let the platform handle posting while you focus on results.
If your first few videos don’t take off, don’t fret. The most successful LinkedIn creators aren’t always the most talented, but the ones who show up consistently.
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals and advanced auto-post technology that lets you schedule to all major platforms, Sked Social offers everything you need.
Get Started for FREEReady to put these tips into action? Here’s your step-by-step guide:
For the best performance, make sure your aspect ratio is between 1:2.4 and 2.4:1 and your video is less than 90 seconds. You’ll also want to preview your video before posting, double-checking that the captions display correctly and that your thumbnail doesn’t catch the speaker mid-sentence.
LinkedIn’s built-in scheduling tool has some annoying restrictions. You can’t bulk upload, and metrics are limited. Plus, there’s no way to get stakeholder approvals within the platform.
With Sked Social, you can plan weeks of video content in advance, track performance across platforms, and get those critical approvals without endless email chains.
Here’s how it works:
LinkedIn short-form video content is more than a passing trend. It’s a professional opportunity to capture attention and spread brand awareness. As you craft your LinkedIn video strategy, remember that consistency and efficiency matter just as much as creativity.
Sked Social elevates your LinkedIn posting strategy beyond basic scheduling. AI-powered captions save you hours of manual work, and automated content pillar tagging helps you maintain a strategic balance. With cross-platform analytics, you can prove your ROI, and when your videos take off, you have a centralized inbox for engaging with your video comments.
Explore our LinkedIn scheduler and find out why leading agencies and enterprise brands trust Sked Social to fuel their LinkedIn strategy.
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