You’re doing too much: What to automate, delegate, and kill in your social strategy

June 25, 2025

Let’s be real: nowadays, social media managers are expected to do it all. Content strategist, copywriter, graphic designer, data analyst, community manager, customer service rep, trend forecaster—all rolled into one.

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VISUAL MARKETING

12 tips for creating effective visual marketing 

April 23, 2021

If you're looking to get the most influence and persuasion out of the images you use in your marketing materials, here are 12 tips to make sure you're visuals are nailing it every single time.

VISUAL MARKETING

Visual Marketing: The complete guide for visual marketers

April 23, 2021

If you're a social media marketer, or your target audience 'eats with their eyes' before they buy - then you're a visual marketer. Here's what that means...

FOLLOWERS AND ENGAGEMENT

Gain real Instagram followers (without paying or cheating)

April 13, 2021

You want your following to be filled with real people excited about you and your business - not soulless bots generating fake interest. Here's how you can get real, authentic followers that will generate real ROI.

BRAND AWARENESS AND LOYALTY

Using Reels to Generate ‘Know, Like and Trust’ (with Examples)

April 9, 2021

Not sure why your Instagram Reels aren’t getting results? These examples demonstrate the three qualities your content marketing needs to drive business.

FOLLOWERS AND ENGAGEMENT

How to create a social media content calendar

April 6, 2021

Calendars are an overlooked gem. With the right social media content calendar, you're always ahead, always on point, and always learning. Here's how to create a killer content calendar to take on 2021.

FOLLOWERS AND ENGAGEMENT

Instagram analytics guide - Updated

April 6, 2021

To get the most out of your social media, you've got to be keyed into the data. In this complete and exhaustive guide, we dive into Instagram analytics - where you can find them, what you can learn, and how to take next steps.

FOLLOWERS AND ENGAGEMENT

30 Unbeatable Instagram Marketing Strategies

April 6, 2021

Ready to stand out from the pack and cut through on Instagram? We’ve curated 30 top-notch Instagram marketing tips to help boost your visibility, expand your reach, and deliver tangible ROI from Instagram for your business.

FOLLOWERS AND ENGAGEMENT

25 best Instagram marketing tips for 2021

March 28, 2021

Instagram is an ever-changing game. To get the most out of the most popular visual marketing tool in 2021, check out these 25 tips on how to get your brand noticed, increase your followers, gain leads, and improve your social media ROI.

FOLLOWERS AND ENGAGEMENT

An Expert-backed In-depth Look at Instagram Engagement

March 26, 2021

We partnered with SocialInsider to analyse a total of 62,895 business profiles, over 100,000 posts, to discover which posts work best for your brand or business.

FOLLOWERS AND ENGAGEMENT

Spotlight: Alisha Marfatia on Instagram Reels that Work

March 23, 2021

Instagram Reels quickly established itself as a vital tool for video marketers. Alisha Marfatia of The Social Impact explains how to make Reels work for you.

FOLLOWERS AND ENGAGEMENT

How to Reach 1000 Followers on Instagram (A Guide for Brands)

March 16, 2021

This is the ultimate guide to reaching the first 1000 followers on Instagram. Keep on reading to learn how to kickstart your brand's growth on Instagram.

SOCIAL COMMERCE

Instagram Live Badges: Everything You Need to Know

March 11, 2021

This is the most ultimate guide to the Instagram Live Badges feature. Keep on reading to learn everything about using the special heart badge on the social platform.

FOLLOWERS AND ENGAGEMENT

Spotlight: Michelle Garrett on Digital Don’ts for Freelancers

March 2, 2021

Freelancing is easier than ever in today’s online world, but whether you’re a freelancer or a client, there are still myths to bust and mistakes to avoid.

FOLLOWERS AND ENGAGEMENT

IGTV Series: How to Launch Your Very Own IGTV Series

February 25, 2021

This is the most ultimate guide to launching an IGTV series for your brand. Enjoy!

FOLLOWERS AND ENGAGEMENT

Video Content Strategy: Add YouTube To Your Marketing Arsenal

February 16, 2021

With over 2 billion unique users every month, YouTube can be a powerful marketing tool for brands. And now you can schedule your YT videos on Sked! Here's all you need to know.

FOLLOWERS AND ENGAGEMENT

Instagram Trolls: How to Prevent Spam on Instagram

February 15, 2021

Are you coming across many Instagram trolls? Looking for the best strategies to deal with them? This post has all the answers.

FOLLOWERS AND ENGAGEMENT

Instagram Marketing Trends 2021: 8 Trends This Year

January 29, 2021

Looking to find out what trends will shape your Instagram marketing this year? This post has all the answers.

FOLLOWERS AND ENGAGEMENT

How Brands Use Facebook Groups to Drive Engagement

January 25, 2021

You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone. If you’re finding

FOLLOWERS AND ENGAGEMENT

Instagram Guides: Here’s Everything You Need to Know

January 15, 2021

Are you looking for new ways to curate content on Instagram? Wondering whether to use Instagram Guides and how to set them up?

BRAND AWARENESS AND LOYALTY

Instagram SEO: How to Optimize Instagram Account for SEO

December 18, 2020

Discover how to optimize Instagram accoung and content for SEO and boost your brand's discoverability

FOLLOWERS AND ENGAGEMENT

How to Master Brand Collaboration on Instagram

December 3, 2020

Discover how to boost your audience by collaborating with other brands on Instagram.

BRAND AWARENESS AND LOYALTY

Customer Service on Instagram: The Complete Guide

November 19, 2020

When was the last time you’ve talked to a brand on social media? Would you like to learn how to use that experience to improve your brand’s customer service on Instagram? In this article, I’ll show you how to use Instagram to

BRAND AWARENESS AND LOYALTY

Social Media Strategy: Rebranding Heritage At Burberry

November 7, 2020

Classic, elegant and quintessentially British, Burberry’s latest reinvention made many take notice thanks to a powerful social media strategy. In 2018, after years of slumping sales, the iconic British fashion label waved goodbye to its longtime creative director-turned-CEO, Christopher Bailey, and ushered

SOCIAL COMMERCE

The Ultimate Guide to Instagram Checkout

October 26, 2020

Discover how to use the Checkout feature and start selling your products directly on Instagram.

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