event hub sked social case study

How EventHub streamlined Social Media management and saves over 10 hoursa week with Sked Social

“Easy-to-use-and-collaborate social media planning app for the team, and it works great on a desktop and from the app, which is huge.”
Michael Bleau, EventHub Co-founder and CEO
Multi-channel analytics with Sked Social
10+ hours saved per week on social media management
Competitor insights with Sked Social
Seamless collaboration across multiple client accounts and internal teams
Custom reports with Sked Social
Improved posting consistency and engagement quality

Meet EventHub

  • Business type: Event management and ticketing software platform
  • Location: USA, Miami and Seattle
  • Founded in: 2017
  • Platforms managed: Facebook, Instagram, X (Twitter), LinkedIn
  • Team size: small but growing
  • Website: eventhub.net
event hub sked social case study

EventHub is a comprehensive event management software platform that provides ticketing solutions for live events, vendor management software, booth mapping, and features a marketplace where vendors and sponsors can discover partnership opportunities. Their unique business model combines event technology with social media marketing as a service offering to their clients.‍

Before implementing Sked Social, EventHub's approach to social media was far from systematic.

EventHub faced the classic scaling problem that many growing companies encounter with social media management.

Their social media strategy serves a dual purpose: marketing EventHub's own services while delivering social media promotion as part of their client offering to promote customer event sponsorship and booth opportunities. This means they're not just managing their own brand presence—they're promoting dozens of client events, showcasing their involvement in industry trade shows, and highlighting product features across multiple platforms.

Without proper planning tools, their team was constantly reactive rather than strategic.

  • Spontaneous posting: Flying by the seat of their pants with ad-hoc content creation
  • Last-minute scrambling: Rushing to find appropriate images and content at posting time
  • Limited analytics: Missing insights into engagement patterns and competitor performance
  • Inefficient workflows: Manual processes that couldn't scale with their growing client base

The result? Wasted time, inconsistent posting, and missed opportunities for strategic growth.

The breaking point came when they realized they needed to move beyond manual posting to serve their growing roster of event clients effectively.

It's hard to remember the days before Sked. Before, it was a lot of just kind of flying by the seat of our pants and spontaneously thinking of what we might want to throw up at a given time.”
“
Michael Bleau, Co-Founder & CEO
Eventhub

How Sked Social transformed their operations

Sked Social became EventHub's central command center for social media operations, addressing every pain point they'd experienced.

  • Strategic planning over reactive posting: The calendar feature allows them to map out content weeks in advance, ensuring consistent coverage of client events, trade show appearances, and product highlights.
  • Data-driven decisions: Built-in analytics and competitor benchmarking tools revealed that EventHub actually outperformed larger competitors in follower count and engagement—insights that were impossible to gather before.
  • Streamlined content management: The media library integration with their Canva workflow means designs can be uploaded, stored, and reused efficiently across campaigns.
  • Quality control when needed: Approval workflows proved invaluable when working with external consultants, catching potential errors like promoting competitor events instead of client events.

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EventHub's favorite Sked features

Visually plan and auto-post with Sked Social

Calendar planning
‍Visual content scheduling that eliminates gaps and prevents overposting 

Outperform your goals and competitors with Sked Social

Competitor analysis
Benchmarking tools that revealed EventHub's strong performance relative to larger competitors

library feature sked social

Media library
Centralized storage for Canva-created content with easy reference to previous campaigns

The Results: efficiency, quality, and strategic growth

Since implementing Sked Social, EventHub has transformed their social media operations:

  • Saved 10+ hours weekly that were previously spent on manual posting and content scrambling
  • Improved posting consistency through strategic calendar planning
  • Enhanced engagement quality by focusing energy on content creation rather than posting logistics
  • Strengthened client relationships with reliable social media promotion as part of their service offering
  • Gained competitive insights that revealed their strong market position
  • Avoided costly mistakes through approval workflows that caught potential errors

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To learn more about EventHub's ticketing and event management capabilities, visit https://eventhub.net

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