Like many franchises, Spavia’s set-up is both sophisticated and decentralized—with each location operating independently while maintaining the standards of a high-touch, service-driven brand.
Each Spavia location manages its own Facebook and Instagram accounts. But without a central hub to coordinate social media workflows, maintaining a consistent online presence was a challenge.
Franchisees were focused on delivering exceptional guest experiences, making it unrealistic to manually plan and publish 15–25 pieces of content each month.
With dozens of independently managed accounts, the National team had limited visibility into what was being posted and whether it followed brand guidelines.
Even when HQ provided ready-to-use posts, franchisees had to download images, copy captions, and upload manually—making the process slow, error-prone, and easy to skip.
Each month, the central marketing team creates a bank of 15–25 posts tailored to seasonal promotions (like Mother’s Day or their signature facials). These are uploaded to Sked, where franchisees can preview and approve them with a single click.
“Franchisees love how intuitive Sked is. Approving posts takes one click, and then they’re scheduled—it couldn’t be easier.”
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Since adopting Sked Social, Spavia franchisees have significantly increased their post volume, with many now averaging 15–25 posts per month compared to just 5–6 previously.This improved posting consistency has directly impacted brand awareness—and made franchisees more confident to schedule their own local content (like team photos or boutique product highlights), which consistently drive the highest engagement.
