How Spavia saves over 300 hours of manual work every month with Sked Social

“We went from locations posting maybe five times a month, to using all 25 of the posts we provide.”
Siera Griffin, Marketing Specialist at Spavia
400%
increase in posting frequency
300 hrs
saved each month in manual posting
1
central hub

Meet Spavia

  • Business type: Luxury day spa franchise
  • Locations: 60+ across the United States
  • Number of social accounts: 100+
  • Spavia team members using Sked: 80+

Before Sked, Spavia was working hard on social media—but the team was limited by clunky tools and disconnected systems.

Like many franchises, Spavia’s set-up is both sophisticated and decentralized—with each location operating independently while maintaining the standards of a high-touch, service-driven brand. 

Each Spavia location manages its own Facebook and Instagram accounts. But without a central hub to coordinate social media workflows, maintaining a consistent online presence was a challenge.

  • There wasn’t enough time to post consistently. Franchisees were focused on delivering exceptional guest experiences, making it unrealistic to manually plan and publish 15–25 pieces of content each month.

  • There was no easy way to ensure brand consistency. With dozens of independently managed accounts, the National team had limited visibility into what was being posted and whether it followed brand guidelines.

  • The content workflow was too manual to scale. Even when National provided ready-to-use posts, franchisees had to download images, copy captions, and upload them manually—making the process slow, error-prone, and easy to skip.
Not enough time to post consistently.

Franchisees were focused on delivering exceptional guest experiences, making it unrealistic to manually plan and publish 15–25 pieces of content each month.

No easy way to ensure brand consistency.

With dozens of independently managed accounts, the National team had limited visibility into what was being posted and whether it followed brand guidelines.

Content workflow was too manual to scale.

Even when HQ provided ready-to-use posts, franchisees had to download images, copy captions, and upload manually—making the process slow, error-prone, and easy to skip.

We’d visit a spa’s Instagram and see their last post was from months ago. That’s not a good look for a modern brand.”
“
Sierra Griffin, Marketing Specialist
spavia

Sked Social gave Spavia everything they needed to fix their social media workflow—without placing more burden on busy spa owners.

Each month, the central marketing team creates a bank of 15–25 posts tailored to seasonal promotions (like Mother’s Day or their signature facials). These are uploaded to Sked, where franchisees can preview and approve them with a single click.

  • Ready-to-approve workflows: Each post is marked “Ready for Owner Review,” giving franchisees flexibility to approve only what’s relevant to their location.
  • Monthly webinars: Franchisees are walked through the new content at the start of each month and reminded to approve it before it goes live.
  • Unlimited users: Spa team members can be added to Sked, helping franchisees delegate marketing tasks securely and seamlessly

“Franchisees love how intuitive Sked is. Approving posts takes one click, and then they’re scheduled—it couldn’t be easier.”

Spavia’s favorite Sked features

"Our dedicated account manager is fantastic—super responsive and always ready with solutions."

“The approval workflow helps us protect our brand—without micromanaging every location.”

“Franchisees love how intuitive Sked is. Approving posts takes one click, and then they’re scheduled—it couldn’t be easier.”

The results: more posts, less effort

Since adopting Sked Social, Spavia franchisees have significantly increased their post volume, with many now averaging 15–25 posts per month compared to just 5–6 previously.This improved posting consistency has directly impacted brand awareness—and made franchisees more confident to schedule their own local content (like team photos or boutique product highlights), which consistently drive the highest engagement.

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