2025 feeds are flooded with AI filler and algorithm chaos, but engagement isn’t dead—it just moved. This blog breaks down 10 post formats that still stop scrolls, spark comments, and build real community. From POVs to screenshots, here’s your cheat sheet to posting smarter, not just more.
10 Types of Posts That Still Drive Engagement in 2025
(Yes, even with the algorithm mess and AI everywhere)
Let’s cut through the fluff.
2025 is wild. Feeds are flooded. AI is cranking out more content than a sleep-deprived intern with coffee in one hand and ChatGPT in the other. Organic reach is harder to find than a full-strength oat latte after 12pm.
But guess what?
Engagement isn’t dead.
Some types of content still work. Still hook attention. Still stop scrolls. Still spark comments. Still build actual community.
This post is your cheat sheet:
10 post formats that still slap in 2025 — and how to make them work your way.
The Problem: Most Brands Are Posting Just to Post
Let’s be honest. A lot of teams are still stuck in the “just keep the feed alive” phase. Churn, burn, and hope something hits.
But “content calendar maintenance” ≠ actual strategy.
The brands getting engagement in 2025? They’re not just posting. They’re posting with purpose. With clarity. With content built for conversation, not just visibility.
So here’s your reminder: engagement isn’t about shouting louder. It’s about hitting the right nerve at the right time.
1. POV Posts
Why it still works:
People want to see themselves in your content. POV-style posts (especially on TikTok and Reels) help your audience feel seen.
Formats to try:
- “POV: You’re trying to explain ROI to your boss using memes.”
- “POV: You’re the only one in the meeting who actually read the deck.”
Make it yours:
Use your customer’s inner monologue. If it sounds like something they’d say in a group chat, you’re on the right track.
2. Duets / Stitches / Remix Collabs
Why it still works:
TikTok trained the internet to react to content, not just consume it. Stitching, remixing, or dueting gives you permission to ride someone else’s wave (without the full lift of starting from scratch).
Formats to try:
- Duet a trending take with your brand POV
- Stitch a hot take and gently roast it
- Remix a user review with added flair
Pro tip: Sked’s planning tools help you batch remixable content ideas in advance. So you’re not scrambling when a trend hits.
3. “Hot Take” Posts
Why it still works:
Spicy > safe.
Controversial > agreeable.
People don’t comment on lukewarm.
Examples:
- “Carousel posts are ruining Instagram. Here’s why.”
- “You don’t need a community manager. You need a better product.”
- “Threads isn’t dead. You’re just boring.”
Note: You don’t need to be mean—just polarizing with purpose.
4. Comment Fishing Posts
Why it still works:
Ask something so specific that people can’t help themselves. It’s low-effort for the audience and high-impact for your reach.
Examples:
- “First job, worst job. Go.”
- “Name a brand that actually gets social.”
- “If your 2025 content strategy had a theme song, what would it be?”
Bonus tip: Pin the best responses. Tag users back. That’s how engagement snowballs into community.
5. Behind-the-Scenes Chaos
Why it still works:
People are over perfection. Give them the mess. The bloopers. The real.
Polished content might look good.
But unhinged content builds trust.
Examples:
- The rejected campaign ideas
- What actually happened on launch day
- “What we thought we’d post vs. what actually went live”
Pro move: Use BTS to show the humans behind your brand. Especially in stories, reels, and carousels.
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Get Started for FREE6. Screenshots Still Work (Yes, Really)
Why it still works:
They’re native, fast, and feel like something stolen from a group chat. Low-fi > high-concept.
Formats to try:
- Tweets-as-posts
- Slack thread confessions
- Text exchange memes
- Calendar invites gone wrong
Reminder: Don’t just recycle. Remix. Add your take. Brand it your way. Keep it fresh.
7. “Here’s What No One Tells You About ____”
Why it still works:
Everyone loves a peek behind the curtain. This is content that teaches, reveals, or calls BS.
Examples:
- “Here’s what no one tells you about building a brand on TikTok.”
- “No one talks about how hard managing creators actually is.”
- “What no one tells you about B2B engagement hacks.”
Add value, add context, don’t gatekeep. That’s the rule.
8. The “Thing We Learned the Hard Way” Post
Why it still works:
Storytelling meets vulnerability. When brands admit mistakes, people lean in. Because it feels real.
Examples:
- “We spent $10k on ads. Here’s what didn’t work.”
- “Why our launch flopped (and how we recovered).”
- “We ghosted our audience for 2 months. Big mistake.”
The twist: Always bring it back to a win, a lesson, or a next step.
9. Creator-Style Front Cam Rants
Why it still works:
Still the most engaging format on TikTok and Reels. No studio. No script. Just energy.
Try this format:
“Hey, I know no one asked, but here’s something your marketing team needs to hear…”
(Then drop your niche insight.)
Big brands are now hiring creators just to do this. Why? Because it works.
10. Mini-Docs / Narrated Visual Storytelling
Why it still works:
Yes, it takes more effort—but when done right, these pieces get saved, shared, and remembered.
Examples:
- “The story behind our viral launch”
- “How we rebranded in 48 hours”
- “Meet the person who inspired our product”
Bonus: Chop it up. Repurpose it. Post the full, and then slice it for weeks.
So, What’s the Real Secret?
Engagement in 2025 isn’t about gaming the algorithm.
It’s about knowing your audience better than anyone else.
What makes them laugh?
What makes them rage-click?
What would they send to a friend?
Then post that.
Over and over and over.
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