Social Listening | Sked Social

Trusted by world-class brands

Constant algorithm changes. New content formats every other week. A follower base that barely sees your posts. Sound familiar?

No marketing channel shifts as fast as social. And in 2025, figuring out what your audience actually wants can feel impossible.

Put a finger down if you:

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Dread social reports.

Because engagement is at an all-time low, reach is unpredictable, and let’s not even talk about follower growth.

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Are out of content ideas.

Because trends are a moving target, and nothing seems to stick anymore.

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Struggle to prove social’s value.

Even though you know your social team’s creativity has the power to elevate your brand.

In 2025, better insights = a better social strategy.

Without deeper insights, you’re making content decisions in the dark—and struggling to prove social’s value.

But what if you had a clear, data-backed roadmap instead?

It’s time to go beyond reach and engagement. Start tracking sentiment, spotting trends before they explode, and understanding who your audience really is.

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Know exactly what your audience is thinking

Likes and comments only tell part of the story. You need to spot brand perception shifts before they escalate—and double down on the content that’s sparking positive changes.

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See who’s engaging with your content—even if they’re not following you

If only 5% of your followers see your posts… who’s everyone else? You need to know who’s in your entire audience, not just your follower list.

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Deliver game-changing industry trend predictions that could only be discovered on social

A good social media strategy could be the difference between developing an industry-changing product—or racing to play catch up because your competitor beat you to it.

Social Listening gives you deeper insights

—so you can turn your social strategy into your brand’s most important asset.

Track brand sentiment ✅

Visualize how your audience feels about your brand at-a-glance, so you can track the impact of your brand and content decisions.

See daily sentiment shifts across all your channels in one simple graph, and monitor for trends.

Pinpoint exactly which content or campaigns spark love or backlash, so you can double down on what works.

Easily spot your loudest supporters—or haters—so you can build strategic relationships.

See how gender differs across each social channel

Know your audience ✅

You’re not just marketing to followers—you’re marketing to everyone who sees your content. Get the full picture of your entire audience.

Track audience breakdowns by country, city, timezone, age, and gender—so you know exactly who’s watching.

Understand when your brand content is being viewed—and by whom.

Spot the channels where your ideal audience already is—so you can stop wasting time on the wrong platforms.

Beat your competitors ✅

Monitor where your competitors are winning—and tanking—so you can stay one step ahead.

Benchmark your performance against individual competitors, or group them to create an industry benchmark.

Track your competition's audience, content, engagement and posting habits, so you can identify their weak spots.

Monitor competitor trends over time to predict their next move before they make it.

Outperform your goals and competitors with Sked Social

Deliver slick insights ✅

Share game-changing learnings with stakeholders in slick reports that take seconds to make.

Download presentation-ready PDF reports in one click.

Build custom reports with on-point AI commentary that you can ship as is or fine-tune with your own insights.

Keep leaders and clients in the loop by sharing view-only access to relevant dashboards with a link that expires when you want it to.

What you’ll get with Sked

Unlimited users

Why should you pay double, triple, quadruple, or more, just so your whole team can use the tool you’re paying for?

Powerful insights and analytics with Sked Social

We'll listen to—and act on—your feedback

Our team is nimble, meaning that if you make a suggestion for Sked, we’ll bring it up straight away internally, and figure out how we can make it work.

24/7 human support

Our team is spread around timezones, so you can get help, from an actual human, within minutes.

A dedicated support person

No more being passed from one agent to the next, explaining your problem again and again. You’ll be assigned one customer success manager, who you’ll get to know.

Complete SOC 2 and GDPR compliance

Sign up with confidence knowing our tool has the highest level of security adherence.

Hear it from our customers

“Sked has saved us hours every week. Between streamlined reporting, faster insights, and clear visualizations, it’s the kind of tool you wonder how you ever worked without. Total game-changer.”

Celine

Social Guppy

“We love the new sentiment feature - and our clients do too! It adds another perspective that demonstrates how our social media is connecting with the audience on an emotional level rather than just numbers. As we know, social media is social, and building a community is so important for all of us, from ecom brands to services, personal brands to not-for-profits. Sentiment gives us more insight into this.”

Katie

Cake Marketing

“Sked’s Social Listening tool has completely changed the way we approach content. We’re no longer guessing what our audience wants—we’re tapping into real conversations and trends in real time. It’s become an essential part of our strategy.”

Mick

AME Group

Social media managers who win in 2025 are the ones who listen

Book a demo

I've used most social media management tools, including HootSuite, Later, Content Cal, and Sprout, and I'm consistently blown away by the robustness and value of Sked Social.”

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Janessa S.

Small Business

“Unlimited user seats are a huge benefit, helping us meet the internal needs of our dynamic team. Sked is the perfect fit for our agency!”

Georgia B.

Agency

Ready to try Sked Social?
We’re here to help!

Book a demo and start a free trial today—our team will help you import all your previous data, and give you and your team all the onboarding and training assistance you need.