Introducing Social Listening

Finally, hard data on how your audience actually feels about your brand and content, giving you the clarity to build a social strategy that works.
Sked Social textures

Trusted by world-class brands

Constant algorithm changes. New content formats every other week. A follower base that barely sees your posts. Sound familiar?

No marketing channel shifts as fast as social. And in 2025, figuring out what your audience actually wants can feel impossible.

Put a finger down if you:

🔴
Dread social reports.
Because engagement is at an all-time low, reach is unpredictable, and let’s not even talk about follower growth.
🔴
Are out of content ideas.
Because trends are a moving target, and nothing seems to stick anymore.
🔴
Struggle to prove social’s value.
Even though you know your social team’s creativity has the power to elevate your brand.

In 2025, better insights = a better social strategy.

Without deeper insights, you’re making content decisions in the dark—and struggling to prove social’s value.
But what if you had a clear, data-backed roadmap instead?
It’s time to go beyond reach and engagement. Start tracking sentiment, spotting trends before they explode, and understanding who your audience really is.
Know exactly what your audience is thinking
Likes and comments only tell part of the story. You need to spot brand perception shifts before they escalate—and double down on the content that’s sparking positive changes.
See who’s engaging with your content—even if they’re not following you
If only 5% of your followers see your posts… who’s everyone else? You need to know who’s in your entire audience, not just your follower list.
Deliver game-changing industry trend predictions that could only be discovered on social
A good social media strategy could be the difference between developing an industry-changing product—or racing to play catch up because your competitor beat you to it.

Social Listening gives you deeper insights

—so you can turn your social strategy into your brand’s most important asset.

Track brand sentiment ✅

Visualize how your audience feels about your brand at-a-glance, so you can track the impact of your brand and content decisions.
See daily sentiment shifts across all your channels in one simple graph, and monitor for trends.
Pinpoint exactly which content or campaigns spark love or backlash, so you can double down on what works.
Easily spot your loudest supporters—or haters—so you can build strategic relationships.
Track performance with Sked Social
See how gender differs across each social channel

Know your audience ✅

You’re not just marketing to followers—you’re marketing to everyone who sees your content. Get the full picture of your entire audience.
Track audience breakdowns by country, city, timezone, age, and gender—so you know exactly who’s watching.
Understand when your brand content is being viewed—and by whom.
Spot the channels where your ideal audience already is—so you can stop wasting time on the wrong platforms.

Beat your competitors ✅

Monitor where your competitors are winning—and tanking—so you can stay one step ahead.
Benchmark your performance against individual competitors, or group them to create an industry benchmark.
Track your competition's audience, content, engagement and posting habits, so you can identify their weak spots.
Monitor competitor trends over time to predict their next move before they make it.
Outperform your goals and competitors with Sked Social

Deliver slick insights ✅​

Share game-changing learnings with stakeholders in slick reports that take seconds to make.
Download presentation-ready PDF reports in one click.
Build custom reports with on-point AI commentary that you can ship as is or fine-tune with your own insights.
Keep leaders and clients in the loop by sharing view-only access to relevant dashboards with a link that expires when you want it to.

What you’ll get with Sked

Unlimited users with Sked Social

Unlimited users

Why should you pay double, triple, quadruple, or more, just so your whole team can use the tool you’re paying for?
Powerful insights and analytics with Sked Social

We'll listen to—and act on—your feedback

Our team is nimble, meaning that if you make a suggestion for Sked, we’ll bring it up straight away internally, and figure out how we can make it work.
24/7 human support around the globe

24/7 human support

Our team is spread around timezones, so you can get help, from an actual human, within minutes.
A dedicated support person with Sked Social

A dedicated support person

No more being passed from one agent to the next, explaining your problem again and again. You’ll be assigned one customer success manager, who you’ll get to know.
SOC 2 and GDPR compliance

Complete SOC 2 and GDPR compliance

Sign up with confidence knowing our tool has the highest level of security adherence.

Hear it from our customers

“Sked has saved us hours every week. Between streamlined reporting, faster insights, and clear visualizations, it’s the kind of tool you wonder how you ever worked without. Total game-changer.”
Celine
Social Guppy
“We love the new sentiment feature - and our clients do too! It adds another perspective that demonstrates how our social media is connecting with the audience on an emotional level rather than just numbers. As we know, social media is social, and building a community is so important for all of us, from ecom brands to services, personal brands to not-for-profits. Sentiment gives us more insight into this.”
Katie
Cake Marketing
“Sked’s Social Listening tool has completely changed the way we approach content. We’re no longer guessing what our audience wants—we’re tapping into real conversations and trends in real time. It’s become an essential part of our strategy.”
Mick
AME Group

Social media managers who win in 2025 are the ones who listen

Book a demo

Social Listening across our plans

Professional

Start free trial

Enterprise

Book a call
Sked Home
Dashboard
Essentials
Professional
Enterprise
Dashboard
Essentials

Professional

Enterprise

Summary
Brand Sentiment
Essentials

Professional

Enterprise

Brand Sentiment
Essentials
Professional
Enterprise
Audience
Essentials

Professional

Enterprise

Audience
Essentials
Professional
Enterprise
Competitors
Competitors
Essentials
Professional
Enterprise
Keywords
Essentials

Professional

Enterprise

Keywords
Essentials
Professional
Enterprise
Brand Sentiment
Brand Mentions
Essentials

Professional

Enterprise

Brand Mentions
Essentials
Professional
Enterprise
Public Sentiment
Essentials

Professional

Enterprise

Public Sentiment
Essentials
Professional
Enterprise
Labels
Essentials
Professional
Enterprise
Labels
Essentials

Professional

Enterprise

Keywords
Keyword Analysis
Essentials
Professional
Enterprise
Keyword Analysis
Essentials

Professional

Enterprise

Audience
Geography
Essentials

Professional

Enterprise

Geography
Essentials
Professional
Enterprise
Demographics
Essentials
Professional
Enterprise
Demographics
Essentials

Professional

Enterprise

Competitors
Analysis
Essentials
5

Professional

10

Enterprise

20
Analysis
Essentials
5
Professional
10
Enterprise
20
Engagement
Essentials
5

Professional

10

Enterprise

20
Engagement
Essentials
5
Professional
10
Enterprise
20
Posts
Essentials
5
Professional
10
Enterprise
20
Posts
Essentials
5

Professional

10

Enterprise

20
I've used most social media management tools, including HootSuite, Later, Content Cal, and Sprout, and I'm consistently blown away by the robustness and value of Sked Social.”
Janessa S.
Small Business
“Unlimited user seats are a huge benefit, helping us meet the internal needs of our dynamic team. Sked is the perfect fit for our agency!”
Georgia B.
Agency

Ready to try Sked Social?
We’re here to help!

Book a demo and start a free trial today—our team will help you import all your previous data, and give you and your team all the onboarding and training assistance you need.
Book a demo

You got questions, we've got answers

Which platforms are supported in social listening?

Social listening will support Instagram, Facebook, LinkedIn, TikTok, YouTube and Google Reviews. The support may vary across the brand sentiment, audience and competitor sections of social listening with social platforms making different data available.

What integrations does the Library support?

  • Zapier: Automate uploads from other apps (e.g. auto-pull images from an FTP server or other app in your design workflow).
  • Google Drive & Dropbox: Connect directly to shared folders and upload assets to your collections.
  • Google Chrome Extension: Save images from any website directly to your library by right-clicking → “Add to collection.”
  • What can you do in the image and video editor?

    Inside the video editor, you can:

    • Trim and split video clips
    • Crop and resize
    • Rotate
    • Add text, stickers, and overlays
    • Adjust colors (brightness, contrast, saturation, etc.)
    • Apply creative filters and effects
    • Add intro/outro templates
    • Export directly back to your Library

    Inside the image editor you can: 

    • Crop, resize, and rotate
    • Full creative editing with timelines.
    • Add text, shapes, and stickers
    • Adjust colors and exposure
    • Apply filters and overlays
    • Direct export back to Library

    Will my whole team be able to collaborate on edits?

    Yes! Your whole team, including external contractors or clients can be invited to share feedback, track changes, and approve edits. No more lost files or outdated versions—everyone stays in sync.