The Ultimate Guide to Instagram UGC (User-Generated Content) Marketing

Latest articles

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  Brand awareness and loyalty

  Using Reels to Generate ‘Know, Like and Trust’ (with Examples)

  • 5 Minutes
  • •
  • Updated 9 Apr 2021

  Not sure why your Instagram Reels aren’t getting results? These examples demonstrate the three qualities your content marketing needs to drive business.

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  Brand awareness and loyalty

  Instagram SEO: How to Optimize Instagram Account for SEO in 2021

  • 11 Minutes
  • •
  • Updated 18 Dec 2020

  Discover how to optimize Instagram accoung and content for SEO and boost your brand’s discoverability

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  Brand awareness and loyalty

  Customer Service on Instagram: The Complete Guide

  • 11 Minutes
  • •
  • Updated 19 Nov 2020

  When was the last time you’ve talked to a brand on social media? Would you like to learn how to use that experience to improve your brand’s customer service on Instagram? In this article, I’ll show you how to use Instagram to

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  Brand awareness and loyalty

  Google My Business: What it is and how to use it

  • 11 Minutes
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  • Updated 9 Sep 2020

  Manage your business’s Google listing with Google My Business and ensure that your customers have reliable information about your business straight from the source.

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  Brand awareness and loyalty

  Instagram Blue Check: How to Get Verified on Instagram in 3 Easy Steps

  • 6 Minutes
  • •
  • Updated 10 Aug 2020

  Want to get verified on Instagram? Learn how the Instagram verification works and how you can get the Instagram blue check on your profile.

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  Brand awareness and loyalty

  How to Create Beautiful Instagram Highlight Covers

  • 7 Minutes
  • •
  • Updated 31 Jul 2020

  Discover how to create and add amazing, custom Instagram highlight covers to your stories.

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  Brand awareness and loyalty

  Why Your Post’s Instagram Location Matters

  • 4 Minutes
  • •
  • Updated 12 Apr 2020

  Instagram location is a great (and easy) way to make sure you’re being found by high-value followers – here’s how to get the most from it.

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  Brand awareness and loyalty

  How to Choose and Change Your Instagram Profile Picture

  • 7 Minutes
  • •
  • Updated 2 Apr 2020

  Did you know that your Instagram profile is the window into your brand? Your profile picture, on the other hand, is where audiences start to decide how they feel about you.

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  Brand awareness and loyalty

  How to Make and Use Instagram Story Highlights

  • 12 Minutes
  • •
  • Updated 23 Jul 2019

  Learn what Instagram story highlights are, and how you can create custom highlights covers for your Instagram profile. We also share creative cover ideas!

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  Brand awareness and loyalty

  15 Examples of Big Brands Using User-Generated Content and How to Adapt Them for Your Campaign

  • 12 Minutes
  • •
  • Updated 12 Jul 2019

  This is how the biggest brands get the best customers to sell on their behalf.

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  Brand awareness and loyalty

  Should Brands Be Authentic or Aspirational on Instagram?

  • 8 Minutes
  • •
  • Updated 27 May 2019

  What’s more important in what we post on Instagram: authenticity or perfection? Most of us would probably answer the former without thinking twice. Of course, it’s better to just be yourself, right? The “just be yourself” credo feels natural to extend beyond

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  Brand awareness and loyalty

  11 amazing hashtag research tools you need for Instagram

  • 16 Minutes
  • •
  • Updated 2 Feb 2022

  Hashtags are the not-so-secret, magical ingredient for success on Instagram, helping brands and marketers boost their reach and engagement, grow their followers, and generate more leads and conversions. Make hashtag research easy with tools to give you the best, most relevant hashtags for your posts.

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  Brand awareness and loyalty

  How to Use Hashtags Effectively

  • 7 Minutes
  • •
  • Updated 1 Apr 2019

  Wondering what hashtags should adorn your latest posts? See what #hashtagstrategy you should be using so you can get found on the feed.

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  Brand awareness and loyalty

  Hashtags for Instagram – Fresh for 2022

  • 18 Minutes
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  • Updated 17 Jan 2023

  Are you intrigued by Instagram hashtags? You should be; Instagram posts that use at least one #hashtag get 12.6% more engagement. Hashtags are an incredibly powerful tool on social media – but only if you use them strategically. If you’re wondering how to use hashtags on Instagram to boost your content, read on!

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  Brand awareness and loyalty

  [Infographic] The Best Instagram Hashtag Tips for Social Media Managers

  • 2 Minutes
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  • Updated 11 Feb 2022

  As a busy Social Media Manager, it’s important you know the best Instagram hashtag tips – in the shortest amount of time. One day, the hashtags you use might help you connect with new consumers. But after a couple of days, the

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  Brand awareness and loyalty

  The Caption Writing Formula That Helped This Social Media Agency Increase Instagram Engagement by 130%

  • 9 Minutes
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  • Updated 25 Jan 2019

  You’ve sat down at your desk, looked at a blank screen and dreamed… ‘if only a caption writing formula existed!’ Thinking up new, exciting and engaging captions can be the worst. Sometimes it takes hours. And even then, you might’ve only created

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  Brand awareness and loyalty

  Glossier Marketing Decoded: How To Instagram Like Glossier

  • 12 Minutes
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  • Updated 24 Mar 2022

  Ask a room full of marketing experts to name one brand that they think does social media right, and someone is sure to mention this one: Glossier. The beauty brand was started in 2014 by former Vogue staffer, Emily Weiss. After starting

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