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Labels, powered by Sked’s Captivate AI, analyzes past posts and distills them into common topics and themes based on the intent of the content.
Think being a social media manager is all about posting cute cat videos? Think again. Behind every viral post lies a meticulous strategy, countless hours of data analysis, and the constant challenge of staying ahead of the curve.
From content fatigue to the pressure of delivering quantifiable ROI, social media managers face a myriad of challenges every day. In fact, a survey by Hubspot in 2023 found more than one-fifth of marketers had issues generating fresh, engaging content that resonates, and measuring its effectiveness.
To help social media marketers solve these challenges, we’re excited to unveil Labels - not just a feature but a tool designed to tackle these pain points head-on with the power of AI.
Brainstorm more, in less time
Even the best of us would find brainstorming new ideas from scratch a daunting task at times. With Labels, you’ll never need to start off on a blank canvas.
Labels, powered by Sked’s Captivate AI, analyzes past posts and distills them into common topics and themes based on the intent of the content. It then formulates four recommended content pillars to kickstart your ideation process. If you like what you see, give your content pillar a name/label and save it to your list.
Want to build up new content pillars or campaigns? Simply give Captivate a descriptive label that represents your concept e.g. “Organic Ingredients”, and additional information for context such as your brand information, targeted outcomes and topics of interest. Then, sit back and let AI do the brainstorming. It's ideation made efficient.
Schedule content that aligns with your content pillars
After establishing your content pillars and campaigns using Labels, Captivate AI will suggest topics for each content pillar and campaign in your list so you can easily plan posts that align with the intent of your pillars and campaigns.
Avoid content repetition and maintain consistency
Social Media Managers often grapple with the challenge of unintentional content repetition, a practice that can lead to stagnation and disinterest among the audience. Tagging your content with content pillar and campaign labels allows you to better categorize and organize posts. This not only reduces the likelihood of repetitive content but also ensures that new content is consistent with established pillars.
Spend less and get more with Sked Social
Get everything social schedulers are missing without writing a blank check for an enterprise platform. AI-integrated tools, custom collaboration and approval workflows, deep analytics and insights, and real auto-posting to more platforms — it’s all here.
Get Started for FREEMake better content decisions
Curious about the impact of your content strategy? Labels allows you to report on your content performance across content pillars and campaigns.
Compare content pillars and see what themes and topics are resonating with your audience. Dive into each pillar or campaign to see which of your social media channels are driving the most performance.
Get started with Labels
If you’re a Sked Professional or Enterprise customer, start saving time on content ideation and planning today. Sked Enterprise users also have access to Labels reporting for in-depth analysis of content performance across pillars and campaigns. And with unlimited users included in both plans, you and your collaborators can work seamlessly together on content ideation, planning and scheduling, on the same dashboard.
New to Sked? Sign up for a free 7-day trial on our Professional and Enterprise plan to get started with Labels now.