Influencers are out, affiliates are in: the new creator economy playbook

October 2, 2025

Likes don’t pay bills, but sales do. The creator economy is shifting from influencers chasing vanity metrics to affiliates driving real revenue. This piece breaks down why affiliates are winning, how platforms are fueling the shift, and what it means for both brands and creators in 2025.

Continue Reading
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Filter by Category
Reset
Social Strategy

Social SEO: how people are finding brands on TikTok and LinkedIn instead of Google

October 1, 2025

“Google it” isn’t the default anymore. From TikTok tutorials to LinkedIn recommendations, people are searching inside their feeds — and finding brands through creators, conversations, and content that feels real. This piece unpacks why Social SEO is taking over and how brands can adapt to stay discoverable in 2025.

Q&A

Q&A with Kendyl Vanscoy from Liquid Death

September 29, 2025

From 400mg of caffeine to a DM reply from Khloé Kardashian, Kendyl Vanscoy keeps it unfiltered in this Q&A. As Liquid Death’s Social Media Manager, she shares her hot takes on TikTok turning into QVC, the underrated skill every marketer forgets, and why she’d never ban cringe trends (they make the internet fun).

Social Strategy

Why organic reach is tanking again (and how smart brands are adapting)

September 28, 2025

Every few years, marketers declare organic reach dead — and every time, they’re half-right. Platforms shrink distribution, content floods the feed, and dashboards go red. This piece breaks down why organic reach keeps dropping, and how the smartest brands are adapting with community, creators, and content that actually cuts through.

Social Strategy

From employee to influencer: why your staff might be your strongest channel

September 27, 2025

Your employees might be the most powerful marketing channel you’re not using. In a world where people trust people over logos, staff creators are driving more reach, more engagement, and more authentic storytelling than brand accounts ever could. This piece breaks down why amplifying your team beats chasing influencers — and how it builds culture, community, and credibility all at once.

Social Strategy

How AI is reshaping social media teams (and which roles are safe)

September 24, 2025

AI has already changed how social teams draft, design, and schedule. But it’s not coming for every job. This piece breaks down where automation is replacing repetitive tasks, which human roles are more valuable than ever, and why a new “AI ops” role is starting to emerge inside marketing teams.

Q&A

Q&A with Naomi Gaeng from Sked Social

September 23, 2025

From Frozen songs on repeat to banning low-rise jeans forever, Naomi Gaeng keeps it real in this week’s Q&A. She shares her go-to comfort food, the underrated social skill every creator needs, and why TikTok beats Instagram for creative discovery. Plus, a strong take on LinkedIn’s biggest ick.

Social Strategy

The Posting Frequency Myth: Why Daily Isn’t Always Better

September 19, 2025

Real talk: the algorithm doesn’t reward volume. Your audience doesn’t crave noise, and you, dear social manager, deserve a posting rhythm that works smarter, not harder.

Social Strategy

11 creators who monetised the weirdest niches imaginable

September 17, 2025

Not every creator wins in beauty, gaming, or fashion. Some strike gold in the strangest corners of the internet — like whispering into mics, power-washing driveways, or even streaming themselves asleep. These 11 creators prove that if you commit, even the weirdest niche can pay.

Social Strategy

How to Create a Consistent Brand Voice Across Channels

September 17, 2025

A consistent brand voice doesn’t have to mean sounding identical across every channel. It’s about creating a personality that’s instantly recognizable, even when you fit it to each platform.

Q&A

Q&A with Katy Pilar from Intuit Mailchimp

September 15, 2025

From fangirling her favorite creators to serving hot takes on LinkedIn cringe, Katy Pilar keeps it refreshingly real. She swears by TikTok, pasta in all forms, and the quiet superpower of personal brand. Dive into her Q&A for sharp insights, sneaky hacks, and a few laughs along the way.

Social Strategy

12 weirdest things brands have tried to sell on social media

September 12, 2025

Social media has seen brands sell some truly unhinged products — KFC firelogs, Tesla tequila, IHOP perfume, even toilet paper NFTs. Some flopped, some went viral, and all of them prove one thing: weird wins online. Here are the 12 strangest brand stunts the internet will never forget

Social Strategy

10 brands that quietly deleted their most embarrassing posts

September 11, 2025

Brands love to hit delete when a post goes sideways—but the internet never forgets. From tone-deaf campaigns to copy-paste fails, these are the most embarrassing brand posts that quietly disappeared from feeds (but not from memory). Screenshots really are forever.

Q&A

Q&A with Robin O'Connell from LinkedIn

September 8, 2025

Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands he’s vibing with right now.

Social Strategy

10 social media trends that will be dead by next year

September 4, 2025

Social media trends burn bright, die young, and leave your feed looking dated. From LinkedIn cry selfies to TikTok voice filters, these once-hot tactics are already over. Here are 10 trends you should bury before they bury your brand.

Social Strategy

11 things only Social Media Managers will understand

September 2, 2025

Social media management isn’t just a job — it’s an extreme sport. Between Friday crisis emails, clients demanding viral magic, and algorithms that betray you overnight, only the real ones know the chaos. Here are 11 truths every social media manager will read and say: same.

Marketing Strategy

The Marketing Audit That Changed Everything: How to Uncover What's Really Broken

September 2, 2025

Marketing audits aren’t glamorous. They’re messy, uncomfortable, and usually reveal some hard truths. But if you want to reset your strategy, they’re non-negotiable. At Sked, our team of three recently hit pause to rethink our marketing. Step one? A full audit of our strategy. Here’s what we did, what we found, and what you can take away for your own team.

Q&A

Q&A with Rich Henson from Sked Social

September 1, 2025

From defending Instagram memes to confessing his camera roll is basically a cat gallery, Rich Henson keeps it real in this Sked Social Q&A. He drops underrated advice on creative risk-taking, the tool that changed how he works, and why leaning into the cringe is the only way to survive LinkedIn.

Social Strategy

6 social media features that exist only to sell you ads

August 28, 2025

Every shiny “creator tool” comes wrapped in PR fluff about empowerment and discovery — but the reality is far less noble. Instagram Shopping, TikTok Promote, LinkedIn InMail… they weren’t built to help you. They were built to make platforms more money. Here are six features that prove social media innovation is really just ad tech in disguise.

Social Strategy

Burn it down and start over: what would you post if you had zero followers?

August 27, 2025

What would you post if your brand had zero followers and no baggage holding you back? This piece is a wake-up call for social media managers tired of safe, predictable content. It’s time to burn down the templates, reclaim your voice, and start posting like no one’s watching.

Marketing Strategy

Why We Hit Pause and Rebuilt Our Strategy

August 26, 2025

Hitting pause on your marketing isn’t a failure—it’s a strategy. We hit pause, reset the playbook, and we’re taking you behind the scenes. Read why we stopped doing everything to focus on what actually works.

Social Strategy

10 weird TikTok products that somehow ended up in our carts

August 26, 2025

TikTok isn’t just viral dances and trending sounds — it’s the world’s most chaotic shopping channel. One minute you’re laughing at a dog video, the next you’ve dropped $47 on a desk vacuum you absolutely didn’t need.

Q&A

Q&A with Sebastian Neylan from Up

August 25, 2025

From MySpace nostalgia to Duolingo obsession, this Q&A with Up’s Head of Growth, Sebastian Neylan, is full of dad-life humor, product geekery, and spicy takes. Discover what’s clogging his camera roll, which brands he rates right now, and the DM that changed his life. It’s a mix of fun, insights, and a little too much Sriracha.

Q&A

Q&A with Renee Buckingham

August 19, 2025

Renee Buckingham is a presenter and content creator who knows how to mix personality with storytelling. From her overflowing camera roll to her unfiltered take on social media, she brings a perspective that’s equal parts fun and sharp.

Social Strategy

10 types of posts that still drive engagement in 2025

August 18, 2025

2025 feeds are flooded with AI filler and algorithm chaos, but engagement isn’t dead—it just moved. This blog breaks down 10 post formats that still stop scrolls, spark comments, and build real community. From POVs to screenshots, here’s your cheat sheet to posting smarter, not just more.

Reclaim your downtime with Sked Social

Start free trialBook a demo