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Instagram's API doesn't allow third-party tools to add audio to Reels. That's not a Sked limitation, it's a platform-wide restriction. Here's how Sked changes that.
From a 2M-view TikTok with zero brief to a strong belief in “winning the comments,” Xavier Lynch breaks down why authenticity, not imitation, is the real growth strategy on social right now.
Reel straight from your desktop - In Sked Social.
Instagram presence is the term used to describe how immediate, actionable, and personal your Instagram feed feels - and everyone's doing it wrong.
Hayley Westoby breaks down the power of picking a side, staying consistent when nothing’s happening, and creating content that actually earns engagement, not just impressions.
Creative Director Sophie Sue Forsythe shares why less fluff, stronger visuals, and knowing your audience beats overthinking content every time.
Update the Sked mobile app and run your social workflows wherever work happens.
“Ten mediocre posts a week will never outperform three brilliant ones. The moment I stopped obsessing over posting cadence and started focusing on whether each piece of content actually had something to say, everything changed.”
Founder-led updates on LinkedIn. Fast-cut, problem-solution videos on TikTok. And a ruthless focus on answering one question: why should the audience care? Head of Marketing Kaitlin Howard breaks down the social strategies that actually drive traction, why repeatable content…
Donella Beckton believes the best social content doesn’t try to look perfect: it shows the real people behind the brand. In this Q&A, the CELOTTI MARKETING leader explains why authentic video, meaningful engagement, and clear positioning outperform polished but forgettable…
Measuring your performance is only half of what it takes to be successful on Instagram - you also need clear goals. Here's how to find and make those goals.
Sophie Lyall has doubled down on keeping content real in 2026, resisting the urge to automate creativity and instead focusing on voice, instinct, and strategy. From caring about different metrics depending on the brand, to rejecting the ‘post every day’ myth, she’s clear on one…
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