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The Sked Social blog

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Q&A··4 min read

Q&A with Sophie Hill

Sophie Hill doesn’t care about posting more. She cares about posting better. From turning 1-star reviews into standout content to doubling down on employee-generated content in a world of kiosks and online orders, her approach is simple: be human, be a little unserious, and…

Lach Bradford

Q&A··2 min read

Q&A with Matt Box

From pretending to launch an OnlyFans to get hired to calling out lazy trend-following, Matt Box breaks down the social strategies that actually move people, not just metrics.

Lach Bradford

Q&A··2 min read

Q&A with Hayley Westoby

Hayley Westoby breaks down the power of picking a side, staying consistent when nothing’s happening, and creating content that actually earns engagement, not just impressions.

Lach Bradford

Q&A··4 min read

Q&A with Natalie Lasance

“Ten mediocre posts a week will never outperform three brilliant ones. The moment I stopped obsessing over posting cadence and started focusing on whether each piece of content actually had something to say, everything changed.”

Lach Bradford

Q&A··2 min read

Q&A with Kaitlin Howard

Founder-led updates on LinkedIn. Fast-cut, problem-solution videos on TikTok. And a ruthless focus on answering one question: why should the audience care? Head of Marketing Kaitlin Howard breaks down the social strategies that actually drive traction, why repeatable content…

Lach Bradford

Q&A··3 min read

Q&A with Donella Beckton

Donella Beckton believes the best social content doesn’t try to look perfect: it shows the real people behind the brand. In this Q&A, the CELOTTI MARKETING leader explains why authentic video, meaningful engagement, and clear positioning outperform polished but forgettable…

Lach Bradford

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