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Emma-Jaye Zappacosta has spent more than a decade working in social media, and her perspective cuts through a lot of the noise currently flooding the industry. In this Q&A, she talks about why brands need to stop treating posting as the finish line, how comment sections have…
There’s a lot of content being made right now. Most of it looks the same. Same formats. Same ideas. Same AI-assisted variations of what’s already worked for someone else. Camille Safadi’s approach is a bit different. Find what resonates, double down on it, and evolve it instead…
Sophie Hill doesn’t care about posting more. She cares about posting better. From turning 1-star reviews into standout content to doubling down on employee-generated content in a world of kiosks and online orders, her approach is simple: be human, be a little unserious, and…
From pretending to launch an OnlyFans to get hired to calling out lazy trend-following, Matt Box breaks down the social strategies that actually move people, not just metrics.
Instagram's API doesn't allow third-party tools to add audio to Reels. That's not a Sked limitation, it's a platform-wide restriction. Here's how Sked changes that.
From a 2M-view TikTok with zero brief to a strong belief in “winning the comments,” Xavier Lynch breaks down why authenticity, not imitation, is the real growth strategy on social right now.
Reel straight from your desktop - In Sked Social.
Instagram presence is the term used to describe how immediate, actionable, and personal your Instagram feed feels - and everyone's doing it wrong.
Hayley Westoby breaks down the power of picking a side, staying consistent when nothing’s happening, and creating content that actually earns engagement, not just impressions.
Creative Director Sophie Sue Forsythe shares why less fluff, stronger visuals, and knowing your audience beats overthinking content every time.
Update the Sked mobile app and run your social workflows wherever work happens.
“Ten mediocre posts a week will never outperform three brilliant ones. The moment I stopped obsessing over posting cadence and started focusing on whether each piece of content actually had something to say, everything changed.”
Schedule, publish, listen and report in one place, with login-free approvals for every stakeholder and client. Try Sked free for 14 days, no credit card required.
