Instagram Marketing KPIs: The 2026 Guide to Measuring What Matters
Measuring your performance is only half of what it takes to be successful on Instagram - you also need clear goals. Here's how to find and make those goals.
The Sked Social blog
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Q&A with Sophie Lyall
Sophie Lyall has doubled down on keeping content real in 2026, resisting the urge to automate creativity and instead focusing on voice, instinct, and strategy. From caring about different metrics depending on the brand, to rejecting the ‘post every day’ myth, she’s clear on one…
Instagram Organic Growth Strategy: The 2026 Playbook
Drive explosive Instagram organic growth in 2026 with our expert strategy guide. Learn how to work with the latest algorithm updates, master short-form video, and build a loyal community without spending a dime on ads.
Brand-Smart AI: Why Context Matters More Than Content Generation
Most brands are using AI the same way: Open ChatGPT. Type a prompt. Copy the output. Maybe edit it a little. Paste it into their scheduler. The result? Content that's technically fine but strategically worthless. It hits all the right formats: hooks, storytelling structure,…
10 Best Hootsuite Alternatives for 2026 (Free & Paid)
Need an alternative to Hootsuite with lower pricing, more features, or better support for visual channels like Instagram? Here are Hootsuite's top 10 competitors in 2025.
Q&A with Tess Maystone
In this Q&A, Tess Maystone breaks down the mindset behind a 5.8 million-view TikTok for Krispy Kreme SA, why being “edgy” online can quietly damage brand relationships, and why trust, not impressions, is the metric that actually matters. From niche creative risks to the…
Introducing Sked Ideas, Your Creative Operating System for Social Media
We are thrilled to announce Sked Ideas: A dedicated, end-to-end creative workspace built directly into your publishing workflow. This is your new Creative Operating System. Let’s take a deep dive into how it works.
Q&A with Pamela Obeid
In this Q&A, Social Lead Pamela Obeid shares why brand recognition matters more than short-term spikes, why younger voices in the room are often the smartest ones to listen to, and why the best content never feels like an ad. It feels like it belongs. From championing unified…
Instagram Hashtag Research: The 2026 Guide to Reach & SEO
To get that sweet organic reach your brand deserves, you need to be on-point with your hashtag game.
The Complete Guide to Campaign Planning for Social Media
The secrets to high-impact social media campaigns with this comprehensive, step-by-step guide. Learn how to set goals, choose platforms, craft content, and measure results.
Q&A with Eloise Vodicka
This year, Eloise Vodicka stopped chasing polish and started doubling down on what actually connects: real stories, real people, and real emotion. From grainy visuals to heartfelt community spotlights, her most shared content wasn’t high-production. It was human. In this Q&A,…
Q&A with Diana Mantsynova
For Diana Mantsynova, the content that performs best isn’t perfectly produced. It’s honest. From personality-driven short-form clips to sharing real moments around wellness, Diana explains why connection matters more than polish, why saves are her north-star metric, and how…
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