How to stay sharp when AI is doing more of the thinking
AI can draft the caption, summarize the brief, and run the brainstorm. But if you stop exercising your own judgment, you'll notice. Here's how to stay sharp.
The Sked Social blog
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Why most brands are going to fail at microdramas
Microdramas are the next gold rush in entertainment. Born in China, exported through apps like ReelShort and DramaBox, they are short, serialized shows shot vertically for your phone. But not everyone is going to get it right.
Q&A with Lisa Galway
Lisa Galway, Founder of Femi Socials, shares why consumer psychology beats perfect creative, the social metric marketers overlook, and how human connection drives content that converts.
Social media manager burnout: the tools, systems and mindsets that actually help in 2026
Social media manager burnout is real, and getting worse. Here are the five biggest pressures in 2026 and the practical tools, systems and mindsets that actually help.
Q&A with Ali Clarke
"People connect with people, not logos." Ali Clarke breaks down why authenticity is outperforming polished content, how a simple founder story became one of her best-performing posts, and why brands should stop treating social media like a digital catalogue and start bringing…
Q&A with Nicole Watson
This week’s Q&A features Nicole Watson, Fractional Social Media + Partnerships Lead, who believes the best-performing content is built around participation, not promotion. From creator collaborations that generated thousands of organic engagements to why brands need to loosen…
Q&A with Hana Block
Marketing Campaign Manager Hana Block breaks down why point-of-view driven content performs, the biggest mistake brands are making with AI, and why the best social strategies make the right people feel like the content was made specifically for them.
The Free Client Onboarding Kit for Social Media Agencies
A free Notion onboarding template for agencies. Welcome doc, intake questionnaire, scope of work, and contract template: everything you need from the moment a client says yes to the moment you start posting…
Q&A with Emma-Jaye Zappacosta
Emma-Jaye Zappacosta has spent more than a decade working in social media, and her perspective cuts through a lot of the noise currently flooding the industry. In this Q&A, she talks about why brands need to stop treating posting as the finish line, how comment sections have…
Q&A with Camille Safadi
There’s a lot of content being made right now. Most of it looks the same. Same formats. Same ideas. Same AI-assisted variations of what’s already worked for someone else. Camille Safadi’s approach is a bit different. Find what resonates, double down on it, and evolve it instead…
Q&A with Sophie Hill
Sophie Hill doesn’t care about posting more. She cares about posting better. From turning 1-star reviews into standout content to doubling down on employee-generated content in a world of kiosks and online orders, her approach is simple: be human, be a little unserious, and…
Q&A with Matt Box
From pretending to launch an OnlyFans to get hired to calling out lazy trend-following, Matt Box breaks down the social strategies that actually move people, not just metrics.
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