Why your AI-written captions don't sound like your brand (and how to fix it)
AI-written captions still need a rewrite because most tools don't know your brand. See why brand-kit grounding changes the starting point.
The Sked Social blog
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The worth-reading test: one question to ask before you publish
Most marketers ask whether a post will perform. Wrong question. The one that actually matters: is it worth reading? Here's why saves beat likes, and how to run the test on your last 30 posts.
Q&A with Felicity Richards
"Create for people first and algorithms second. If people are watching, sharing and sending it to their friends, the algorithm usually does the rest." That's Felicity Richards, Social Media Manager at FroPro.
Your comment strategy is backwards (here's the fix)
Most brands spend more time polishing a post than they do the comments underneath it. That's backwards. The post makes a promise. The comments are where your audience decides whether you actually meant it.
Why the best brands build for people, not algorithms
Understanding that social media isn't just about producing content that the algorithm likes is the key to doing just that. By creating something audiences value enough to return to, participate in, or even miss if it disappears, you’re creating true longevity for your brand.
How to Build an Agency approval process that survives 15 clients
The way most agency approval processes get built: they don't. Someone screenshots it. It works fine for a while, until it doesn't, and by then you're 14 clients deep into a system that was never designed to be one.The good news is that building an approvals process that…
Q&A with Ruby Haines
From building standout UGC campaigns to calling out the biggest mistakes in influencer marketing, Ruby Haines shares the practical lessons shaping her approach to social media, creativity and content that people actually engage with.
The loneliness nobody talks about in social media
For a profession built around connection, social media can be surprisingly isolating. Not just because you're physically working alone (although many social media managers are), but because much of the work happens in a space that other people don't fully understand.
The best social media approval tools for agencies in 2026
The approval process is where most agency client relationships quietly fall apart. Not dramatically, but in the way where posts go live with last month's pricing, nobody can find the thread where the client said yes, and your account manager is playing detective at 9am on Monday.
Your audience can tell when you don't believe what you're posting
Audiences can tell when a brand is sharing something because it matters and when it's sharing something because the schedule says it should. Because the bottom line is this: no amount of content, creative tools, or copywriting skill can compensate for a genuine point of view.
Q&A with Frankie Butler
Social media doesn't reward perfect anymore. Frankie Butler explains why brands need to stop over-curating, start making people feel something, and trust creative instinct just as much as the data.
Q&A with Stephanie Walsh
Most brands don't have a content problem. They have a content mix problem. Steph Walsh, Co-Founder of WiLF, believes the best-performing social strategies come from balancing branded content, creator content and UGC, then layering search intent on top. In this Q&A, she unpacks…
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