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We sat down with Sam to learn why putting the right systems in place to unlock time and cost efficiencies was key to the viability of his agency’s business model
Launching and scaling a small business isn’t always an easy journey. Along with refining a target market, developing a unique offering and building a team, business owners need to have a clear plan in place to attract and win customers.
That’s where marketing comes in.
But with inflation climbing, operating expenses rising and business budgets under strain, more small businesses are cutting back on both in-house and external marketing support. While some are turning to options like freelancers, ensuring on-brand consistency can be a challenge.
This insight led Sam Murray to launch your social (part of The Lab Group) in 2019. Sam saw a gap in the market for a social-first agency that could offer the right mix of ongoing, on-demand and full-service marketing to small businesses at an affordable price.
In fact, your social proudly claims to offer one the most competitively priced social media management packages on the market. Which has helped the agency grow organically to a roster of more than 70 clients in 2023.
For Sam, growing a successful social media agency hasn’t come without its challenges. After going all-in on another social media management platform, your social had to completely rebuild their workflows and processes after deciding the platform wasn’t right for them.
We sat down with Sam to learn why putting the right systems in place to unlock time and cost efficiencies was key to the viability of his agency’s business model (and the success of his small business clients) as well as the secret sauce to acquiring new clients and nailing the perfect pitch.
Small businesses understand the value of a strong online presence in boosting brand awareness, building customer trust and inspiring conversion at scale. But many SMEs don’t have the budget demanded by big marketing agencies to manage their digital marketing activity.
After building businesses from the ground up himself, Sam knew these growing pains first-hand. So he set out to address this market with your social by offering a tailored solution that would work for the budgets and needs of these smaller companies.
But, to effectively offer cost-effective social media services to SMEs at scale, your social needed to overcome two fundamental challenges: finding time efficiencies and expediting cost efficiencies.
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