Social media brand audit: the 2026 guide, checklist, and scorecard
A five-step process for auditing your brand on social, with a free scorecard template, a checklist, and a report your leadership or clients will actually read.
The Sked Social blog
Social media strategy, platform changes, and the workflows behind the teams that publish at scale.
How to localize social media content for multiple locations in 2026
How to manage Google Business Profile for multiple locations in 2026: a head office guide
Retail social media strategy for multi-store brands: the 2026 playbook
Multi-location social media reporting: how to measure and compare every store in 2026
Instagram location tags for multi-location brands: how to tag every location right
A location tag turns each store into a public page of posts. This guide shows head office teams how to make every location taggable, pick the right tag, and catch a wrong one before it goes out.
Franchisee social media policy: a 2026 head office guide with a free template
A franchisee social media policy tells every location which accounts it can run, who keeps admin access, what needs sign-off, and what happens when a franchisee leaves. This guide walks head office through each clause and ends with a template you can copy.
First Instagram post for a business or new location: what to post and who signs off
A business's first Instagram post should say who you are, where you are, and why to follow. For a new location it's the start of a launch plan. Here's the pre-launch checklist, the first nine posts, and who writes and approves each one.
Franchise social media advertising: how head office runs paid and organic social across every location
Paid and organic social work well in a franchise when head office sets the rules for both. This guide covers national campaigns, local budgets and co-op funds, boosting location posts, approvals, and reporting by location.
Instagram for franchises: how head office runs every location account
One brand account, one per location, or both? A head office guide to Instagram for franchise and multi-location brands: who owns the accounts, what each location posts, how sign-off works, and how to measure every location.
Instagram profile audit for multi-location brands: an 8-step check for every location
Every location's Instagram profile drifts on its own: old offers, broken links, a manager's own bio wording. This 8-step audit gives head office one standard, one check per location, and a tracker that shows who fixes what.
How to choose franchise social media management software: a head office evaluation checklist
A buyer's checklist for head office teams choosing social media management software for a franchise or multi-location network. Eight criteria, how to test each one in a trial, a scorecard template, the questions to ask vendors, and the red flags to watch for.
Let everyone post. Keep every post on-brand.
Schedule, publish, listen and report in one place, with login-free approvals for every stakeholder and client. Try Sked Social free for 14 days, no credit card required.