Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

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FOLLOWERS AND ENGAGEMENT

Spotlight: Michelle Garrett on Digital Don’ts for Freelancers

March 2, 2021

Freelancing is easier than ever in today’s online world, but whether you’re a freelancer or a client, there are still myths to bust and mistakes to avoid.

FOLLOWERS AND ENGAGEMENT

IGTV Series: How to Launch Your Very Own IGTV Series

February 25, 2021

This is the most ultimate guide to launching an IGTV series for your brand. Enjoy!

FOLLOWERS AND ENGAGEMENT

Video Content Strategy: Add YouTube To Your Marketing Arsenal

February 16, 2021

With over 2 billion unique users every month, YouTube can be a powerful marketing tool for brands. And now you can schedule your YT videos on Sked! Here's all you need to know.

FOLLOWERS AND ENGAGEMENT

Instagram Trolls: How to Prevent Spam on Instagram

February 15, 2021

Are you coming across many Instagram trolls? Looking for the best strategies to deal with them? This post has all the answers.

FOLLOWERS AND ENGAGEMENT

Instagram Marketing Trends 2021: 8 Trends This Year

January 29, 2021

Looking to find out what trends will shape your Instagram marketing this year? This post has all the answers.

FOLLOWERS AND ENGAGEMENT

How Brands Use Facebook Groups to Drive Engagement

January 25, 2021

You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone. If you’re finding

FOLLOWERS AND ENGAGEMENT

Instagram Guides: Here’s Everything You Need to Know

January 15, 2021

Are you looking for new ways to curate content on Instagram? Wondering whether to use Instagram Guides and how to set them up?

BRAND AWARENESS AND LOYALTY

Instagram SEO: How to Optimize Instagram Account for SEO

December 18, 2020

Discover how to optimize Instagram accoung and content for SEO and boost your brand's discoverability

FOLLOWERS AND ENGAGEMENT

How to Master Brand Collaboration on Instagram

December 3, 2020

Discover how to boost your audience by collaborating with other brands on Instagram.

BRAND AWARENESS AND LOYALTY

Customer Service on Instagram: The Complete Guide

November 19, 2020

When was the last time you’ve talked to a brand on social media? Would you like to learn how to use that experience to improve your brand’s customer service on Instagram? In this article, I’ll show you how to use Instagram to

BRAND AWARENESS AND LOYALTY

Social Media Strategy: Rebranding Heritage At Burberry

November 7, 2020

Classic, elegant and quintessentially British, Burberry’s latest reinvention made many take notice thanks to a powerful social media strategy. In 2018, after years of slumping sales, the iconic British fashion label waved goodbye to its longtime creative director-turned-CEO, Christopher Bailey, and ushered

SOCIAL COMMERCE

The Ultimate Guide to Instagram Checkout

October 26, 2020

Discover how to use the Checkout feature and start selling your products directly on Instagram.

FOLLOWERS AND ENGAGEMENT

Instagram Reels: Your Essential Guide to Success

October 21, 2020

Why your brand should use Instagram Reels, best practices and inspiration to get posting.

FOLLOWERS AND ENGAGEMENT

How to Decorate Instagram Stories

September 11, 2020

Discover how to decorate Instagram stories and learn 9 hacks that will make your stories stand out and engage the audience.

BRAND AWARENESS AND LOYALTY

Instagram Blue Check: How to Get Verified on Instagram

August 10, 2020

Want to get verified on Instagram? Learn how the Instagram verification works and how you can get the Instagram blue check on your profile.

FOLLOWERS AND ENGAGEMENT

GIPHY Guide: How to Create Instagram Stickers That Get Found

August 6, 2020

How to create custom GIF stickers and get them into Instagram's Giphy search for social media use. Plus some inspiration for designing brand GIFs.

BRAND AWARENESS AND LOYALTY

How to Create Beautiful Instagram Highlight Covers

July 31, 2020

Discover how to create and add amazing, custom Instagram highlight covers to your stories.

FOLLOWERS AND ENGAGEMENT

How to Change the Background Color of an Instagram Story

July 15, 2020

Do you want to change the background in your Instagram Stories but aren’t sure how to do it, exactly?

FOLLOWERS AND ENGAGEMENT

Instagram Call: How to Video Chat on Instagram

July 9, 2020

Wondering whether you can call someone on Instagram? This post will tell you everything you need to know about it.

FOLLOWERS AND ENGAGEMENT

Spotlight: Buddy Scalera on Visual Strategies for Social Media

June 30, 2020

Content strategist and comic book writer Buddy Scalera knows a thing or two about visual content strategy. Want to get more from your social media images?

FOLLOWERS AND ENGAGEMENT

11 Instagram Content Ideas to Help You Post More

June 4, 2020

Are you stuck with what to post on Instagram? Looking for content ideas to help you share more engaging posts and Stories with your audience?

FOLLOWERS AND ENGAGEMENT

How to Make a Collage for an Instagram Story

May 19, 2020

Are you planning to create an Instagram collage for your story?  Looking for suggestions to make it really pop?

FOLLOWERS AND ENGAGEMENT

Instagram Music Sticker: How to Add Music to Stories & Posts

May 4, 2020

You don’t need to be a music composer to add music to your Instagram Stories and posts. Instagram’s music features make it easy to bring your content to life with just a few taps.

FOLLOWERS AND ENGAGEMENT

How to Use Instagram Filters to Improve Your Photos

April 20, 2020

Have you been using Instagram filters? Instagram filters help your content stand out, and they're fun to use. Read our guide to Instagram filters to find out.

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