Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

Continue Reading
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Filter by Category
Reset
Instagram

7 Instagram Trends You Should Know About in 2018

May 17, 2018

In the world of social media, it’s tough to keep up. It’s a somewhat fickle landscape — which means that, as soon as you have one thing figured out, a new trend, feature or tool swoops in and has you starting from

FOLLOWERS AND ENGAGEMENT

How to Become an Instagram Influencer the Right Way

April 11, 2018

Graduating from "cool feed!" to being an influencer has some serious perks. We walk you through the right way to become an influencer.

FOLLOWERS AND ENGAGEMENT

Instagram Slideshows: 9 Ways to Spice Up Your Feed

April 4, 2018

Are you looking for more information about Instagram slideshows? Want to know how to spice up your feed using slideshows in stories? When it was first released, Instagram offered a platform on which to post cool photos. Today, users have the option

BRAND AWARENESS AND LOYALTY

How to Use Instagram Story Highlights for Business

March 27, 2018

Instagram Story Highlights are a way of injecting life and longevity into your Stories. Story Highlights can equip businesses with the means to engage and convert their audience in new ways. The good news? Anyone can utilize the power of Instagram Story Highlights – they just need to find out how!

SOCIAL COMMERCE

Can You Make Money on Instagram? Here's What You Need to Know

March 21, 2018

Learn what can make or break the money machine that is Instagram.

FOLLOWERS AND ENGAGEMENT

Instagram Archive: How to Boost Your Instagram Strategy

March 16, 2018

Since its release in June 2017, the Instagram Archive feature has been a game-changer for keeping your profile fresh and relevant without sacrificing past content. A valuable resource for individuals and brands alike, Instagram Archive allows users to create an entirely private gallery of posts they don’t want on their profile but don’t want to delete.

BRAND AWARENESS AND LOYALTY

The Ultimate Guide to Instagram Grid Layouts

March 15, 2018

Turn viewers into followers with a consistent Instagram grid layout. Find out the easiest way to plan and then schedule your Insta-grid.

FOLLOWERS AND ENGAGEMENT

Instagram Stories Metrics: What Matters + How to Measure ROI

March 13, 2018

Finally hopping aboard the Stories bandwagon is just the start of your Instagram Stories journey. The real challenge is in figuring out what Instagram Stories metrics matter. Below is a guide on how you can measure your Instagram Stories’ effectiveness, which Instagram

LEAD GENERATION

7 Clever Ways to Use Links in Your Instagram Bio

March 7, 2018

Are you wondering how to put links in your Instagram bio? Wondering how to make the most of the links in your Instagram bio? If Instagram users had just one issue, it would likely be this: you can only use clickable links

LEAD GENERATION

How to Make Instagram Sponsored Posts Without Breaking Laws

March 2, 2018

Influencer marketing is an incredibly lucrative industry – and a powerful marketing move for brands. Businesses, especially those new to Instagram and marketing on social media, should consider running an Instagram sponsored post from time to time. Working with influencers gives your

Instagram

How to Run an Instagram Audit: The Complete Guide

February 28, 2018

This guide is all about performing an Instagram audit to discover what's working and what's not in your strategy.

FOLLOWERS AND ENGAGEMENT

How to Become a Master of the Instagram Loop Giveaway

February 27, 2018

There’s a never-ending debate regarding the Instagram loop giveaway. Should you offer rewards to users in exchange for following your account? Is this how you should build your audience? Are giveaways good for your account in the long-run? In this guide, we’ll

FOLLOWERS AND ENGAGEMENT

The Ultimate List of Instagram Apps for Businesses

February 22, 2018

Marketing your business on Instagram takes much more than just Instagram - here are the other tools you'll need to find 'gram success.

FOLLOWERS AND ENGAGEMENT

How to Create a Successful Instagram Photo Contest

February 20, 2018

Instagram has 800 million active users around the world! So it’s no surprise that a lot of businesses use it to attract potential customers. The problem is, attracting followers is a lot harder than it looks. Sure, its easy to upload and

FOLLOWERS AND ENGAGEMENT

How to Find the Best Free Stock Photos for Instagram

February 16, 2018

Planning to use stock photos on Instagram? Wondering where you could find great and free stock photos to use on the social network? In this guide, you'll find the complete list of stock photo sites where you could find great images for

FOLLOWERS AND ENGAGEMENT

The Ultimate Guide to Instagram Influencer Marketing

February 15, 2018

This is the most in-depth guide to Instagram influencer marketing. Keep on reading to learn how to develop and master influencer marketing on Instagram.

FOLLOWERS AND ENGAGEMENT

How To Post On Instagram From PC [The Ultimate Guide]

February 14, 2018

Instagram may be a mobile app, but did you know you could be uploading posts to Instagram from your PC? This is our ultimate guide on how to do just that with an easy to follow step-by-step tutorial including lots of screenshots!

FOLLOWERS AND ENGAGEMENT

This is How to Take Good Photos for Instagram in 2020

February 8, 2018

Are you wondering how to take good photos for Instagram? Wondering what makes so many Instagram photos look so amazingly great? This guide will show you exactly how to take Instagram photos and amaze your followers. How to Take Good Instagram Photos:

FOLLOWERS AND ENGAGEMENT

This is How to Get on the Instagram Explore Page

February 6, 2018

Discover How to Get on the Instagram Explore Page Once and for All (Updated for 2021) For brands on Instagram, discovering how to get on the Instagram Explore Page is similar to landing a Super Bowl commercial spot. Exposure and engagement are

FOLLOWERS AND ENGAGEMENT

Instagram Bots: The Pros and Cons for Business

February 1, 2018

How do you become popular on Instagram without using Instagram bots? How do you get tons of followers? The key is to be active as often as possible. Comment and like posts. Create new content often. Follow relevant accounts and follow-back people.

FOLLOWERS AND ENGAGEMENT

Why You Shouldn't Cheat to Get Instagram Likes

January 30, 2018

In short: cheaters never prosper.

FOLLOWERS AND ENGAGEMENT

The 10 Best Brands on Instagram Right Now

January 29, 2018

One easy way to get better is to copy from the best...

FOLLOWERS AND ENGAGEMENT

How to Post Multiple Photos on Instagram

January 25, 2018

Here is an informative guide on how to submit multiple photos in one post on Instagram. The article also includes the kind of images that do well on this platform.

FOLLOWERS AND ENGAGEMENT

Video Content for Instagram: Tips to Engage and Connect

January 24, 2018

How to Utilize Instagram Video Marketing to Grow Your Business Instagram videos, like Reels, IGTV and Stories, are now the most engaging part of Instagram. When you're thinking about your video distribution strategy, you should be thinking about the role

Reclaim your downtime with Sked Social

Start free trialBook a demo