Everyone on LinkedIn thinks they’re posting gold, but only a tiny fraction break into the top 1%. They’re not necessarily smarter — just more consistent, more human, and more strategic. This piece unpacks the habits, tactics, and mindset that set LinkedIn’s best creators apart (and how you can join them).
Likes don’t pay bills, but sales do. The creator economy is shifting from influencers chasing vanity metrics to affiliates driving real revenue. This piece breaks down why affiliates are winning, how platforms are fueling the shift, and what it means for both brands and creators in 2025.
“Google it” isn’t the default anymore. From TikTok tutorials to LinkedIn recommendations, people are searching inside their feeds — and finding brands through creators, conversations, and content that feels real. This piece unpacks why Social SEO is taking over and how brands can adapt to stay discoverable in 2025.
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From 400mg of caffeine to a DM reply from Khloé Kardashian, Kendyl Vanscoy keeps it unfiltered in this Q&A. As Liquid Death’s Social Media Manager, she shares her hot takes on TikTok turning into QVC, the underrated skill every marketer forgets, and why she’d never ban cringe trends (they make the internet fun).
Every few years, marketers declare organic reach dead — and every time, they’re half-right. Platforms shrink distribution, content floods the feed, and dashboards go red. This piece breaks down why organic reach keeps dropping, and how the smartest brands are adapting with community, creators, and content that actually cuts through.
Your employees might be the most powerful marketing channel you’re not using. In a world where people trust people over logos, staff creators are driving more reach, more engagement, and more authentic storytelling than brand accounts ever could. This piece breaks down why amplifying your team beats chasing influencers — and how it builds culture, community, and credibility all at once.
AI has already changed how social teams draft, design, and schedule. But it’s not coming for every job. This piece breaks down where automation is replacing repetitive tasks, which human roles are more valuable than ever, and why a new “AI ops” role is starting to emerge inside marketing teams.
From Frozen songs on repeat to banning low-rise jeans forever, Naomi Gaeng keeps it real in this week’s Q&A. She shares her go-to comfort food, the underrated social skill every creator needs, and why TikTok beats Instagram for creative discovery. Plus, a strong take on LinkedIn’s biggest ick.
Not every creator wins in beauty, gaming, or fashion. Some strike gold in the strangest corners of the internet — like whispering into mics, power-washing driveways, or even streaming themselves asleep. These 11 creators prove that if you commit, even the weirdest niche can pay.
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From fangirling her favorite creators to serving hot takes on LinkedIn cringe, Katy Pilar keeps it refreshingly real. She swears by TikTok, pasta in all forms, and the quiet superpower of personal brand. Dive into her Q&A for sharp insights, sneaky hacks, and a few laughs along the way.
Social media has seen brands sell some truly unhinged products — KFC firelogs, Tesla tequila, IHOP perfume, even toilet paper NFTs. Some flopped, some went viral, and all of them prove one thing: weird wins online. Here are the 12 strangest brand stunts the internet will never forget
Brands love to hit delete when a post goes sideways—but the internet never forgets. From tone-deaf campaigns to copy-paste fails, these are the most embarrassing brand posts that quietly disappeared from feeds (but not from memory). Screenshots really are forever.
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Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands he’s vibing with right now.
Social media trends burn bright, die young, and leave your feed looking dated. From LinkedIn cry selfies to TikTok voice filters, these once-hot tactics are already over. Here are 10 trends you should bury before they bury your brand.
Social media management isn’t just a job — it’s an extreme sport. Between Friday crisis emails, clients demanding viral magic, and algorithms that betray you overnight, only the real ones know the chaos. Here are 11 truths every social media manager will read and say: same.
Marketing audits aren’t glamorous. They’re messy, uncomfortable, and usually reveal some hard truths. But if you want to reset your strategy, they’re non-negotiable. At Sked, our team of three recently hit pause to rethink our marketing. Step one? A full audit of our strategy. Here’s what we did, what we found, and what you can take away for your own team.
Customer service has nowadays become an integral part of any brand’s omnichannel strategy. If you want to maximize customer acquisition and retention, as well as achieve your sales, marketing, and support goals, you need to be present and proactive on all relevant
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