Overall Buffer stands out as the simplest to use.
The workflow is as easy as it gets — it's fast, seamless, and you'll figure it out in 5 minutes by clicking around the app. The calendar view is very responsive and super intuitive. The tradeoff, though, is that it fails at scale. Fast. It becomes too complex and cluttered if you manage more than 3 social media accounts.
Hootsuite & Sked Social look the same on the surface, but Sked is a powerhouse beneath.
At first, both tools look more complex than Buffer, but both Hootsuite and Sked handle scale well. Once you get used to it, the interface doesn't become overwhelming even when managing 10+ accounts. Partially thanks to the design and partially thanks to the filters with which you can hide/show the accounts.
The difference is that Hootsuite can be integrated with paid advertising — you can automatically boost new posts after publishing; while Sked has more powerful posting features.
Buffer is the easiest to use. Hootsuite & Sked are great for multiple social media accounts.
Hootsuite & Sked Social look the same on the surface, but Sked is a powerhouse beneath.