Managing multiple clients' social media accounts without the right tools? That's like trying to juggle flaming torches while riding a unicycle — technically possible, but you're gonna get burned.
The reality is that most social media management tools cost anywhere from $0 to $3,500 per month, and pricing depends on the number of users and social channels, which is why costs vary so widely. But here's the thing — you don't need to spend a fortune to get serious results.
We've put 10 top social media management tools through their paces to help you find the perfect fit for your agency. Some of these tools will surprise you with what they can do (and what they can't).
Finding the right platform isn't just about features — it's about finding something your team will actually want to use every day. Choosing the right social media management software means balancing features and affordability. Not all tools offer the same capabilities at each price point.
Here's our breakdown of the tools actually worth your time:
Let's talk about what actually matters: Sked Social is designed for large social media teams, making it the ideal platform for agencies with multiple clients, multi-location franchises and multi-brand enterprises . But here's what makes it special — you're not paying through the nose for features you'll actually use.
While other platforms nickel-and-dime you for every extra user, Sked gives you unlimited team members on every plan. That's right — add as many people as you want without watching your bill explode.
Why agencies choose Sked Social
What platforms does it support?
Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X, Google Business Profile, plus notifications-based publishing to Threads and Snapchat.
Pricing that makes sense
Plans start from $49/month for the Launch plan. Pick the plan with the features you need, then add as many social accounts as you like. No hidden fees, no surprise add-ons .
Sked Social offers teams and marketers advanced publishing capabilities, a foolproof workflow for internal and external approvals, features that align with needs, and better support—all at a more affordable price than other popular tools like Hootsuite or Sprout Social . It's built by social media managers who get what you need day-to-day.
Sprout Social is an AI-powered social media management platform designed to unify marketing, customer care and consumer intelligence across 30+ digital channels. It's got serious enterprise credibility but comes with an enterprise price tag to match.
What you're getting
The reality check
Sprout Social's pricing is user-based and starts at $199 per user per month. Basic scheduling features like Instagram grid planning and bulk scheduling are only available in higher-tier plans starting at $299 per seat per month
For a team of five, you're looking at $1,000+ per month just to get started.
CoSchedule tries to be your complete content marketing command center, combining social media with broader content planning.
What sets it apart
Best for
Agencies managing both social media and content marketing.
What you'll get
Hootsuite's been around forever in internet years, and while it shows some age, it still delivers solid performance reporting capabilities. It makes it simple to manage content across all your social media platforms, letting you plan, create, and schedule posts from a central location.
What still works
Hootsuite pricing:
Professional plan costs $99 per month for up to ten social profiles. Team plan jumps to $249 monthly for twenty profiles. Enterprise pricing requires a sales call.
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals and advanced auto-post technology that lets you schedule to all major platforms, Sked Social offers everything you need.
Get Started for FREEAgorapulse puts social listening and community management at the forefront, making it valuable for agencies focused on reputation management and audience engagement.
Key capabilities
Pricing approach:
Free plan available with paid plans starting from $49/month.
Buffer is one of the best social media scheduling tools that simplifies planning, publishing, and collaboration . It's built around simplicity and ease of use.
What works well
Pricing structure
Zoho Social is designed for businesses of all sizes and agencies, especially those already invested in the Zoho business ecosystem.
Integration advantages
Best fit scenario
Agencies already using Zoho's business tools or needing strong CRM integration with their social media management.
Later started as an Instagram-focused tool and maintains its visual-first approach. It's particularly strong for agencies working with visually-driven brands.
Visual-first features
The trade-off
Most advanced features are Instagram-specific. Other platforms get basic scheduling functionality.
Statusbrew offers 1:1 feature parity with the big leaders at a fair price. It's designed specifically for agencies managing multiple brands without the typical enterprise pricing model.
What makes it different
Pricing reality
Plans start at $129/month for 3 users and 10 social profiles.
When you're evaluating social media management tools for your agency, focus on these game-changing capabilities:
Sked Social's unlimited user collaboration lets you work with clients, team members, and stakeholders without restrictions. User permissions ensure access is tailored to each person's needs, and approval workflows ensure your publishing process is automated and friction-free .
Look for:
The goal is to manage as many of your social networks as possible in one app with powerful scheduling tools that let you batch your social media posts.
Must-have features:
Detailed analytics on post performance are essential. The more expensive the app, the more powerful the analytics you should expect.
Essential reporting capabilities:
Pricing varies significantly based on features, user seats, and support options. Start by listing your must-have features and determining how many users and accounts you'll need.
Watch out for:
Let's be honest about what agencies are dealing with in 2025:
Small businesses typically pay between $500 to $1,500 per month for basic social media management services. This should maintain a positive business reputation and gradually grow brand awareness. Your tools need to deliver value without eating into margins.
Enterprise social media management requires cross-functional teamwork involving marketing, customer service, and executive teams. Each team member needs specific roles and permissions to ensure responsibilities are clear and workflows are streamlined..
Companies are increasingly using social media marketing scheduling tools to streamline their efforts by planning, scheduling, and automating posts across various platforms. When Instagram changes their API again, you need tools that adapt quickly.
Generate polished account summary reports to share with your team or clients in a single click. Easily create recurring presentation-ready PDF reports with AI-summarized insights .
The social media management landscape keeps evolving. Here's what's actually making a difference:
Key features now include AI-driven content creation, predictive analytics, and sentiment analysis. Generative AI tools automate copywriting, image suggestions, and video editing. The best tools integrate AI naturally without replacing human creativity.
Enterprise apps now offer powerful social listening where you can scan for posts about your business or competitors. This isn't just nice-to-have anymore — it's becoming essential for reputation management.
Visual calendars have gained popularity with engaging, interactive ways to manage time and tasks using colors, icons, and customized themes. They make complex content strategies easier to visualize and manage.
Here's the reality: Choosing the right social media management software comes down to understanding your needs, budget, and growth plans. You don't need to overthink it, but you do need to be honest about what matters most.
For most agencies, the sweet spot lies in platforms that offer enterprise-level features without the enterprise price tag. Tools like Sked Social deliver unlimited users, comprehensive publishing capabilities, and client-ready reporting at prices that won't break your budget.
The best tool is the one your team will actually use every day without complaining. Take advantage of free trials — test these platforms with your real workflows, not just demo content.
Ready to streamline your agency's social media management? The right platform can transform how your team collaborates, publishes, and reports on social media success. Choose wisely, and you'll spend less time wrestling with tools and more time creating content that drives results.
Ready to see why agencies choose Sked Social?
Don't settle for tools that nickel and dime you for basic features. Get everything you need in one platform—without the premium price tag. Get started with a 7-day free trial.
Sked's tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for you and your team.
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